enVisioning Success

Vision Advertising
  • 5.0(5개의 평가)
  • 비즈니스
  • 매주 업데이트
enVisioning Success

Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.

  1. No Need for a Website If You Have Social Media? Absolutely Wrong! [Ep. 50]

    3일 전

    No Need for a Website If You Have Social Media? Absolutely Wrong! [Ep. 50]

    In today’s episode, Laura and Julia explore the world of business websites — and why a brand built solely on social media doesn't cut it. Our hosts discuss controlling your brand message online, the importance of owning and analyzing your own data, and why you shouldn't trust platforms like Instagram or Facebook to always be there for you. Creating a website can be daunting — we know, we build them! — but they allow you the control, security and creative freedom you need to rocket your organization to success! Listen in to learn all the juicy details!   Takeaways:  1 - Unlike social media accounts, websites are entirely owned and operated by their organization, allowing for complete control over message, appearance and credibility. 2 -  Data, especially consumer data such as email lists, can be protected and preserved on websites, avoiding issues like platform crashes or hacks.   3 - Websites support a variety of organizational success elements — data capture, stability, credibility, and more — that are necessary for securing leads, and gaining even more.  4 - Websites are immune to the numerous destabilizing forces that can affect social media, including hacking, crashes, or deplatforming.  5 - Effective websites exist in many ways, and organizations can customize their page based on their needs and budgets.  Today’s Resource Recommendations: 04:36 - Episode 49, focused on online ratings and reviews (https://youtu.be/0suBKKaRaxg) 06:57 - Laura’s current listen, Steve Jobs by Walter Issacson (https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537) 07:32 - Episode 48, focused on personal brands (https://youtu.be/8C3qJ383LeM) 10:14 - Our blog article “Business Bootcamp: Marketing When Social Media is Down” (https://vision-advertising.com/blog/2021/business-bootcamp-marketing-when-social-media-is-down/) 17:07 - Wordpress is a reliable and flexible web management system used to host websites, blogs, stores and other online media. (https://wordpress.com/)   Ideas or Questions? Contact us on our website here! Sign up for our newsletter here!   Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook   Chapters: 00:00 - Introduction  02:35 - Suggestion #1: Ownership, credibility and controlling your message!  07:57 - Suggestion #2: The importance of owning your data 11:42 - Suggestion #3: Capturing more leads! 14:27 - Suggestion #4: Ensure your stability! 16:53 - Suggestion #5: Consider your wants and needs! 19:33 - Conclusion

    20분
  2. Online Reviews Don’t Matter? Think Again! [Ep. 49]

    10월 21일

    Online Reviews Don’t Matter? Think Again! [Ep. 49]

    In today’s episode, Laura and Julia tips and strategies to handle and leverage online reviews. Our hosts discuss the benefits of professionalism in the face of criticism, showcasing your positive online reputation, and review sites like Yelp, Facebook, and Trustpilot, which can boost your ratings and credibility with consumers. Online reviews, especially negative ones, can feel disconcerting or even tangential, but they can make or break your business — listen in to learn how you can get that five star rating, and benefit your business while you’re at it!   Takeaways:  1 - Responding to reviews, negative or positive, builds credibility and relationships with your consumer base, as it shows you are attentive and appreciative.  2 -  Utilizing outbound links, as well as review and social sites like Yelp, Facebook and Trustpilot, can boost the credibility of your website and improve its SEO performance.  3 - Treating reviews as critiques and suggestions for improvement can both elevate consumer’s view of you, and enhance your own business strategy and day-to-day. 4 - Encouraging reviews through direct communication from digital sales or in-person staff can boost your ratings and counteract any negative bias. 5 - Exhibiting and displaying your good reputation, whether with online reviews or in other forms, can boost your visibility and enhance your reputation further.  Today’s Resource Recommendations: 03:50 - Our article on responding to negative reviews! (https://vision-advertising.com/blog/2021/marketing-psa-always-respond-to-negative-reviews/) And here's another one! (https://vision-advertising.com/blog/2023/business-bootcamp-answering-negative-customer-reviews/)   09:32 - Outbound links, aka “backlinks”, are hyperlinks on websites, or elsewhere on the web, that link back to your own site.   17:20 - Angi’s (formerly Angie’s List), and Houzz are sites where contractors can advertise their services. (https://www.angi.com/, https://www.houzz.com/) Yelp and Trustpilot are sites where businesses can receive ratings and provide further information for consumers. (https://www.yelp.com/, https://www.trustpilot.com/)   22:29 - Here is the first episode of our arc on marketing partnerships! (https://youtu.be/W39hmdylBzU) Ideas or Questions? Contact us on our website here! Sign up for our newsletter here!   Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook   Chapters: 00:00 - Introduction  02:44 - Suggestion #1: Respond to Reviews (positive or negative)! 09:23 - Suggestion #2: Boost your presence with reviews! 12:09 - Suggestion #3: Leverage for improvement! 15:36 - Suggestion #4: Encouraging more reviews! 23:06 - Suggestion #5: Showcase your reputation! 25:11 - Conclusion

    26분
  3. Do’s and Don’ts for Your Personal Brand [Ep. 48]

    10월 7일

    Do’s and Don’ts for Your Personal Brand [Ep. 48]

    In today’s episode, Laura and Julia share five suggestions for creating a successful personal brand. Our hosts discuss the benefits of tracking your online presence, structuring with adaptability in mind, learning from credible professionals, and utilizing controversy carefully. Brand building can have disastrous — or wondrous — effects on your business, so listen in, and learn how to create a profitable brand consumers trust!   Takeaways:  1 - Ask for feedback from experienced, proven professionals in your field, and incorporate it into your pre-existing brand.  2 - Keeping track of your online presence, and utilizing tools like Google alerts, can give you an up-to-date and complex understanding of your evolving brand, and the brand of competitors.  3 - Examining the strategies and intentions behind your professional goals allows for a clearer and more organized understanding of your direction.  4 - Organizing your brand to allow for evolution and adaptation can enhance your performance in the ever-changing media landscape.  5 - Ensure that your online presence is professional, and utilize “hot takes” or controversy carefully and only when appropriate.  Today’s Resource Recommendations: 04:00 - Episode 2, focused on creating strategic partnerships and collaborations! (https://youtu.be/8sZ4WeRsu38) 05:27 - Google Alerts, a great way to track your business and professional reputation. (https://www.google.com/alerts) 17:11 - 04:50 - Our first episode of four on personal brand! (Episodes 9 through 13,  https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW)   Ideas or Questions? Contact us on our website here! Sign up for our newsletter here!   Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook   Chapters: 00:00 - Introduction  02:03 - Suggestion #1: Consult with experts! 04:52 - Suggestion #2: Monitor your online presence! 06:43 - Suggestion #3: Reflect on your goals! 08:23 - Suggestion #4: Be adaptable! 11:45 - Suggestion #5: Avoid controversy (or don’t!) 17:06 - Conclusion

    18분
  4. How to Make Your Personal Brand More Visible [Ep. 47]

    9월 30일

    How to Make Your Personal Brand More Visible [Ep. 47]

    In today’s episode, Laura and Julia share five suggestions for professionals looking to boost the visibility of their personal brand. Our hosts discuss the advantages you can reap with public speaking and professional events, intentional networking strategies, and consistent, reliable and distinctive online posting and writing. We know that a personal brand can be difficult to found and fine-tune, so listen in to learn how to get started and keep your momentum going!   Takeaways:  1 - Speaking at and attending public industry events helps to boost your profile, credibility and opportunity for relationship building.  2 - Writing, especially storytelling-based writing, on many platforms, can help to build an effective and notable personal brand. 3 - Investigate all social media platforms, and focus your time and energy on those used most by your ideal consumers.  4 - Networking without ulterior motives allows for a natural exchange of knowledge and aid within your professional community.  5 - Offering assistance to other professionals can create new opportunities for both parties.  Today’s Resource Recommendations: 01:22, 7:11 - Our last two episodes on LinkedIn and personal brands!  (https://youtu.be/36hanFo9PTY, https://youtu.be/NyMp4alIxXk) 03:55 - Julia’s Small Business Expo adventure! (https://www.instagram.com/visionadvertisingrocks/reel/CrBAmhbPf-H/) 06:08 - Julia’s Worcester Business Journal articles!  (https://www.wbjournal.com/article/the-perils-of-ignoring-your-business-reputation, https://www.wbjournal.com/article/4-things-i-know-about-using-ai-in-marketing) 10:03 - Julia’s 2023 Small Business Expo talk on resources!  (https://www.youtube.com/watch?v=hB8iX8NIhIY) 17:39 - Follow Laura and Julia on LinkedIn!  (https://www.linkedin.com/in/lauraldibenedetto/, https://www.linkedin.com/in/julia-becker-collins/ )   Ideas or Questions? Contact us on our website here! Sign up for our newsletter here!   Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook   Chapters: 00:00 - Introduction  02:16 - Suggestion #1: Engage in public speaking and events 05:50 - Suggestion #2: Write regularly, on many platforms 09:11 - Suggestion #3: Use social media wisely 12:51 - Suggestion #4: Network consistently and actively 17:14 - Suggestion #5: Give help 18:37 - Conclusion

    20분
  5. How to Leverage Linkedin to Sell [Ep. 46]

    9월 23일

    How to Leverage Linkedin to Sell [Ep. 46]

    Summary:  In today’s episode, Laura and Julia share five suggestions for professionals looking to improve their business through LinkedIn. Our hosts discuss the benefits of engaging with other accounts, joining active groups, and using recommendations and endorsements, along with ways to optimize your profile. LinkedIn is already a helpful tool for many, but often its most productive tools go completely unused. Listen in and find out how to make LinkedIn work for you!   Takeaways:  1 - LinkedIn creators can profit by getting eyes on their content. 2 - Profiles should be created mindfully with the audience in mind. 3 - Posting consistently and authentically boosts your content and profile.  4 - Engaging with other posts and profiles aids in creating new relationships.   5 - Professionals should make use of LinkedIn recommendations and endorsements.  6 - Joining and remaining active in relevant groups aids in creating new relationships.     Today’s Resource Recommendations: 04:44 - Our previous episode! (https://youtu.be/NyMp4alIxXk) 04:50 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW   Ideas or Questions? Contact us on our website here! Sign up for our newsletter here!   Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook   Chapters: 00:00 - Introduction  01:37 - How does Linkedin selling work? 03:45 - Suggestion #1: Optimize your profile 05:21 - Suggestion #2: Post consistently (and without AI!) 09:34 - Suggestion #3: Engaging with others 11:15 - Suggestion #4: Use recommendations and endorsements 12:51 - Suggestion #5: Join Linkedin groups 15:42 - Conclusion

    16분
  6. How to Build Your Personal Brand [Ep. 45]

    9월 16일

    How to Build Your Personal Brand [Ep. 45]

    In today’s episode, Laura and Julia share five suggestions for professionals looking to establish, refine and publicize their personal brand. Our hosts discuss the benefits of exploring personal style and habit to build recognition, creating the story and associations best for you and your organization, and distinguishing a chosen audience so you can appeal directly to them, their hearts, and their wallets. One can often overlook the professional appeal of their individuality, so tune in to learn how to use yourself to your advantage!   Takeaways:  1 - A personal identity is how people know you, and the ideas people associate with you.  2 - Your personal brand should highlight that which makes you stand out, from your skills and experience, to your style and personality. 3 - A particular audience will require particular attention, outreach, content and attention, so ensure you are marketing to the correct audiences.    4 - Given that people connect with and learn through stories, telling your organization’s compelling origin and journey will help your target audience bond with your brand.  5 - Consistency in goals, content, service and quality builds engagement and rapport with audiences.  6 - Authentic and distinctive style, attitude and personal experience builds trust and connection with audiences, and draws those with similar attributes around you.   Ideas or Questions? Contact us on our website here, or our socials below!https://vision-advertising.com/contact/ Sign up for our newsletter here!https://vision-advertising.com/e-newsletter/   Resource Recommendations:09:48 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW 11:16 - The Six Habits: Practical Tools for Bringing Your Dreams to Life by - Laura DiBenedetto — Laura's book on personal happiness!   Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook   Chapters: 00:00 - Introduction  02:45 - What is personal branding? 05:41 - Suggestion #1: Understand your unique value! 08:09 - Suggestion #2: Define your audience! 10:12 - Suggestion #3: Craft your story! 15:00 - Suggestion #4: Be Consistent! 20:56 - Suggestion #5: Be true to yourself! 24:10 - Conclusion

    25분
  7. It’s Okay to Ask for Help [Ep. 44]

    9월 9일

    It’s Okay to Ask for Help [Ep. 44]

    In today’s episode, Laura and Julia share five tips to help professionals remain open to support and delegation in leadership and business. Our hosts discuss the benefits of consulting with experts, utilizing special interest or professional groups, prioritizing collaboration, and being aware of gaps in your own knowledge. Receiving and incorporating aid and the expertise of others is essential for a business to thrive, so listen in to reap the advantages of succor and collaboration! Takeaways: 1 - Be aware of gaps in your knowledge, experience, skills or expertise.2 - Consult with experts and informational resources on subjects or projects that are unfamiliar.3 - Maintain continuous professional education and work to improve new skills.  4 - Join and utilize professional support and education groups, networks and online spaces.5 - Make use of teamwork and collaboration strategies with respected staff, organizations, leaders and fellow business people.   Ideas or Questions? Contact us on our website here! Sign up for our newsletter here!   Today’s Resource Recommendations: 12:15 - Grant Cardone — Entrepreneur who hosts training and professional groups. 14:17 - Tribes by Seth Godin — Excellent book on leadership and finding your business “tribe”! 14:59 - Think Again: The Power of Knowing What You Don't Know by Adam Grant — Great book examining the crucial art of rethinking!   Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook   Chapters: 00:00 - Introduction  02:04 - Suggestion #1: Know what you don’t know. 04:40 - Suggestion #2: Consult with experts 10:30 -  Suggestion #3: Keep learning and gathering skills 11:51 - Suggestion #4: Join special interest or professional groups 15:20 - Suggestion #5: Collaborate with businesses and professionals 18:31- Conclusion

    21분
  8. Hiring The Right People [Ep. 43]

    8월 26일

    Hiring The Right People [Ep. 43]

    In today’s episode, Laura and Julia share five tips to ensure good hiring practices for your organization. Our hosts discuss the benefits of hiring slow and firing fast, handling hiring issues promptly, and providing trial opportunities to prospective hires, as well as valuing and prioritizing team players, and hiring from within. Your employees are the bedrock of your organization, so listen in to learn how to find and keep the best!   Takeaways:  1 - The hiring process should be slow and careful, the firing process quick and decisive. 2 - Trial periods or opportunities can give valuable insight for a potential employee's quality. 3 - Team players often excel with managerial feedback and interpersonal communication.  4 - Problems with personnel can become expensive and strenuous if not dealt with promptly. 5 - Hiring from within can allow for seamless transitions and clear opportunities for career development.    Ideas or Questions? Contact us on our website here! Sign up for our newsletter here!   Resource Recommendations: Crystalknows.com   Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook   Chapters: 00:00 - Introduction  02:18 - Suggestion #1: Hire safe and slow! 07:25 - Suggestion #2: Try before you buy! 14:57 -  Suggestion #3: Look for team players 19:23 - Suggestion #4: Handle problems quickly 25:42 - Suggestion #5: Hiring from within 28:03 - Conclusion

    29분
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Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.

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  • 제작진
    Vision Advertising
  • 방송 연도
    2023년 - 2024년
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    51
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