The CX Live! Episode 1: Executive Buy-in w/ Pamela Evans

In this episode, Pamela Evans addresses the importance of getting executive buy-in for Customer Experience Programs and Executive Briefing Centers within an organization. When you have executive management support for your vision, only then can you up-level your program.    

Episode Highlights: 

• Taking a “lean-in'“ approach to your role to take the necessary steps up the ladder to engage with management team. 
• Having the confidence to demonstrate that you know where you want to go and how you want to grow your program.
• Addressing what executives actually care about, for example: lifetime value, revenue, and technologies.
• Why automation is key for program managers. Data, data, and more data.
• Building cross-functional relationships to round out your program across data science, marketing, and other subject matter experts. 
• Self-proclaimed mistakes, lessons learned, and being your own advocate.

Guest Thought Leader:

Pam Evans
Senior Director, Executive Briefing Center Program, Palo Alto Networks

I’m a passionate and energetic Transition Leader helping companies in challenging business times achieve organizational stability and accelerate revenue growth while maximizing cost efficiencies. I deliver award-winning executive briefing and customer experience programs.