7 episodes

Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.

Exit Intent by Growthbuster Growthbuster

    • Business
    • 5.0 • 2 Ratings

Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.

    The State of PR & Company Culture (with Sabina Gault Founder & CEO of Konnect Agency)

    The State of PR & Company Culture (with Sabina Gault Founder & CEO of Konnect Agency)

    Sabina (founder & CEO of Konnect) has done a wonderful job building relationships, starting her agency from scratch, and creating an award-winning company culture (and agency). She has also been part of a handful of exits along the away (Krave, Sweetleaf, Stubbs, One Brands). In this episode, we talk about what's next in PR, how to hone in on your brand's target audience, and what kind of employee perks she offers (a lot!) to keep remote culture at a high.

    • 38 min
    Facebook Messenger as a Sales Channel with Kelsey Hunter of Paloma

    Facebook Messenger as a Sales Channel with Kelsey Hunter of Paloma

    Websites can only do so much, especially when you think about 1:1 conversations. So how do you make automation work harder for you throughout the customer journey? With an intuitive bot that makes Facebook Messenger a high-converting sales channel. Listen in as we chat with Kelsey Hunter about why you should be using Paloma today.

    • 38 min
    How Foodie Fit's CMO Leveraged Community to Grow His Meal Prep Company by 4900% in 6 Years (with Alex Lee)

    How Foodie Fit's CMO Leveraged Community to Grow His Meal Prep Company by 4900% in 6 Years (with Alex Lee)

    Alex Lee, the CMO of Foodie Fit Meal Prep in Las Vegas, grew his business 4900% with a community-first strategy that begins with care, compassion, and customer experience. Here's a peak under the hood.

    • 32 min
    Oliver Bogner on Storytelling, Social Proof, and Influencer-Led Brands

    Oliver Bogner on Storytelling, Social Proof, and Influencer-Led Brands

    GO Ventures and Mate Fertility Co-Founder Oliver Bogner joins us to talk about storytelling, social proof, and how he thinks a Michelle Obama beauty brand would crush it.

    • 30 min
    Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)

    Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)

    On this episode of Exit Intent, Vasa interviews Jed Rawson of Pirawna. Jed is the CEO of an Amazon first agency. Vasa is the CEO of a dotcom first agency. This is going to be interesting...

    • 29 min
    Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)

    Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)

    On this episode of Exit intent, Vasa Martinez interviews Matt Bahr, the founder of EnquireLabs, a post-purchase survey solution supporting eCommerce brands around the globe.

    What are some of the common pitfalls when using Enquire? (4:59)
    What are some of the best ways for a startup founder to utilize EnquireLabs TODAY? (10:57)
    The four pillars. (13:12)
    Everyone knows about the iOS 14, Apple, Facebook scrap. How can Enquire help? (16:10)
    Ideal tech stack? You can only name five. (23:28)
    What's the difference between zero-party and first-party data? (25:28)

    • 29 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

PW91 ,

Awesome show - excited for more!

Highly recommend to everyone - not just cpg nerds like myself. Looking forward to more episodes! 🙌

Akira K.K. ,

Loved Vasa’s SMS Insights

Thanks for hopping on Vasa! Loved how you broke down the subtle differences in tone between SMS and email automations

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