27 min

Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley‪)‬ The Business of Politics Show

    • Politics

David Broockman is an associate professor of political science at UC Berkeley. He is the co-author of a study published in the American Political Science Review last month titled “How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments.” In our conversation, we discuss the research and learn what campaigners should do in light of the findings.

David Broockman is an associate professor of political science at UC Berkeley. He is the co-author of a study published in the American Political Science Review last month titled “How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments.” In our conversation, we discuss the research and learn what campaigners should do in light of the findings.

27 min