Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.
This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.
Developing a New B2B Marketing Perspective
In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate themselves in a market that is getting more crowded…
The State of Content Marketing in 2020
In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating with a specific, personal, and provocative point of view, Lauren shares her recommendations for leveling-up your content marketing...
The Value Conversation
In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of their sales process: The Value Conversation. When had right, it can create extra-ordinary value for their clients, and increase their revenue beyond the billable hour...
The Pursuit of Truth
In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work, and who you can really help...
Understanding the Unique Abilities of Each Employee
In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive for successful staff and clients.
Why Is It so Hard for Marketing Firms to Market Themselves?
In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which requires discipline and consistency...
Customer ReviewsSee All
I Definitely Listen to This!
I only listen regularly to a half dozen podcasts, and this one is on the list. I enjoy the format and the focused subject for each episode. Better yet, these folks are in the trenches and working hands-on with clients every day and bring that insight to bear.