Content People

Meredith Farley
Content People

Content People is a podcast that interviews people inside and out of the content marketing industry to uncover insights about creative leadership. Every episode features a different guest, providing a fresh perspective on how to succeed in the ever-changing landscape of content marketing.

  1. S3E17 Dr Cheryl Robinson

    1 AGO

    S3E17 Dr Cheryl Robinson

    Thanks for listening to our episode with Dr. Cheryl Robinson! Dr. Cheryl Robinson is an international speaker, founder of Creative Renegade Media, a doctor of education in organizational leadership and a regular contributor at ForbesWomen. We dive into Cheryl's podcast, 'Embrace the Pivot,' where she shares why confidence, taking risks, and building a strong network are game-changers for career pivots. Cheryl also gets personal, opening up about her health challenges and the power of authentic storytelling. Follow Cheryl on LinkedIn: https://www.linkedin.com/in/drcherylrobinson/ Follow Cheryl on Instagram: https://www.instagram.com/embracethepivot/ Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/ Follow Content People on insta: https://www.instagram.com/contentpeoplepod/ Subscribe to the Content People newsletter: https://meredithfarley.substack.com/ Email Meredith: Meredith@MedburyAgency.com Episode Breakdown: * 00:00 Introduction and Guest Background * 01:06 Career Journey and Early Beginnings * 02:23 Starting a Media Company and Forbes Contribution * 09:07 Embrace the Pivot and Podcast Insights * 14:30 Interviewing Techniques and Challenges * 23:09 The Importance of Uniqueness in Pitches * 24:33 Handling Misleading Pitches * 25:25 Challenges in Conducting Interviews * 27:08 The Problem with Jargon in Pitches and Interviews * 28:13 Spotting Authenticity in Stories * 28:44 Understanding Advertorials * 32:03 Memorable Interviews * 35:09 Personal Health Struggles and Advocacy * 39:19 The Power of Vulnerability in Storytelling * 41:55 A Unique Ghostly Experience * 44:37 Final Thoughts on Storytelling 45:37 Closing Remarks and How to Stay Connected

    48 min
  2. S3E16 Kaitlyn Teer of Cup of Jo and Big Salad

    11 JUL

    S3E16 Kaitlyn Teer of Cup of Jo and Big Salad

    Thanks for listening to our episode with Kaitlyn Teer! Episode Links: Follow Kaitlyn here on Instagram: https://www.instagram.com/kaitlynteer Big Salad: https://joannagoddard.substack.com/ Cup of Jo: https://cupofjo.com/ Priscilla Long's - The Writer's Portable Mentor: https://bookshop.org/p/books/the-writer-s-portable-mentor-a-guide-to-art-craft-and-the-writing-life-second-edition-priscilla-long/10785213 Virginia Tufte - Artful Sentences: https://www.amazon.com/Artful-Sentences-Syntax-as-Style/dp/0961392185/ref=tmm_pap_swatch_0 Jess DeFino's Big Salad post: https://joannagoddard.substack.com/p/jessica-defino-favorite-things Ashley C. Ford's Big Salad post: https://joannagoddard.substack.com/p/ashley-ford-favorite-things  [https://joannagoddard.substack.com/p/ashley-ford-favorite-things] Aimee Nezhukumatathil's post: https://joannagoddard.substack.com/p/aimee-nezhukumatathil-favorite-things And Aimee's books: World of Wonders [https://milkweed.org/book/world-of-wonders] and Bite by Bite [https://www.harpercollins.com/products/bite-by-bite-aimee-nezhukumatathil?variant=41103388966946] An August Big Salad Event in Seattle: https://www.siff.net/cinema/in-theaters/big-salad-comes-to-seattle Meredith & Content People Links: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/ Follow Content People on insta: https://www.instagram.com/contentpeoplepod/ Subscribe to the Content People newsletter: https://meredithfarley.substack.com/ Email Meredith: Meredith@MedburyAgency.com

    51 min
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Content People is a podcast that interviews people inside and out of the content marketing industry to uncover insights about creative leadership. Every episode features a different guest, providing a fresh perspective on how to succeed in the ever-changing landscape of content marketing.

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