Exploring the Unique Business Culture of Brazil’s Northeast

In the latest episode of “Brazil (is not) for beginners,” host Isaac Matzner dives into the dynamic nature of Brazil's Northeastern business culture with Saulo Castro, a Corporate Lawyer and Partner at Valença & Associados.

Saulo shares his background as a lawyer, bass player, and cook, and his experiences living in both the Southeast of Brazil and the US, in addition to the Northeast. They also discuss:

·      The unique culture and history of Brazil’s Northeast, highlighted by its 'backwards colonization' and significant Afro-Brazilian influences.

·      Insights into the region’s economy, including its transition from agriculture to renewable energy sectors, and the predominance of family-run businesses.

·      How the work culture of the Northeast differs from other Brazilian regions, with its emphases on strong family values and centralized decision-making of local businesses.

·      The region's investments in sustainability and renewable energy, highlighting the role of foreign companies and the local push for environmentally friendly practices.

·      And lots more…