F+L Webcast

F&L Asia Limited
F+L Webcast

Listen to news and opinion on a wide variety of fuels and lubricants industry themes. Presented by F&L Asia Limited.

  1. Michael Holloway on global collaboration in industry standards

    4 DAYS AGO

    Michael Holloway on global collaboration in industry standards

    In a recent interview on F+L Webcast, Michael Holloway, president of Fifth Order Industry, highlighted the importance of global collaboration in developing and applying industry standards on fuels and lubricants. Holloway is recognised as a subject-matter expert in failure analysis, reliability engineering, and designed experiments, holding 16 professional certifications and a patent. He has a Master’s degree in Polymer Engineering and a Bachelor’s degree in both Chemistry and Philosophy. Over his 40-year career, he has held roles in research and product development with companies such as Olin Chemical, WR Grace, Rohm & Haas, and GE Plastics. Additionally, he has specialised in reliability engineering and failure analysis for companies like NCH, ALS, and SGS. Fifth Order Industry, based in Houston, Texas, U.S.A., provides training and consultancy. Holloway discussed how international standards, such as those established by the International Organization for Standardization (ISO), create a shared foundation for industries worldwide. “Standards allow industries to speak a common language,” he explained. “They are essential not only for compliance but for creating opportunities for innovation and collaborative problem-solving.” Holloway believes that this unified approach enhances safety, quality, and environmental practices, benefiting industries and consumers alike. Holloway further underscored the need for flexibility in implementing these standards. He noted that while standards offer a foundational framework, they must be adapted to meet regional and operational specifics, ensuring that they are effectively applied rather than serving as mere compliance checklists. This adaptable approach, he argued, is crucial to fostering genuine operational improvements and advancing innovation. With industries becoming increasingly interconnected, Holloway sees global standards as the key to meeting today’s challenges and paving the way for future sustainable practices. As companies adopt and refine these collaborative standards, Holloway envisions a future where international partnerships drive the next wave of industrial growth and innovation.

    51 min
  2. Inside Lubrizol’s sustainability journey – An interview with Ping Zhu

    AUG 28

    Inside Lubrizol’s sustainability journey – An interview with Ping Zhu

    In Episode 41 of F+L Webcast, Ping Zhu, vice president of Technology at Lubrizol Additives, shared insights into the company’s forward-thinking approach to sustainability and innovation in the lubricant industry. Zhu, who has dedicated 30 years to the company, highlighted the critical role of chemistry in creating solutions that balance performance and sustainability. Zhu emphasised the importance of collaboration within the industry, pointing out that advancements in technology, particularly in hybridisation, electrification, and hydrogen fuels, have transformed the landscape. Lubrizol is at the forefront of this change, working closely with suppliers and OEMs to ensure their chemistry supports the latest hardware innovations while reducing carbon footprints. A key takeaway from the interview is Lubrizol's commitment to sustainability as an integrated part of its strategy, not just a separate initiative. The company is focused on lifecycle analysis, aiming to minimise carbon emissions from cradle to gate. Lubrizol’s efforts extend beyond lubricants to include innovations in other divisions, such as cooling and refrigeration solutions and bio-based polymers. As the industry continues to evolve, Zhu believes that Asia-Pacific is at the cutting edge of these changes. The region's diverse market needs, combined with rapid innovation, make it a challenging yet exciting landscape for Lubrizol to navigate. Zhu’s message is clear: the lubricant industry must embrace a circular economy and work together across the value chain to achieve sustainability goals.

    44 min
  3. Navigating the future of industrial lubricants

    MAY 31

    Navigating the future of industrial lubricants

    In Episode 40 of F+L Webcast, Uday Kumar, the industrial managing director of PETRONAS Lubricants International, shared his extensive journey and insights into the evolving world of industrial lubricants. The conversation with F&L Asia Editor-in-Chief Vicky Villena-Denton unfolded like a narrative of passion, expertise, and vision, shedding light on the intricate role of lubrication in industrial machinery and its future trajectory. Kumar's story began in Bangalore, India, where he pursued a Bachelor of Engineering degree in Mechanical Engineering His interest in tribology, the study of friction, wear, and lubrication, was ignited by a meeting with Professor S.K. Biswas, a renowned expert in the field. "Talking to Professor Biswas, I was amazed by how lubrication plays an important role between friction and wear," Uday reminisced. This fascination led him to join Castrol India as a sales engineer, where his deep understanding of tribology set him apart. Kumar's career trajectory saw him taking on various roles across India, South Asia, and China, ultimately managing BP's industrial lubricant business in Shanghai. His expertise was further recognised when he became the Global Key Account Director, managing relationships with key clients like Tata Group. In 2020, he joined PETRONAS Lubricants International, bringing more than three decades of experience to the table. Tribology, often a lesser-known field, became Kumar's specialty. He explained how tribology's principles are crucial in maintaining industrial machinery. "Most industrial machinery is always under maintenance and breakdown, often due to inadequate lubrication," he noted. Engineers, with their technical background, are best suited to diagnose these issues and recommend solutions that improve machinery performance and longevity. The conversation then shifted to the differences between industrial and automotive lubricants. Kumar highlighted how industrial lubricants are closely tied to OEM specifications to ensure machinery runs smoothly, especially during the warranty period. This precision contrasts with the broader industry standards often seen in the automotive sector. One of the significant advancements in the industry is the adoption of Industry 4.0. Kumar discussed how modern factories, especially in China and India, are embracing smart manufacturing. "Modern machinery operates at higher speeds and with greater precision, demanding continuous lubrication monitoring," he said. This technological shift is transforming how maintenance is conducted, with real-time monitoring and predictive analysis becoming standard practices. Discussing current trends, Kumar emphasised the growing focus on sustainability. Companies are increasingly looking for lubricants that are renewable, biodegradable, and have a lower carbon footprint. "Energy transition is a big topic now, with a shift towards wind and solar energy," he remarked, highlighting how lubricants also play a crucial role in these renewable energy sectors. Automation, Kumar explained, is reducing the quantity of lubricants required, though the demand for high-quality, specialised lubricants is rising. This trend is seen in robotic manufacturing, which uses advanced synthetic greases, compared to older, more lubricant-intensive machinery. Looking ahead, Uday sees a future where the focus will be on integrating services with products. "The future is about helping our customers reduce downtime and maintenance costs by incorporating the service element with the product," he predicted. This shift from product-centric to service-centric solutions will be pivotal in meeting the evolving needs of the industry. Uday's insights painted a vivid picture of an industry in transition, driven by technological advancements and a commitment to sustainability. His journey from an engineering student fascinated by tribology to a leader in the lubricant industry serves as an inspiration for those looking to make a meaningful

    39 min
  4. Engen Petroleum focuses on customer pain points and localisation to drive growth in South Africa

    MAY 1

    Engen Petroleum focuses on customer pain points and localisation to drive growth in South Africa

    In an exclusive interview with F+L Webcast, Adnaan Emeran, marketing and business development manager for Commercial Fuels and Lubricants at Engen Petroleum, shared insights into the company's strategy to strengthen its brand positioning in South Africa. Engen Petroleum is a major South African oil company that focuses on the downstream refined petroleum products market and related businesses. Emeran, who has over three decades of experience in the industry, highlighted the importance of understanding the unique pain points faced by key customers in sectors such as mining, agriculture, and manufacturing. "By conducting research into the challenges our customers face, we are better equipped to tailor our offerings and improve our brand positioning," he explained. One of the significant challenges discussed was the requirement for local partnerships in various sectors due to South African legislation. While these sectors share common pain points, Emeran noted that each industry also faces unique obstacles. For example, in mining, incorporating local communities into the supply chain is a significant hurdle, while in agriculture, unpredictable weather patterns and inadequate transportation infrastructure pose significant challenges. Emeran, who holds a background in chemistry, emphasised his role in marketing and business development, ensuring that products reach their destinations safely and efficiently. He also highlighted the need for accessible and secure facilities for truck drivers, a crucial aspect of the company's operations. Engen Petroleum, a subsidiary of PETRONAS, has a strong presence in the South African retail market, with a market share of around 27%. The company aims to enable sectors like transport and agriculture to overcome common pain points and keep businesses moving. Its new B2B tagline is 'Always Moving'. Engen Petroleum has six affiliates across Africa, including South Africa, Botswana, Mauritius, and Swaziland, and exports lubricants to various markets, working with distributors to reach a wider audience. Engen is currently majority owned by Malaysian state-owned oil and gas company PETRONAS (74%), with the remaining equity held by the Phembani Group (20%) and a Phembani-led consortium (6%). On April 25, 2024, South Africa's Competition Tribunal gave the greenlight for Vitol to acquire PETRONAS' stake. The deal was originally announced in February 2023. The acquisition will result in a change of control from PETRONAS to Vivo Energy, a joint venture between Vitol, Helios Investment Partners, and Shell, created in 2011. As Engen Petroleum continues to navigate the evolving fuel and lubricants industry in South Africa, its focus on understanding customer pain points, localising partnerships, and leveraging its strong brand positioning will be crucial in driving growth and maintaining its position as a leading player in the market.

    27 min
  5. TotalEnergies’ Vincent Minard on Asia’s lubricants market outlook

    MAR 29

    TotalEnergies’ Vincent Minard on Asia’s lubricants market outlook

    Vincent Minard is a seasoned veteran with two decades of experience within TotalEnergies’ Marketing & Services. His journey with TotalEnergies has taken him across continents, from the bustling cities of Europe to the dynamic markets of Asia, shaping his expertise in lubricants, OEM partnerships, and retail management. He is currently vice president of Lubricants, Specialties & BtoB, responsible for Asia Pacific and the Middle East based in Singapore. One of the crown jewels in TotalEnergies' portfolio is their state-of-the-art lubricant blending plant in Singapore. As the largest of its kind within the company, this facility serves as a central hub for the Asia Pacific and Middle Eastern markets. The strategic choice of Singapore as its location was influenced by the city-state's existing infrastructure and its pivotal position for accessing surrounding markets. The COVID-19 pandemic tested the resilience of industries worldwide, and the lubricants sector was no exception. Minard recounts the challenges faced during this period, from supply chain disruptions to demand fluctuations. However, TotalEnergies' centralized production in Singapore proved to be a competitive advantage, allowing them to maintain a steady supply to their customers despite global uncertainties. In the global arena, TotalEnergies holds the fourth position among lubricant players, with leadership in regions such as Europe, Africa, and the Middle East. The company's brand strategy has been a key factor in this success. By leveraging its Total and Elf brands, TotalEnergies continues to cater to a wide range of market needs, from high-end automotive products to specialized industrial applications. The Asian market, with its contrasting mature and rapidly developing economies, presents unique challenges and opportunities. Minard observes a trend towards premiumization, as consumers gradually recognize the value of higher-quality lubricants. Minard emphasizes the importance of innovation, customer education, and sustainability in driving TotalEnergies' success in the lubricants market. Despite the challenges posed by market dynamics and the shift towards electric vehicles, the company remains committed to delivering high-quality products and services while contributing to a greener future.

    35 min
  6. Flavio Kliger reflects on his first year at the helm of Lubrizol Additives

    FEB 22

    Flavio Kliger reflects on his first year at the helm of Lubrizol Additives

    Flavio Kliger, who was appointed president of Lubrizol Additives in January 2023, reflects on his first year at the helm of one of the leading global additive suppliers to the fuels and lubricants industry. Born and raised in Brazil, Kliger's fascination with economics and an unexpected love for the lubricants industry led him to a pivotal role at Lubrizol, a company he admires for its industry leadership and innovation. In a recent conversation on F+L Webcast, Kliger shared insights into his personal journey, Lubrizol's strategic direction, and the future of the additives industry. His leadership is characterized by a strategic approach that is not just reactive but anticipatory, readying Lubrizol Additives for the next wave of industry evolution. As the automotive world stands on the brink of a technological revolution, his insights provide a valuable perspective on what lies ahead. A Journey from Economics to Lubricants Kliger’s career trajectory is a testament to his belief in the power of serendipity and passion. Initially drawn to economics due to Brazil's hyperinflation, his career took a significant turn when he was "chosen" by the lubricants sector. His journey with Lubrizol started in 2017, and he credits the company for its role in fostering his growth, culminating in his role as president of Lubrizol Additives in January 2023. Navigating Challenges and Embracing Opportunities Reflecting on his first year as president, Kliger highlighted the unforeseen challenges, such as market de-stocking, that tested the company's resilience. Yet, it's Lubrizol's response—focusing on what can be controlled and ensuring customer needs are met—that underscores the company's adaptability and forward-thinking approach. He observed that, following the Covid-19 pandemic and the Texas freeze, the industry at large has significantly enhanced the resilience of its global supply chain. The Global Landscape and Local Solutions With a global footprint that includes significant operations in China and collaborative relationships with OEMs worldwide, Lubrizol is poised to meet regional demands with localized solutions. Kliger emphasized the importance of understanding and adapting to diverse market needs, a strategy that has become even more relevant amid shifting trade relations and the push for sustainability. Sustainability: Transforming the Industry Sustainability is not just a goal but a transformative force at Lubrizol, he said. Kliger passionately discussed how the additives industry is uniquely positioned to address the evolving demands of fuel efficiency, electrification, and reduced emissions. For Lubrizol, this era represents an opportunity to leverage its technological prowess and deep understanding of complex customer needs to drive innovation and sustainability forward. Looking Ahead: Innovation, Agility, and Customer Focus As for the future, Kliger envisions a Lubrizol that remains at the forefront of addressing the industry's most pressing challenges through innovation, agility, and a relentless focus on customer needs. The company's commitment to advancing mobility, improving well-being, and enhancing modern life remains steadfast, driven by a global team that values diversity, expertise, and a shared vision for a sustainable future.

    37 min
  7. Future development of immersion fluids in the tech sector

    JAN 23

    Future development of immersion fluids in the tech sector

    Joseph Star, business development manager for Product Solutions at ExxonMobil, based in London, UK, discusses the emerging field of liquid cooling, particularly in data centres, and the role of fluids in this space. He explains that the need for processing power and the rise of AI are driving the growth of data centers. Immersion fluids, including full immersion and other liquid cooling technologies, are gaining traction due to the increasing processing power and the need to dissipate more heat within the same space. Star's insights shed light on the evolving landscape of data centre cooling solutions and the role of immersion fluids in addressing the industry's growing demands for efficient and effective cooling technologies. His discussion provided valuable perspectives on the future of immersion fluids and their potential impact on the data centre industry's sustainability and operational efficiency. Star sees the development of immersion fluids in the future as a rapidly growing and evolving space with several key characteristics and challenges. Here are the key insights from the interview: Fluid Characteristics: Star emphasises the importance of dielectric properties in immersion fluids, as the fluid circulates around and goes through all components. He mentions that the majority of hydrocarbon-based fluids inherently possess this property. He also discusses the use of synthetic fluids, such as poly alpha olefins, which provide stability and a relatively high flashpoint, which is crucial for safety. Fluid Selection: Star highlights the significance of fluid viscosity, particularly in single-phase immersion cooling, where lower viscosity fluids are preferred as they require less energy to circulate through the system. He mentions that ExxonMobil has launched a broad portfolio of fluids to cater to different operational needs. Fluid Formulation and Lifespan: When discussing the composition of the finished product, Star mentions that the formulation is proprietary and involves considering material compatibility and the lifespan of the fluid. He expects the fluid to last around 10 years without the need for top-ups due to its single-phase nature. Technical Challenges: Star addresses technical challenges, including material compatibility, maintenance of equipment, and the need to develop and adjust immersion fluids based on the evolving needs of the industry. When asked about the future of immersion fluids, Star acknowledges the rapidly evolving nature of the space and the need to adapt to the changing needs of the industry. He mentions that the current portfolio of immersion fluids is just the beginning and that they will continue to develop and adjust their offerings based on industry requirements.

    42 min
  8. Jason Wells - Steering Novvi through strategic shifts and sustainability

    JAN 2

    Jason Wells - Steering Novvi through strategic shifts and sustainability

    In a revealing interview, Jason Wells, now at the helm of Novvi LLC, sheds light on the company’s on-going restructuring and its new strategic direction. Wells’ transparent discussion about Novvi’s strategic direction and challenges paints a vivid picture of resilience and innovation in the base oil industry. 2023 marked a transformative year for Novvi. Beginning in August, the company underwent a major restructuring, leading to the departure of former President Jeff Brown. Wells, previously the Chief Technology Officer, stepped up as President, steering Novvi through this crucial phase. This restructuring process culminated in a Chapter 11 filing in Bankruptcy Court in the U.S. District & Bankruptcy Court for the Southern District of Texas, on December 1, 2023. Novvi's headquarters is in Alameda, California, U.S.A., but its plant is located in La Porte, Texas. This strategic move is part of a broader plan to streamline operations, optimise shareholder structure, and introduce new capital. Wells also touched on the sensitive topic of Novvi's Chapter 11 filing, explaining it as the final stage in a restructuring process that started in August 2023. This filing, while drastic, was part of a broader strategy to streamline shareholder structure and bring in new capital. The goal is a swift exit from Chapter 11, expected by the end of January 2024. Addressing the leadership change, Wells pointed out that the shift in strategy from focusing on scale and capital projects to prioritising profitability and commercial success in the current footprint necessitated new leadership. The future strategy involves a more customer and market-driven approach, emphasising sustainability not just in feedstock but also in application performance.

    37 min

About

Listen to news and opinion on a wide variety of fuels and lubricants industry themes. Presented by F&L Asia Limited.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada