Living The Red Life

Rudy Mawer
Living The Red Life

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

  1. -2 ДН.

    High Performance Habits of Successful Entrepreneurs

    SUMMARYMaggie Perotin, a business and leadership coach and founder of Stairway to Leadership, joins the podcast to share her journey from corporate burnout to becoming a high-performance coach. With years of experience, Maggie brings practical insights into managing time and energy to achieve success in both business and personal life. Throughout the conversation, Maggie emphasizes the importance of task prioritization, tracking time, and delegating low-value tasks. She discusses how high performance isn’t just about working non-stop but about balancing intense work periods with strategic rest. The episode covers actionable tips for entrepreneurs who want to optimize productivity without burning out. CHAPTER TITLES02:01 - Maggie's Corporate Burnout and Path to High Performance 04:14 - The Importance of Task Tracking for Entrepreneurs 06:33 - Maximizing Time Utilization for Business Owners 08:25 - The Golden Rule of Task Delegation 10:03 - High Performance: Finding Balance Between Work and Life 12:17 - How Rest and Relaxation Fuel Productivity 14:12 - Periods of Intensity vs. Rest in Business 15:00 - Mastering the Morning for Maximum Productivity 16:00 - Weekly Planning to Conserve Mental Energy 18:45 - The Role of Habits in Sustaining High Performance GUEST DETAILSFULL NAME Maggie Periton SOCIALS Stairwaytoleadership maggieperiton WEBSITE stairwaytoleadership.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    24 мин.
  2. -5 ДН.

    From Fitness to Fortune: Strategies for Scaling and Building Winning Teams

    Tanner Chidester, a successful entrepreneur and business scaling expert, shares his valuable insights on how to effectively navigate the challenges of growth. He discusses everything from optimizing ad campaigns to balancing core and new products, offering actionable strategies to scale businesses without overloading. Tanner also emphasizes the importance of strong leadership and the right team dynamics, giving advice on how to build and manage a high-performing team that drives success. As the conversation continues, Tanner delves into his experiences with licensing, joint ventures, and pivoting into new industries. He highlights the importance of adapting to shifting business landscapes and earning customer trust, especially in the post-COVID world. With his wealth of experience, Tanner offers practical advice for entrepreneurs looking to grow, diversify their portfolios, and thrive in an ever-changing marketplace. CHAPTERS 02:34 - Starting With the Right Products: How to Identify Market Demand 05:29 - Scaling Through Ads: When to Optimize and When to Stop 08:43 - Finding the Right Balance Between Core and New Products 11:12 - The Power of Licensing: Expanding Without Extra Work 14:00 - Joint Ventures: Leveraging Existing Talent for Success 17:22 - The Key to Leadership: Building and Managing a Great Team 19:01 - Staff Overload: Why Less Is More When Building Teams 21:18 - Scaling Through Smart Hiring: Why It’s All About A-Players 23:05 - Trust in Business: How to Overcome Growing Skepticism 25:37 - The Changing Landscape of Coaching and Online Services Connect with Tanner Chidester: IG - tanner.chidester WEBSITE - https://tannerchidester.com/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    32 мин.
  3. 6 ФЕВР.

    Why It’s NOT Too Late to Start a Podcast w/Justin Colby

    Justin Colby, a highly successful real estate investor, entrepreneur, and podcast host, joins the show to share his insights on podcasting, marketing, and business growth. With years of experience in coaching and building a strong online presence, he discusses how he transitioned from real estate into the content creation and coaching space, charging premium rates for his expertise. He breaks down the importance of personal branding and audience indoctrination, explaining how consistency and authenticity are key factors in building trust and ultimately converting listeners into clients. Throughout the conversation, Justin dives deep into strategies for monetizing a podcast, using content to generate leads, and leveraging automation tools like ChatGPT to create worksheets and marketing materials with ease. He emphasizes that podcasting isn’t just about content—it’s a powerful networking tool that can help entrepreneurs connect with industry leaders and potential business partners. Whether you’re looking to start a podcast, grow an audience, or scale a coaching business, Justin’s insights provide a roadmap for success. CHAPTERS 02:35 - The Power of Personal Branding in Coaching 05:10 - Monetizing Your Podcast: The Right Way 07:45 - Indoctrination & Building Audience Trust 10:20 - Selling Without Selling: The Subconscious Art of Persuasion 12:55 - Creating a Call-to-Action Strategy for Maximum Impact 15:30 - The Importance of Warming Up Your Audience 18:05 - Using ChatGPT & Automation to Streamline Content 20:40 - Why You Should Start a Podcast Now 23:15 - The Networking Superpower of Podcasting 25:50 - Where to Find Justin Colby & Closing Thoughts Connect with Justin Colby: Instagram:@thejustincolby Podcast:The Science of Flipping (Available on Apple Podcasts) Website:JustinColbyCoaching.com Other Podcast:Entrepreneur DNA (Available on Apple Podcasts) Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    26 мин.
  4. 4 ФЕВР.

    Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community

    Natosha Navarro and Anisa Crespo, co-founders of the Million Dollar Moms Society, join the podcast to share their expertise in building and monetizing Facebook groups. The duo met online and combined their skills—organic growth and paid advertising—to create a thriving community. Throughout the conversation, they outline a structured three-step system for setting up and automating Facebook groups to maximize engagement and monetization. They debunk the myth that Facebook groups are outdated, providing insights into their continued relevance across different industries. The discussion also covers organic growth strategies, leveraging ads, and advanced tactics like retargeting potential customers to increase conversions. Their insights offer a clear roadmap for entrepreneurs looking to build successful online communities. CHAPTERS 02:36 - The Three-Step System for Facebook Groups 04:12 - Why Facebook Groups Thrive in 2025 06:03 - The Psychology Behind Online Communities 07:27 - How to Start a Facebook Group with No Followers 09:04 - Strategies to Grow a Facebook Group Organically 10:15 - Using Ads to Scale Facebook Groups 11:18 - Converting Group Members into Customers 12:09 - The Power of Social Proof in Communities 13:45 - Building an Email and SMS List from Your Group 15:21 - Advanced Tactics for Monetization Connect with Anisa & Natosha: milliondollarmom.org IG - milliondollarmomsociety Anisa IG - keepingupwiththecrespos Natasha IG - Natasha_marie_mdms PODCAST - Magnetize and Monetize Your Market Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 мин.
  5. 29 ЯНВ.

    Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

    Daymond John, known for his role as a "Shark" on Shark Tank and his work with FUBU, shares his journey of entrepreneurship, brand-building, and balancing multiple ventures. He dives into his experience with acquiring businesses, helping entrepreneurs, and finding new ways to scale through licensing and partnerships. Daymond also touches on his health journey, highlighting how he manages to juggle his personal well-being with running successful enterprises, advising companies, and creating impactful programs. During the conversation, Daymond emphasizes the importance of branding, especially for high-level CEOs, and the necessity of having a public-facing persona to manage perceptions and create connections. He also explores how businesses can expand beyond just selling products, advocating for licensing deals, and strategic partnerships. Insights on virality, brand loyalty, and leveraging new technologies and trends like AI are also discussed, offering listeners actionable takeaways for growing and protecting their businesses. TIMESTAMPS: 02:00 - "Daymond's Multifaceted Focus: Balancing Health and Business" 04:15 - "The Importance of Building Your CEO Brand" 06:00 - "Why CEOs Should Embrace Public Recognition" 07:20 - "Branding Secrets: Daymond’s Strategy for Virality" 09:10 - "Creating Sticky Brands and Viral Content" 10:45 - "Daymond’s Approach to Scaling Businesses" 12:00 - "Licensing as a Key to Expanding Your Brand" 13:30 - "How to Use Partnerships to Accelerate Growth" 14:50 - "The Power of Licensing for Entrepreneurs" 16:00 - "Daymond’s Vision for the Future: Expanding FUBU" Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    19 мин.
  6. 23 ЯНВ.

    Key Lessons From Building Household Brands With Chelsea Grayson

    Chelsea Grayson, a distinguished business leader with vast experience in both law and high-profile executive roles, joins the podcast to discuss her impressive career trajectory. Having held CEO positions at major brands like True Religion, American Apparel, and Spark Networks, Chelsea now serves on several high-profile boards, including Beyond Meat. Throughout the conversation, she offers valuable insights into leadership and scaling companies, drawing from her experience running large organizations with thousands of employees. In addition to her corporate expertise, Chelsea emphasizes the importance of transparent communication, particularly in large companies. She also explores the nuances of leadership, such as the critical role of strategic delegation, the necessity of a strong CFO, and how to maintain a healthy company culture. Reflecting on her journey, she shares how navigating change and balancing innovation with stability have shaped her approach to leading big brands and guiding entrepreneurs through their own growth challenges. CHAPTER TITLES 02:00 - Introduction to Chelsea Grayson 04:11 - Career Evolution from Lawyer to CEO 06:13 - The Importance of Regular Communication 08:12 - Delegation and the Art of Scaling 10:08 - The Role of a Strategic CFO 12:05 - Addressing Company Culture 14:06 - Understanding the Role of a Board of Directors 16:01 - Speed vs. Stability in Big Companies 18:09 - Maintaining Entrepreneurial Innovation 20:00 - Managing Change in Large Organizations Connect with Chelsea Grayson: SOCIALS - Chelsea Grayson Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    22 мин.
  7. 20 ЯНВ.

    The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

    Terry Rice, a business consultant and expert in helping entrepreneurs scale their offerings to attract larger corporate clients. Terry shares his journey of transitioning from small-scale engagements to working with big-name brands, providing listeners with practical advice on how to navigate this shift. He emphasizes the importance of understanding corporate culture, simplifying complex knowledge to add measurable value, and positioning yourself as a cost-effective solution compared to in-house teams. Terry also reflects on personal challenges, including being fired from Facebook, which led to a transformative period where he redefined his identity and success outside of traditional corporate roles. He introduces actionable strategies like the "wedge strategy," which involves using audits, training sessions, and speaking engagements as entry points to bigger deals. Terry’s candid insights on pricing, confidence, and delivering ROI make this episode invaluable for entrepreneurs looking to elevate their business and secure larger clients. CHAPTER TITLES 02:35 - The Importance of Understanding Corporate Language 04:32 - Breaking into Bigger Deals with Small Wins 06:18 - Lessons from Walmart: Creating Value Beyond the Obvious 08:12 - Why Simplifying Your Knowledge Wins Clients 10:04 - Building Client Trust Through Transparency 12:15 - Adjusting Pricing for Maximum Value 14:22 - Charging Your True Worth: Context and ROI 16:08 - Navigating Pricing Objections with Confidence 18:14 - Lessons Learned from Being Fired at Facebook 20:30 - Three Wedge Strategies for Breaking into Big Clients Connect with Terry Rice: https://terryrice.co/ SOCIALS - itsterryrice Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    22 мин.
  8. 14 ЯНВ.

    The Secret Sauce Of This Chocolate Brand's Success

    Barbara & Andreas Dolleschal, founders of Zotter Chocolate and the e-commerce agency Smargesy, share their journey of scaling their chocolate business from $800K to $2.2M in annual revenue. They discuss how they crafted an "irresistible offer" that revolutionized their sales strategy, grew their email list from 4,000 to 25,000 subscribers, and leveraged influencer collaborations to create high-quality content at minimal cost. The conversation also highlights the importance of a smooth user experience and advanced payment options like Apple Pay to meet modern e-commerce standards. Facing setbacks like Hurricane Ian, which destroyed their warehouse and melted $17,000 worth of chocolate, the guests recount how they rebuilt their business in record time. Despite these challenges, they not only retained growth but also strengthened their resilience. The discussion concludes with insights into TikTok as a future marketing avenue, the vital role of technology in e-commerce success, and the creativity behind their 175 unique chocolate flavors. CHAPTER TITLES 02:35 - The Key to Crafting an Irresistible Offer 04:54 - Scaling from $800K to $2.2M: The Journey 07:21 - Email Marketing Strategies: Growing to 25K Subscribers 09:35 - The Power of Influencer Collaborations 12:10 - Repurposing Content for Maximum ROI 14:23 - The Challenges and Benefits of Building Brand Loyalty 16:47 - TikTok and the Future of Social Media Marketing 19:34 - E-commerce Tech: The Amazon-Inspired UX Formula 22:26 - Overcoming Setbacks: Lessons from Hurricane Ian 24:45 - A Flavorful Legacy: Chocolate Innovation and Business Resilience Connect with Barbara & Andreas: Zotterusa.com Smargasy.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 мин.
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Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

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