1 hr 20 min
Fan Engagement, Sports Digitalization and Marketing with Alex Muehl of Borussia Dortmund | Ep. 25 Liquidicast
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- Technology
Alexander Mühl, Director Marketing and Digitalization at Borussia Dortmund was our very honored guest on the Liquidicast recently and guys, it was a great one.
It was a fantastic conversation filled with sports and business insights and Alex provided us with an awesome peak behind the curtain.
Topics included:
2:27-How did Alex end up at BVB
12:28-How sports is the connector of people globally
18:10-Sports marketing and funnel awareness
24:19-How to reach fans, engage with them, and make it organic
37:30-Younger Audiences and fan journey changes
41:50-User research and understanding the interest of your fan base
48:50-How does Alex view web3
52:25-Web3 means decentralization and decentralization can be a risk
56:30- The key challenge in digitalization is converting fans from social media
56:55-A bit about our partnership with the BlackYellow app and Unyfy
1:02:00-Main benefits Borussia Dortmund sees with web3.
1:18:35-Alex's core goal at BVB
Subscribe to our newsletter to get these episodes + more cool stuff
And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.
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Things we mentioned in this episode:
Our new site: https://unyfy.io/
The BVB BlackYellow App: https://blackyellowapp.bvb.de/en/
Unyfy podcast: https://unyfy.io/podcast/
Alex on LinkedIn: https://www.linkedin.com/in/alexander...
Alex on Twitter: https://twitter.com/amuehl
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🔗 More from Liquiditeam & Unyfy
⇛ Website: https://www.liquidi.team
⇛ Discord: https://bit.ly/LTdscrd
⇛ Twitter: https://twitter.com/liquiditeam
⇛ Instagram: https://www.instagram.com/liquidi.team
⇛ LinkedIn: https://www.linkedin.com/company/liqu...
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👨🍳 Your Hosts
⇛ Thomas on Twitter: https://twitter.com/thomase
⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler
⇛ Ron on Twitter: https://twitter.com/RonJaradat
⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat
Alexander Mühl, Director Marketing and Digitalization at Borussia Dortmund was our very honored guest on the Liquidicast recently and guys, it was a great one.
It was a fantastic conversation filled with sports and business insights and Alex provided us with an awesome peak behind the curtain.
Topics included:
2:27-How did Alex end up at BVB
12:28-How sports is the connector of people globally
18:10-Sports marketing and funnel awareness
24:19-How to reach fans, engage with them, and make it organic
37:30-Younger Audiences and fan journey changes
41:50-User research and understanding the interest of your fan base
48:50-How does Alex view web3
52:25-Web3 means decentralization and decentralization can be a risk
56:30- The key challenge in digitalization is converting fans from social media
56:55-A bit about our partnership with the BlackYellow app and Unyfy
1:02:00-Main benefits Borussia Dortmund sees with web3.
1:18:35-Alex's core goal at BVB
Subscribe to our newsletter to get these episodes + more cool stuff
And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.
---
Things we mentioned in this episode:
Our new site: https://unyfy.io/
The BVB BlackYellow App: https://blackyellowapp.bvb.de/en/
Unyfy podcast: https://unyfy.io/podcast/
Alex on LinkedIn: https://www.linkedin.com/in/alexander...
Alex on Twitter: https://twitter.com/amuehl
---
🔗 More from Liquiditeam & Unyfy
⇛ Website: https://www.liquidi.team
⇛ Discord: https://bit.ly/LTdscrd
⇛ Twitter: https://twitter.com/liquiditeam
⇛ Instagram: https://www.instagram.com/liquidi.team
⇛ LinkedIn: https://www.linkedin.com/company/liqu...
---
👨🍳 Your Hosts
⇛ Thomas on Twitter: https://twitter.com/thomase
⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler
⇛ Ron on Twitter: https://twitter.com/RonJaradat
⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat
1 hr 20 min