Fearless Sellers - The Women of Amazon

Joie Roberts
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Fearless Sellers - The Women of Amazon

Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading female voices in the Amazon and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!

  1. 29 OCT

    #144 Proven Strategies to Maximize Profitability and Dominate the Amazon FBA Marketplace with Carolyn Lowe

    Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings. She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability.   Takeaways Optimize traffic and conversion rates to increase profitability on Amazon. Audit campaigns to eliminate wasted spend and optimize organic listings. Consider using Amazon affiliates and influencers to drive off-Amazon traffic. Focus on skew-level economics and product cloning to maximize profitability. Learn more about ROI Swift: https://roiswift.com/about/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a call with Joie Roberts: www.callamz.com

    34 min

  2. 22 OCT

    #143 From Side Hustle to Viral Sensation: How Eugenia Chen Transformed Pandaloon with Amazon's Power Tools

    Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business. Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.   Takeaways Eugenia transitioned from a math professor to an entrepreneur. She started Pandaloon with $600 of inventory. A viral video of her puppy boosted her brand's visibility. Eugenia partnered with Damon John from Shark Tank. Amazon's tools were crucial for her business growth. Customer engagement is key to sustaining a brand. Eugenia loves designing and wants to focus on marketing. Testing products on a small scale is a smart strategy. Daring to be wrong is essential for growth. Building trust with customers is vital for success.   Learn more about Pandaloon: https://pandaloon.com/pages/about-us   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a call with Joie Roberts: www.callamz.com

    27 min

  3. 8 OCT

    #142 Niche Down, Rise Up: How Focused Strategies Fuel Big Success with Sarah Parks

    In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart. Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs.   Takeaways Niching down can significantly impact business growth. Personal experiences can inspire successful business ideas. Customer feedback is crucial for product development. Expanding into retail requires understanding consumer trends. Amazon provides valuable insights for business growth. Community engagement can enhance brand reputation. Starting small allows for manageable growth. Building trust with customers leads to repeat business. Social responsibility can be integrated into business models. Everyone has foot problems, presenting endless opportunities.    Learn more about Sarah and Zentoes: https://zentoes.com/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a call with Joie Roberts: www.callamz.com

    17 min

  4. 1 OCT

    #141 Unlocking Global Growth with Amazon Ads with Jeff Cohen

    In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers. Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global expansion. He also reflects on his entrepreneurial journey and offers valuable advice for aspiring entrepreneurs in the e-commerce space.   Takeaways Networking is a key highlight at Amazon Accelerate. Sellers come with a thirst to solve problems. The Seller Cafe provides valuable one-on-one support. Video advertising is crucial for product sales. Amazon offers free tools for brand building. Global expansion requires careful planning and research. Entrepreneurs should embrace change and be comfortable with risk. Testing and learning are essential for growth. Understanding your brand's identity is vital. Planning time is necessary for business success.   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

    39 min

  5. 24 SEPT

    #140 Empowering Sellers: How Natalie Angelillo Drives Success at Amazon

    In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in their communities. Natalie shares insights on the challenges sellers face, the importance of networking, and the innovative tools Amazon is developing to help sellers grow their businesses. The conversation highlights the commitment of Amazon to its seller community and the personal journey of Natalie as an advocate for entrepreneurs.   Takeaways Natalie's team amplifies the stories of Amazon sellers. Amazon Accelerate is a significant event for networking and learning. Sellers often feel lonely in their entrepreneurial journey. Growth, value, and flexibility are key reasons sellers choose Amazon. Sellers can build multi-generational businesses through Amazon. Feedback from customers is crucial for product improvement. Amazon provides year-round support for sellers. Networking with other sellers is vital for success. AI and supply chain innovations are areas of interest for sellers. Amazon is committed to listening to seller feedback and improving their experience.   Timestamps [00:01:45] Amazon Accelerate and seller support. [00:05:39] Bridging seller-community understanding gap. [00:09:45] Reasons for selling on Amazon. [00:12:06] Programs for Amazon sellers. [00:16:31] Seller stories and community impact. [00:22:09] AI and supply chain innovation. [00:24:28] AI and seller experience innovation. [00:27:41] Learn and be curious.   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

    30 min

  6. 17 SEPT

    #139 Mastering Amazon: Derrek's Strategies for Scaling 4 Brands and Dominating Q4

    In this episode of the Fearless Sellers podcast, Joie Roberts interviews Derrek Wiedeman, an accomplished Amazon entrepreneur who operates nine brands focused on health and wellness. Derrek shares insights into his journey from humble beginnings to running a successful warehouse operation, emphasizing the importance of rapid product launches, effective marketing strategies, and adapting to market trends. The conversation also covers the significance of Q4 sales planning, PPC optimization, and the challenges of building an email list in the current Amazon landscape. Derrek discusses future plans for expanding his warehouse services to other sellers, highlighting the potential for collaboration in the e-commerce space.   Takeaways Derrek operates nine brands centered around health and wellness. The motivation for multiple brands comes from personal use of products. They can launch products quickly due to their in-house manufacturing. Derrek's team is remote, allowing flexibility and adaptability. They started from a dorm room and evolved to a 6,000 sq ft warehouse. Product launches are tested with small batches to minimize risk. Q4 planning involves maintaining safety stock to meet demand. PPC strategies are crucial for gaining organic rank during launches. Building an email list is challenging but essential for marketing. Derrek plans to expand warehouse services to other sellers.   Chapters 00:00 Introduction to Amazon Entrepreneurship 02:50 Scaling Multiple Brands in Health and Wellness 06:08 The Journey from Dorm Room to Warehouse 08:56 Product Launch Strategies and Market Testing 12:12 Optimizing for Q4 and Seasonal Sales 15:14 PPC Strategies and Organic Ranking 17:54 Building an Email List and Marketing Funnel 20:51 Future Plans for Warehouse Expansion   E-mail: derrek@novaeo.com Instagram: @derrek.wiedeman   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

    34 min

  7. 10 SEPT

    #138 Unlock Your Energy: How Amazon Sellers Can Feel Good, Beat Burnout, and Thrive in Business with Maraya Brown

    In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue, brain fog, weight changes, sleep disturbances, irritability, and hormonal imbalances. Maraya introduces her upcoming online event called Pause, which focuses on reconnecting with oneself and improving vitality. She emphasizes the need for entrepreneurs to prioritize their health, including nutrition, sleep, and mindfulness. Maraya also mentions the importance of tracking menstrual cycles and seeking personalized healthcare solutions.   Chapters 00:00 Recognizing the Signs of Burnout 06:25 Prioritizing Health: Nutrition, Sleep, and Mindfulness 19:03 Understanding the Impact of Stress on Well-being 25:24 Optimizing Nutrition for Vibrant Health 28:31 The Importance of Quality Sleep 35:10 Tracking Menstrual Cycles for Health Awareness 37:10 Personalized Healthcare Solutions for Well-being   Link to pause event: https://tinyurl.com/3pvzmza3   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

    37 min

  8. 3 SEPT

    #137 Mastering Amazon FBA: Insider Tips for Crushing Q4 with Charles Chakkalo

    Charles Chakkalo, an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and the importance of understanding the rules and regulations of selling on Amazon. He also provides tips for managing inventory and advertising during Q4, including the use of FBA and A+ Premium content. Charles highlights the evolving e-commerce landscape and the need for sellers to stay ahead of trends and be innovative. He encourages sellers to join masterminds or attend conferences to connect with like-minded individuals and gain valuable insights. Charles concludes by advising struggling sellers to pivot their strategies and continue learning and innovating to succeed on Amazon.   Takeaways Continuous learning and staying humble are key to success in the e-commerce world. Understanding the rules and regulations of selling on Amazon is crucial for navigating the platform. Managing inventory and advertising effectively during Q4 is essential for maximizing sales. Staying ahead of trends and being innovative is important in the evolving e-commerce landscape. Joining masterminds or attending conferences can provide valuable insights and support for sellers. Pivoting strategies and continuing to learn and innovate can help struggling sellers succeed on Amazon.   Chapters 00:00 Introduction and Overview 03:10 Charles' Journey as a Young Seller 07:54 The Importance of Understanding Amazon's Rules and Regulations 10:35 Managing Inventory and Advertising During Q4 17:35 Staying Ahead of Trends and Being Innovative 23:25 The Value of Masterminds and Conferences for Sellers 29:37 Pivoting Strategies and Overcoming Challenges on Amazon   LinkedIn: https://www.linkedin.com/in/charleschak/ Website:  www.charlestheseller.com   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

    39 min
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Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading female voices in the Amazon and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!

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