Fears, Frustrations and Desires of B2B Tech Leaders

In this episode, my colleague Rachel Mepham and I dive into the challenges faced by tech leaders, particularly around maintaining consistent lead quality, managing lengthy sales cycles, and overcoming poor alignment between sales and marketing teams.

We explore how shifting buyer behavior impacts sales strategies, the growing role of AI in shaping sales processes, and the cultural changes organizations need to make for better cross-department collaboration.

This is the first episode in a series. Tune in, and let us know your thoughts! We discuss the importance of a strategic approach to lead generation and nurturing, along with aligning sales and marketing goals for business success.

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