The Six Sells Podcast Six Sells

In episode #77 of The Six Sells Podcast, Mike Nicholson talks to Kara Osborne, CEO at UM London.



The conversation was wide ranging, starting from Kara's early career at GM Motors and the early days of big data right up to the future of AI.



Some of the topics covered include:



Hear the story of how Kara interviewed for and accepted a top marketing job on the same day!



The early days of big data and how to organise it.



Kara’s view on the role of technology and AI in media planning and buying.



Possible ethical and creative issues that AI presents.



The dynamics of the agency/client relationship, and how that has changed.



Made for advertising sites, the definition, the value and the role of data in identifying valuable media.



Listen to Kara talk about why "the future is gonna be less about training engineers and more about asking smart questions"





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The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms

Email hello@sixsells.co.uk for more information.

www.sixsells.co.uk

In episode #78 of The Six Sells Podcast, Mike Nicholson met with Jon Waite, Global Managing Director at Havas Media.



The conversation was a wide ranging and touched upon attention metrics, meaningful media, media and creative teams working together, retail media, and even had a tip for media sellers.



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www.sixsells.co.uk

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Six Sells is a global B2B communications agency based in London that serves B2B organisations in many industries, with a particular focus on media, advertising, adtech, and martech.We help you reach your audiences by creating words, pictures, and videos that enable your people to tell stories, which lead towards the value that your company offers.

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Joy Dean, Head of Addressable Attention, UK, Tobii ATTEX.



Mike has spoken to most of the attention vendors in the industry over the years, yet Tobii are possibly the largest vendor that you have never heard of?



Joy and Mike discus the attention landscape, and Tobii's belief that always on, passively collected, locally sourced ground truth data is essential to ensure that your measurement models are based on the real world.



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Six Sells is a B2B communications agency.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms

Email hello@sixsells.co.uk for more information.

www.sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Nick Ashley from the Tesco Media & Insights Platform about Retail Media:



- What is it and how should it be defined?

- Is it an opportunity or a threat to the open web?

- Tesco Clubcard data and how to activate it

- Omnichannel advertising 'from sofa to store'

- Examples and case studies



* * * * * *



Six Sells is a B2B communications agency.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms

Email hello@sixsells.co.uk for more information.

www.sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Tom Sweeney, VP of Influencer, at Brainlabs.

At Six Sells we have long understood that people pay a lot more attention to the personable content of people than they do to corporate content published by brands.

It's no wonder then that influencer marketing has evolved in a significant way. It used to be thought of by marketers as a brand or PR play, but is now delivering tangible business results at every stage of the funnel.

This fascinating conversation covered many topics which include:

‣ What is influencer marketing

‣ B2B influencer marketing

‣ Brands adopting home grown influencers

‣ How organic + paid is ‘a no brainer’

‣ Influencer + SEO is a game changer

Tom offers some really fascinating insights into how influencer marketing is performing best today, and how it will perform even better in the future.

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Six Sells is a B2B communications agency for senior executives.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people.

Email hello@sixsells.co.uk for more information.

In this episode, Mike Nicholson talked to Dan Gee, Global Lead, Advertising, at WeTransfer.



The podcast covers the importance of creativity in digital advertising, and how bringing media and creative people closer together is rarely a bad idea - a challenge that WeTransfer addresses with an internal creative studio who work with advertisers to optimise their campaigns for the platform's unique format, ensuring high impact, and effective messaging.



Mike and Dan also delved into attention metrics, and the shift from traditional viewability metrics to attention metrics in digital advertising.



The attention metrics conversation also covered the environmental impact of billions of ad impressions, with zero attention, in the digital advertising space.



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#advertising #attentioneconomy #marketing #creativity