The Lord of the Rigs FreightPath

The week on the Lord of the Rigs Blythe Brumleve - marketing and logistics expert - on why demand gen and content marketing matters in Transportation, the common pitfalls companies often make and how you can avoid them.

Specifically, we talk about basic content marketing strategies for transportation, common mistakes like adopting gated content strategies, and how you can learn to be more innovative and creative in your marketing for your transportation company.

The third episode in a two-part series on women in transportation, this week Julia Dyke has a conversation with Ellen Voie - President/CEO of Women in Trucking Association - about the significance of women in transportation, her corporate journey in a largely male industry, and how others can support and encourage female truck drivers and transportation specialists.

Specifically, we'll discuss how to get your voice heard and how to promote a positive image of the trucking industry by telling stories of real women who enjoy trucking. Plus the factors that discourage women from entering into the trucking industry and the simple procedures that we can take today to create an equitable, level playing field for women in trucking.

This week on the Lord of the Rigs Drew Pearson from Crossdock Systems joins Terry to discuss proven sales strategies to close freight accounts. Also joined by Lucas, formally a truck driver at Crossdock Systems and owner-operator of his own trucking company to give an insider driver perspective. Explore why over-promising by under-promising and over-delivering is the #1 mistake of freight agents and brokers of today. 

Specifically, we talk about how understanding the customers' needs are a precursor to the perfect freight solution, as well as how to establish trust with your clients from the very start, and how to vet drivers and customers. Plus industry best practices for excess orders and how to recognize, avoid and deal with them as a truck driver and sales consultant to maximize profits. 

This week on the Lord of the Rigs Tim Dooner from FreightWaves joins Terry to discuss the importance of content marketing in the supply chain and transportation industry. You might think content marketing is all white papers and websites, but the rise of modern media has driven podcasting to become an explosive new marketing medium. From spreading brand awareness to creating a community of potential like-minded prospects, all while cutting down costs.

Specifically, we talk about how to use podcasting as your Trojan horse to sell at the C-suite level, as well as scaling practices to generate indirect profits in the long run. Plus how to overcome the challenges of establishing a legitimate podcasting career by capitalizing on mainstream and segmented media channels to ultimately create organic growth, and engage your audience. 

Shelley Uvanile-Hesch is a CEO for a non-profit organization designed to bridge barriers, empower women and provide a positive platform for education, mentorship, networking and development within the trucking and transportation industry. As a professional driver with over 15 years of experience, she shares her lifestyle and career path as a truck driver in a male-dominated industry. Plus the factors that drove her to establish WTFC and what they are doing today to advance and propel women forward in the industry.

The second episode in a two-part series on women in transportation, this week Julia Dyke talks with Shelley Uvanile-Hesch - CEO of Women’s Trucking Federation of Canada and professional truck driver at Sharp Transportation - about the importance of removing and overcoming gender barriers in the transportation industry, her aspirations for the association and what driver appreciation is all about.

The first episode in a two part series on women in transportation, this week Julia Dyke has a conversation with Jacquelene Brotherton - chair of Transport Women Australia and Transportation Manager at Lineage Logistics - about the importance of women in transportation, her journey in a largely male industry, and how others can follow her path.