Presentation Thinking GhostRanch Communications

Julie Terberg, Presentation Design expert and the woman who co-wrote THE book on PowerPoint templates (among others), joins the pod!

With a background in industrial design and graphics, Julie designed slides pre-PowerPoint on physical slides before becoming an expert in the software.

Terberg has developed several online courses, published books on developing PowerPoint templates. appeared at the conference circuit regularly and also holds status as a Microsoft MVP. 

Julie has taken on creative challenges throughout her presentation work such as her “Makeover Maven” series and designing a Slide-A-Day.

Julie’s work around visual design and presenting has changed the game. Let’s hear her story. 

This is an episode for: Presentation nerds, design experts and fans of Julie.

What's in the Spice Cabinet??

Find more of Julie’s work on her site, Design to Present.

She’s got a new whitepaper on choosing fonts for PowerPoint coming out soon!


Keep an eye on her site + LinkedIn 



Favorite presenters? 


Temple Grandin


Nigel Holmes


Guy Kawasaki


Nancy Duarte



Does Guy Kawasaki’s 10/20/30 PowerPoint Rule still stand?


“No. [What's what's updated about it?] Like I was saying earlier, well, every presentation is different. And you need to present based on your topic, your content, and your audience. And so less is more. Don't follow any guidance for numbers of words. 



Who should attend the Presentation Summit? (an in-person and online conference for presentation people!)


“If you’re involved in the presentation space in any way, it’s a great conference. And you’re gonna meet all these people—you have no idea how many people kinda work in this niche industry.”



Julie’s walkout song?


Hell N Back - Bakar




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Paul Graham’s blog post, “Do things that don’t scale”, has largely been heralded as the best advice given for startups—maybe ever? But what can we takeaway from it as presenters? 

As the founder of renowned accelerator Y Combinator, people trust Paul and are still talking about this post over ten years later. (A big deal for today’s Age of Information). 

Mikey and Molly dive into the many conversations around doing things that don’t scale, what that means, and how presentation people might be able to implement it into their day-to-day as well. This is an episode for: Presenters, founders, anyone running their own business and startup enthusiasts.



What's in the Spice Cabinet??

Catch up on Paul’s famous blog post “Do things that don’t scale” here


Learn more about Paul Graham


Learn more about Y Combinator



We love all these conversations about it


(Podcast) Tropical MBA’s “#749 Do things that don’t scale”


(Video) This YouTube video from Academy of Project Management


(Podcast) Startups for the Rest of Us Episode #687



Need custom illustration


Our very own NoNo Flores that does our podcast episode artwork is amazingly talented



Paul’s walkout song (according to Molly and Mikey)


Zero to Hero - Hercules


Go Your Own Way - Fleetwood Mac



All brought to you by GhostRanch Communications. Send us an email!


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Guy Kawasaki is an amazing marketer, creator and thinker. (If you don’t follow him already, do it here!) 

His 2005 blog post, The 10/20/30 Rule of PowerPoint, provided advice for startups on how to pitch to VCs—but it blew up because it resonated with presenters of all kinds. 

As presentation enthusiasts, it’s about time we checked it out and see what still holds up. 

This is a shorter, “micro” episode where Molly goes through Guy’s advice and examines how the 10/20/30 PowerPoint rule is still useful today.This is an episode for: People that have to pitch, VCs & anyone that creates PowerPoint presentations.


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If you couldn’t already tell from some of our Shark Tank episodes, we love the startup and Venture Capital world. 

There’s truly no passion that matches that of a founder on a mission. 

Alicia Syrett—a VC herself, author and business leader—knows this and wants YOUR passion to come to fruition. Her short n sweet TED talk at TEDx Fulton Street from 2018 is a perfect guide with simple Do’s and Don’ts to get a ‘yes’ at your next pitch.

With a clean presentation style and confident stage presence, Alicia guides us through the top 5 reasons investors say ‘no’—and how to avoid them. 

This is an episode for: Founders, people that pitch & anyone that is a fan of the startup world.



What's in the Spice Cabinet??

WATCH Alicia’s TED Talk for yourself


Why VCs and Angel Investors say no to entrepreneurs



Check out more from Alicia Syrett:


Read her book, MentHER: Guide for Women Entrepreneurs


She’s the CEO of Pantegrion Capital, a pre-seed and early stage startup investment firm  


Alicia is a regular on CNBC’s “Power Pitch” and MSNBC’s “Your Business” power pitch segment 



Mikey and Molly’s take on Alicia’s Walkout song?


Don’t Stop Me Now - Queen


Nobody But Me - Isley Brothers




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What we’ll hear about:


How Tamara’s MA and start in publishing set her up to be a standout storyteller and award-winning Product Marketing leader.
Tamara’s emphasis on career intentionality and personal positioning.
“Write your purpose in pen, but your path in pencil.”
The ‘good time’ journal: Notice the activities that give you energy. 
Tamara’s path to speaking, including mentorship along the way from Oli Gardner who has a new company, Outline! 
First mistake most people make is to introduce themselves again. Don't do that! Come out on stage, start with a strong statement or question!
Does she use notes? Nope! “I just practice until I feel I can give the talk.” The day of, it’s all about amping yourself up.
Tamara’s process for building a new keynote.



Tamara’s reads:


Fourth Wing — Tamara’s fiction obsession. “my dragon book”— a masterclass in storytelling 


April Dunford’s positioning book Obviously Awesome 


Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen



Check out PMM camp!


A community built for (and by) product marketing leaders. Join the newsletter for camper connections!



Must eats in Vancouver:


Savio Volpe


Nightingale



Walkout song: 


Walking on Sunshine - Katrina and the Waves



Tamara’s closing quote:


“As much time and effort as you put into thinking about your company and your product and how you’ll position and sell that, I would say, try to put an equal amount into thinking of yourself as the product, and I think you’ll be pretty surprised by the outcome of that.”




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We know that presentations are used across all kinds of industries but did you know they’re important in the medical world as well??

General surgery resident physician TJ Schaid joins the ‘cast to discuss his experience presenting research at various conferences around the world throughout his residency. Turns out, these medical presentations can play a big part of any surgeon’s journey!

From presenting dense data within a handful of slides (or clicks) to challenging existing practices, TJ offers so much insight in how to present to a niche group of experts—as an expert himself, of course.   

This is an episode for: presentation designers, aspiring speakers and startups in the science and medical field.



What's in the Spice Cabinet??

Fave movie??


Good Will Hunting—how do you like them apples?



TJ’s operating Pandora station? 


ODESZA radio



Walkout song??


Ozzy Osbourne’s Crazy Train



Any advice to fellow and future presenters?


One thing I didn't mention that was really helpful for me during during my talks is to frequently reorient the audience when you're presenting pretty dense stuff. So when you throw up a slide, and you've got a bunch of data on a slide, yeah, they might understand the graph, they might understand the data. But the WHY it matters if you can, throughout the presentation, just a statement here and there, after these data. And multiple times, maybe four or five times, you say, “Okay, and now remember, we talked about this problem, you know, in the background earlier on, this is why this matters.” Keeping them reoriented, even these people that see data and numbers and science and experiments and know medicine, helping reorient them to the point of the data throughout the presentation, not just waiting to the conclusion, I find very helpful.




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