Alt Marketing School

Fab Giovanetti

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MARKETING
UPDATED BIWEEKLY

Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

1D AGO

EP 226 - What We'd Do if We Had to Start Over in Marketing

In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out. They also dig into what's really going on with social media right now - especially all the changes with Instagram and TikTok - and how marketers can stay on top of their game without losing sight of what matters. ABOUT OUR CO-HOST 💛 Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social TikTo...

39 min
MAR 10

EP 225 - Unlocking the Power of Values in Marketing

Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies. They discuss the challenges of articulating and applying values, the importance of creativity and curiosity, and the need for incremental changes in aligning business practices with core...

31 min
MAR 3

EP 224 - Crafting Email Campaigns That Get Opened

From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world. ABOUT OUR CO-HOST Alex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in...

53 min
FEB 24

EP 223 - Beyond Content Pillars: The Attract, Warm, Convert Strategy

*NEW* Value-Driven marketing course now inside our all-access pass: click here Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective. With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pillars and funnels. Discover how to make your content truly impactful by focusing on attract, warm, ...

35 min
FEB 17

EP 222 - Spilling the Beans about Meta’s Marketing Summit

Join Fab and Becca as they break down the key takeaways from a recent Meta marketing summit. They chat about how AI is shaking things up in marketing, smart ways to reach your audience, and why everyone's hooked on Reels these days. Plus, they tackle the real challenges marketers face in today's fast-paced digital world and share Meta's latest insights on what makes ads work, helping you build clearer, more flexible marketing strategies. ABOUT OUR CO-HOST Becca Holloway is an award-winning so...

44 min
FEB 10

EP 221 - Building Sustainable Growth in Your Marketing Business

Fab teams up with the brilliant Shannon Matson from Social Bungalow to crack the code on scaling, systems, and delegation. Whether you're an entrepreneur, freelancer, or consultant-in-the-making, this one’s packed with game-changing insights on crafting your signature offer, pricing it right, and knowing exactly when to level up. Shannon—who went from corporate marketing pro to running a powerhouse strategy company—shares her secrets to building seamless systems that grow your business withou...

49 min
FEB 3

EP 220 - Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken

In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters—drops some serious wisdom on balancing data with gut instinct, building a killer support network, and making your words actually feel something. He also spills his go-to tools for staying sane as a freelancer and shares why he named his inner critic “Alan” (spoiler: it’s hilarious and helpful). Whethe...

42 min
JAN 27

EP 219 - Is it Possible to Pivot? How to Change Platforms and/or Niches

Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how? ABOUT OUR CO-HOST Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and L...

29 min

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Creator

Fab Giovanetti
Years Active

2020 - 2025
Episodes

273
Rating

Explicit
Copyright

© 2025 Alt Marketing School
Show Website

Alt Marketing School