Adviser 3.0: The Podcast Abraham Okusanya

In this episode, James Dent, founder of The Family Elephant, delves into the complexities of cascading wealth across generations and the crucial role of effective communication in family planning. He discusses the consequences of poor planning, such as family disputes and inadequate wealth protection, and introduces The Family Elephant proposition, which merges financial planning and legal expertise to tackle these challenges. Dent explains the plug-and-play approach for financial planners to refer clients seamlessly, emphasising transparent pricing and a client-focused experience. Key topics include strategic estate planning, the use of trusts, the concept of parallel wealth for tax-efficient transfers, and the essential role of financial planners in providing ongoing support.



This episode is packed with insights on protecting and passing on wealth effectively, making it a must-listen for anyone interested in safeguarding their family's financial future.

Find out more about the episode on our website.

Caroline Hawkesley, UK Managing Director of Progeny, discusses her journey in financial services and the growth of Progeny as an independent financial planning firm. She highlights the importance of defining the financial planning profession and the need to attract the next generation of advisers. Caroline also explains Progeny's
acquisition strategy and how they integrate acquired businesses while preserving their unique qualities. She emphasises the company's focus on client-centric services and the goal of making a positive difference in the industry. Additionally, Caroline discusses the Progeny Academy and their efforts to develop well-rounded advisers.

Simon Rogerson, Founder and CEO of the Octopus Group, shares the story of how he founded Octopus and the challenges they faced in the early days. He emphasises the importance of trust and simplicity in the financial services industry and how Octopus aims to build businesses that prioritise customer happiness. Rogerson also discusses the success of Octopus Energy and their disruptive force in the energy market. He explains the thinking behind Circle, Octopus' platform market venture, and their long-term commitment to building special businesses. Rogerson concludes by discussing Octopus' decision to remain a private company and their focus on creating value over the long term. Simon Rogerson discusses the possibility of Octopus Energy becoming a public company and his personal motivations for running the business.

Platforms 1.0 and 2.0 were not fit for purpose, but platform 3.0 is a true revolution. It prioritises the adviser-client relationship and allows for a fully digital proposition. The data fragmentation and lack of API integration in platform 2.0 led to a dysfunctional ecosystem. Platform 3.0 aims to align with advisers and their clients, moving control of the market closer to the customer. The commercial alignment of cost and the availability of real-time data are crucial for a successful platform. API-first companies like Stripe have set a new standard for seamless integration and instant data availability. In this conversation, Abraham and David discuss the differences between API-first and API-facade approaches in platform development. They explore the challenges of migrating from legacy systems to new technology and the impact it has on businesses. They also discuss the importance of creating a seamless integration of critical advice tools for financial advisers and the role of platforms in the distribution of financial services. They highlight the need for long-term commitment and resources to build and sustain a platform. Overall, they express excitement about the partnership between Timeline and Seccl and the potential for transformation in the financial advice industry.

In this episode, Abraham interviews Amyr Rocha Lima, the managing director of Strategic Wealth Partners.


They discuss the journey of young financial planners and the challenges they face in the industry. They also explore the trend of frustrated succession plans and the reasons behind their failure. Amyr shares his own experience of
starting his own financial planning firm and the vision behind Strategic Wealth Partners. The conversation highlights the importance of creating a firm where
both clients and employees can be proud to be a part of.

Find out more about the episode here.

Dennis Hall and Sarah Steele share their career journeys and the evolution of Yellowtail Financial Planning. Dennis started in direct sales and eventually transitioned to fee-based financial planning. Sarah joined Yellowtail after struggling to find part-time work in the industry. Together, they have transformed the business and focused on client-centric financial planning. They discuss the challenges of transitioning to a fee-based model and the importance of community and collaboration in the industry. They also highlight the impact of COVID-19 on remote client meetings and the need for adaptability in the changing landscape of financial advice. In this conversation, Dennis Hall and Sarah Steele discuss the future of Yellowtail Financial Planning and the challenges they face as they transition to the next generation of practitioners and managers. They emphasise the importance of organic growth, maintaining a mall and defined number of clients, and providing exceptional service. They also discuss the need for an economic model that allows the next generation to take over the business while preserving the legacy and value that has been built. They express their commitment to never selling the business to a consolidator and their desire to continue making a positive impact in the industry.