B2B Go-To-Market Leaders

Vijay Damojipurapu
  • 5.0 (10)
  • ENTREPRENEURSHIP
  • UPDATED MONTHLY
B2B Go-To-Market Leaders

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

  1. Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder

    DEC 19

    Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth.They explore how trust-building conversations and validating problem statements with potential buyers can lead to co-creating impactful solutions.Listeners will gain practical knowledge on building trust by addressing key problems, validating ...

    52 min
  2. Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan

    NOV 27

    Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to building and marketing products. This blog post delves into the key themes and insights from the episode, offering actionable advice for entrepreneur...

    50 min
  3. The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)

    OCT 30

    The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)

    Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong, a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, and offers valuable insights into the intricacies of go-to-market (GTM) strategies. This blog post will break down the key themes and actionable advi...

    46 min
  4. Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard

    OCT 1

    Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard

    Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer’s needs rather than the product. This customer-centric approach is crucial for developing effective marketing strategies that reso...

    50 min
  5. The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley

    SEP 6

    The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared her career journey and deep insights into customer experience and success within the SaaS industry.From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initiative-driven approach and dedication to understanding customer needs. She emphasized the critical role of the first 90 days in customer engagement, t...

    47 min
  6. Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield

    AUG 30

    Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps between these departments and ensuring that products meet market demands. Andrew also shares insights from his career journey and the challenges C...

    47 min
  7. Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage

    AUG 1

    Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silos within marketing teams. He explains how he structures his marketing organization at Clari to foster collaboration and shared goals.The episode pr...

    51 min
  8. Product Hunt Launch Secrets: A conversation with Leo Bosuener

    JUL 18

    Product Hunt Launch Secrets: A conversation with Leo Bosuener

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a successful go-to-market strategy. Leo discusses the iterative nature of go-to-market efforts, the role of clear messaging and case studies, and the...

    42 min
See All (80)

5
out of 5
10 Ratings

About

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

Information

  • Creator
    Vijay Damojipurapu
  • Years Active
    2021 - 2024
  • Episodes
    80
  • Rating
    Explicit
  • Copyright
    © 2024 B2B Go-To-Market Leaders
  • Show Website
    B2B Go-To-Market Leaders

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