It's Not Rocket Science! Five Questions Over Coffee The Complete Approach

Who is Karen?
Karen Green is a marketing expert who has a passion for helping people sell their ideas, products, and services. She firmly believes in the principles of virology theory and how they can be applied to any sales situation, whether it's an investor pitch, business presentation, or job interview. With a focus on niche marketing, Karen helps her clients achieve their goals and reach their target audience. Her expertise extends to a wide range of industries, making her a valuable asset to anyone looking to sell more effectively.
Key Takeaways
00:00 Broad sales principles apply to various situations.
04:54 Tailoring sales approach to individual buyer preferences.
09:29 In 30 seconds, tailoring emails makes difference.
11:57 Logic and biology in business development book.
14:47 Book by former FBI negotiator with storytelling.
Valuable Free Resource or Action
Copy of Karen’s book by dropping her an email at karen@buyerology.co.uk

A video version of this podcast is also at
https://youtube.com/live/
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletter
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
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Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
buying mindset, sales director, buyer's mindset, pricing, corporate buyers, facts and figures, virology model, human interaction, selling, personality profiling, AI, communication, prospecting, negotiation, case studies, coaching, selling toothpaste, retail, sales growth, buyer's profile, business development, webinar, Jeff Walker, B2B sales strategies, human approach, Harvard Business Review, decision making, influencing, marketing, entrepreneurship
SPEAKERS
Karen Green, Stuart Webb
Stuart Webb [00:00:21]:
Hi, and welcome back to It's Not Rocket Science, 5 questions over coffee. This is a great opportunity for me to sit and chat, with somebody I'm really looking forward to a discussion with. And I do have a cup of coffee, so therefore, good opportunity for me to sit back, let her do the talking, and I'll do the coffee drinking. And today, I'm talking to Karen Green who was a buyer, with with Tesco. Five I got that right, Karen? Yes.
Stuart Webb [00:00:53]:
And then you moved into, the, the supply side where you were a sales director, and now you are an expert consultant and speaker helping us all understand the buyer's mindset and how to go about doing things like, well, pricing and buying and things like that. So, Karen, I'm really looking forward to the conversation. Welcome to it's not rocket science, 5 questions over coffee.
Karen Green [00:01:17]:
Thank you for having me. I'm looking forward to it.
Stuart Webb [00:01:20]:
Terrific. Webb, okay. I guess the first thing we have to sort of dive into is is who is what is who is the person you're trying to help? What is it that we're all misunderstanding about buying that you're trying to
Karen Green [00:01:31]:
help

Who is Tracy?
Tracy Borreson has a background in corporate marketing but found that the industry lacked authenticity. Determined to change that, she left the corporate world and started TLB Coaching, a business centered around having real conversations and helping companies find their unique DNA. Tracy believes that the standard approach of giving easy instructions and expecting success doesn't work, and instead focuses on helping people figure out what they would do in any given situation. Whether it's through in-person networking events or marketing advisory services, Tracy's mission is to bring authenticity back to the marketing industry.
Key Takeaways
00:00 Marketing professional seeks authenticity and unique approach.
06:49 Choosing convenience over joy can diminish experiences.
10:30 "Need for communication and understanding client problems."
13:16 Target niche markets efficiently to save money.
16:41 Personal brand campfire: audio meditation experience.
18:23 Book recommendation: "The One Thing" - Focus
22:37 Trade show success is about creating experience.
26:46 Embrace failure, learn, nobody died, keep going.
29:15 Failure is necessary for learning and growth.
Valuable Free Resource or Action
https://www.linkedin.com/in/brandsthatspeak/

A video version of this podcast is also at
https://youtube.com/live/nO8zKIPa2-E?feature=share
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletter
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
————————————————————————————————————————————-
Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
Personal branding, Authenticity, Marketing strategies, Customer engagement, Business development, Digital space, Authentic insights, Customer needs, Education-based marketing, Targeted approach, Sustainable marketing, Meaningful relationships, Sales, Customer experience, DNA and actions, Authentic marketing, TLB coaching, Sales strategies, Meaningful activities, Personal brand campfire, Authentic expression, The One Thing, The Art of Gathering, Human connection, Community building, Productive day, Mentor advice, Asking the right questions, Business growth, Mistakes in marketing
SPEAKERS
Tracy Borreson, Stuart Webb
Stuart Webb [00:00:20]:
Hi, and welcome back to It's Not Rocket Science, 5 questions over coffee. I'm here at the moment. I've actually just finished my drink, but I should be getting another one very soon. I'm here with Tracy, who is obviously well caffeined up. Hi, Tracy. Really good to see you. Tracy is a, is is is really into the authenticity, particularly in the digital space, and, runs, TLB coaching, which I'm sure we'll get to, in the in the future. And she's really, all about trying to make your, your, brand, your your personal brand to become the leading way in which you engage with others.
Stuart Webb [00:01:01]:
So, Tracy, welcome to It's Not Rocket Science 5 questions, have a coffee. Looking forward to this conver

Who is Ben?
Ben Dickie is the co-founder of Hivemind, a platform designed to provide flexible and dynamic access to expertise for executives and business leaders within enterprise organizations. With a focus on transformation and innovation, Hivemind connects these leaders with specialists in a meaningful way. Ben's vision for the platform is to enable executives to access the right consulting support at the right time, ultimately moving their businesses forward. Hivemind also serves as a networking environment for independent experts who have left industry to set up their own consulting businesses or work as independent contractors. Ben's goal is to create a space where these individuals can share and learn from one another, ultimately driving success for all involved.
Key Takeaways
00:00 Hivemind provides flexible consulting support for execs.
04:23 Clients are unique, need change management investment.
10:55 Hivemind offers diverse expertise and adaptable methods.
14:13 Helping organizations create their vision for success.
Valuable Free Resource or Action
https://assess.hivemindconsulting.com/transform1

A video version of this podcast is also at
https://youtube.com/live/H0p3Ex3SDaw?feature=share
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletter
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
————————————————————————————————————————————-
Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
business technology consultants, positive sustainable change, Hivemind Consulting Network, enterprise organizations, transformation specialist, innovation specialist, medium and large sized enterprises, independent expert, shared values, independent contractor, change management, investment in change management, transformation readiness, transformation programs, fractional role, communities of excellence, transformation and change, small independent consultants, traditional consultancies, shared learning, networks, expertise, transformation and change community, transformation and change framework, transformation and change literature, small groups working together, Be More Pirate book, pirate culture, future vision, FTSE 100 businesses
SPEAKERS
Ben Dickie, Stuart Webb
Stuart Webb [00:00:22]:
Hi, and welcome back to It's Not Rocket Science 5 questions over coffee. My coffee is here. It's nearly gone actually because it's, it's been it's been a lot to do this morning. I'm really grateful that we've got time from Ben Dickey This morning to talk to us. Ben is the chief revenue officer and cofounder of the Hind Hivemind Consulting Network, A global network of really business, technology consultants driven by a lot of shared values and a desire to make a Positive sustainable change in in business today. So, Ben, really grateful for you making a few minutes, for us today. Thank you for your contribution to It's Not Rocket Science. Five questions over coffee.
Ben Dickie [00:01:04]

Who is Sneha?
Sneha Mandala started her career with high hopes and determination to succeed. She joined her first job with a mindset to give her all and perform at her best, aiming to see where it would take her in her career. However, as time passed, her enthusiasm and engagement dwindled, reflecting a common struggle many employees face. Sneha's story serves as a reminder of the importance of maintaining passion and drive in the workplace to avoid the negative impact on businesses.
Key Takeaways
00:00 Businesses struggle with workforce productivity and engagement.
06:19 Seek joy and flow at work, succeed.
10:28 We spend 100000 hours at work lifetime.
11:44 Praise for Sneha and invitation to join mailing list.
Valuable Free Resource or Action
https://www.linkedin.com/in/snehamandala/

A video version of this podcast is also at
https://youtube.com/live/xVziTz9lpB0
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletter
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
————————————————————————————————————————————-
Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
Sneha Mandala, TEDx keynote speaker, coach, adviser, employee engagement, work culture, flow state, suboptimally, CEOs, workforce productivity, engagement levels, HR department, Band Aid fixes, happiness, satisfaction, engagement surveys, flow state, Mihaly Csikszentmihalyi, Steven Kotler, peak performance, corporate setting, 5th question, work culture, work enjoyment, effortless work, mailing list, podcast, work culture transformation.
SPEAKERS
Sneha Mandala, Stuart Webb
Stuart Webb [00:00:22]:
Hi, and welcome back to It's Not Rocket Science five questions over coffee. I haven't actually got in front of me. This is a lemon tea. Sneha, I believe you've got something in front of you at the moment. So, Sneha, welcome to It's Not Rocket Science. Five questions over coffee.
Sneha Mandala [00:00:38]:
Thank you so much for the opportunity.
Stuart Webb [00:00:40]:
Sneha is a TEDx keynote speaker. She is A, coach and adviser on, employee engagement, work culture, and she, works with people to get them into a great flow state as part of their work. So, Sneha, welcome to the podcast. We're looking forward to hearing what you've got to say.
Sneha Mandala [00:01:01]:
Thank you so much, Stuart. I'm sure this is gonna be a fun conversation.
Stuart Webb [00:01:06]:
So so I I mentioned then the sort of The the sort of problems that people have getting into a sort of their state at work. What are the issues that you see with people when they are working, Suboptimally, and CEOs find that they don't have, optimal engagement from their from their people.
Sneha Mandala [00:01:25]:
Thank you. So think about this particular employee. Okay? Imagine an employee who who has just gotten started in their career. Now they're not signing up for that 1st job of the career thinking that they are doomed to fail. Right? They are thinking, I wo

Who is Edmund?
Edmund Bradford is a successful entrepreneur known for his expertise in online gaming and business consulting. With a degree from Warwick Business School, he has built a global client base, including prestigious universities and large corporations like Airbus. His work extends far beyond traditional business schools, as he conducts Middle East chat sessions and collaborates with diverse clients all over the world. Edmund's innovative approach and ability to work with complex international organizations have earned him a reputation as a highly sought-after consultant in the gaming and business industry.
Key Takeaways
00:00 Business schools and corporations face similar challenges.
05:28 Company teaches engineers profit through transformative game.
07:29 Deliberate practice crucial for learning; failure essential.
10:36 Misuse of strategy in business can mislead.
16:11 Debate on organization's values and stakeholder returns.
18:56 Ask about sustainability cup, involvement, and organizations.
21:30 Encouraging message about sustainability and business growth.
23:44 Announcing guest and expressing gratitude for event.
Valuable Free Resource or Action
www.market2Win.academy

A video version of this podcast is also at
https://youtube.com
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletter
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
————————————————————————————————————————————-
Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
sustainability, marketing, strategies, business schools, corporations, simulation games, university, competition, change management, leadership, consulting, SWOT analysis, deliberate practice, strategic planning, sustainable business, sustainability World Cup, education, training, workshops, postmortem analysis, leading change, force for good, innovation, adaptation, strategy execution, marketing plan, academic, corporate clients, economic strategy, profit generation, business sustainability
SPEAKERS
Edmund Bradford, Stuart Webb
Stuart Webb [00:00:21]:
Hi, and welcome back to It's Not Rocket Science 5 questions over coffee, which is what I have In front of me here, I hope my Edmund has got something similar. It's Edmund, well done. I'm delighted today to be joined by Edmund Bradford. Edmund is, a hugely experienced founder, owner, and managing director of Market two Win, which produces sales and marketing and sustainability games for university business schools and corporations. It's gonna be a fascinating conversation. Not only that, he's the author of Marketing Navigation, How to Keep Your Marketing Plan on Course To implementation success, which I think is gonna be brilliant. I'll put links to that in the show notes. He's a guest speaker at many universities, Teaching associate at Warwick University, great university in England, and a judge at the International Business Awards.
Stuart Webb [00:01:13]:
And I know he's gonna m

Who is Alfred?
Alfred Poor is a leading expert on the future of work and the impact of technology on business meetings. He is known for his research and insights on the increasing prevalence of online meetings, citing a report by the Gartner Group that predicted 75% of all business meetings would be held online. He emphasizes the convenience and accessibility of video meetings, particularly in the context of the pandemic. Alfred is dedicated to helping businesses adapt to these changes and thrive in the new work landscape.
Key Takeaways
00:00 Alfred Poor, health tech expert, discusses presentation capabilities.
04:16 Optimize camera angle and eye contact.
10:09 Project evolved to 75% solution for presentations.
12:00 Supporting new tech founders in pitching online.
14:35 Excited to be part of wonderful interviews.
Valuable Free Resource or Action
alfredpoor.com/video-meeting-blueprint

A video version of this podcast is also at
https://youtube.com/live/Np8ys9oIiRg?feature=share
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletter
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
————————————————————————————————————————————-
Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
Alfred Poor, Health tech expert, Keynote speaker, 75% solution, Video meeting world, Technology, Presentation capabilities, Gartner Group, Online business meetings, Pandemic, Video meetings, Impressions, CEO, Executives, Zoom calls, Communication, Body language, Camera angle, Engaging, Intentional, Virtual events, Speaker skills, Presentations, Virtual presentations, Incremental improvements, Chief Technology Officers, Founders, Funding sources, Technology sectors, Startups, Passion.
SPEAKERS
Alfred Poor, Stuart Webb
Stuart Webb [00:00:22]:
Hi, and welcome back to It's Not Rocket Science, Five questions over coffee. I'm delighted to have a returning guest this afternoon, Alfred Port. Alfred is a health tech expert, a keynote speaker. He has So many talents. It's gonna be impossible to list them all today. So what we're gonna do is we're just going to allow him to explain His, his his his HealthBeat and his some his 75% solution, which is the solution he has got for those people who are currently Having to adapt to the video meeting world and how you can make best use of your technology to prove your presentation capabilities. So, Alfred, welcome back to It's Not Rocket Science five Questions Over Coffee.
Alfred Poor [00:01:07]:
Cheers to you. I'm so glad to be back.
Stuart Webb [00:01:11]:
I've got a I've got water in front of me at the moment because I probably have There's water
Alfred Poor [00:01:16]:
in here, but you can't tell.
Stuart Webb [00:01:19]:
Excellent. Alfred, I mean, you you I I introduced you there with the the 75 solution. Who who is the the solution aimed at? Who are you trying to help with this solution?
Alfred Poor [00:01:29]:
So the the the the key to that quest answer to th