7 episodes

A podcast about strategic communication and journalism. It is produced as part of the coursework for MC 782 Strategic Communications Management, a media course at Kansas State University that is taught by Jacob Groshek, Ph.D.

Strat Comm Conversations Strat Comm Conversations with Todd Vogts

    • News

A podcast about strategic communication and journalism. It is produced as part of the coursework for MC 782 Strategic Communications Management, a media course at Kansas State University that is taught by Jacob Groshek, Ph.D.

    Strat Comm Conversations — An End-of-Semester Course Reflection

    Strat Comm Conversations — An End-of-Semester Course Reflection

    ​​In a special end-of-semester episode, Todd Vogts reflects on the strategic communications management course he has been taking and that inspired this podcast. He approaches this reflection in several parts. First, he briefly discusses the reading materials presented. Then, he talks about the assignments that were completed. Next, he discusses the topic of strategic communication and what he's learned about the subject. Finally, he shares a few concluding thoughts and directions for the future of this podcast.

    • 15 min
    Strat Comm Conversations — Evolving Media, Branding and Thanksgiving

    Strat Comm Conversations — Evolving Media, Branding and Thanksgiving

    ​​In this episode, Todd Vogts discusses the evolving media and branding as outlined in “Principles of Strategic Communication” by Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka. This is talked about in relation to the Thanksgiving holiday.

    This episode of the podcast is a special Thanksgiving episode that was originally produced as a video podcast, or vodcast. A link to the video is included below in the show notes if you want to see it, but the audio of the production can be listened to in this podcast episode.

    Video Link: https://youtu.be/srAtcjL72M4

    • 33 min
    Strat Comm Conversations — Messaging Tactics in Strat Comm

    Strat Comm Conversations — Messaging Tactics in Strat Comm

    In this episode, Todd Vogts discusses the messaging tactics of strategic communication management as outlined in “Principles of Strategic Communication” by Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka. He also discusses a 2007 study by Erik Bucy and Maria Elizabeth Grabe published in the Journal of Communication that was titled “Taking Television Serious: A Sound and Image Bite Analysis of Presidential Campaign Coverage, 1992-2004.”

    • 16 min
    Strat Comm Conversations — Three Management Levels of Strat Comm

    Strat Comm Conversations — Three Management Levels of Strat Comm

    In this episode, Todd Vogts discusses the three levels of strategic communication management as outlined in “Principles of Strategic Communication” by Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka.

    • 23 min
    Strat Comm Conversations — Interview with Strat Comm Professional Micah Black

    Strat Comm Conversations — Interview with Strat Comm Professional Micah Black

    In this episode, Todd Vogts talks with Micah Black, a strategic communication professional, to learn more about what goes into the work he does. 

    • 56 min
    Strat Comm Conversations — Considering Emotional Intelligence

    Strat Comm Conversations — Considering Emotional Intelligence

    In this episode, Todd Vogts discusses the idea of emotional intelligence as covered in "Emotional Intelligence 2.0," a 2009 book by Bradberry and Greaves.

    • 32 min

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