6 episodes
Bridging the Gap with Charl Bassil The Absolut Company
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- Society & Culture
In “Bridging the Gap” Global VP of Marketing at The Absolut Company Charl Bassil challenges his own perspective and ideas through unconventional conversations with expert guests about cultural phenomenons, business opportunities and how to build bridges between different generations.
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#6 Magnus Liungman – Get Even, Or Get Out
In the sixth episode of Bridging the Gap, Charl Bassil, CMO at The Absolut Company, discusses with Magnus Liungman, CEO and Co-founder of NudgeLabs, about health issues in the working environment and how companies should reduce the stigma connected to burnout.
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#5 Soledad Piñero Misa – Creating Social Movements
For the fifth episode of Bridging the Gap, Charl Bassil, CMO at The Absolut Company, talks with Soledad Piñero Misa, founder and lead facilitator of Part of More, on the most significant diversity and inclusion issues society and businesses face.
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#4 Catarina Midby - Sustainable Fashion
Is Swedish fashion leading the way for a more sustainable world?
In conduction with Swedish Fashion Week of 2022, our CMO Charl Bassil had the pleasure of talking sustainability and the future of clothing industry with Catarina Midby, Secretary General at the Swedish Fashion Council.
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#3 Phenyo Mogamisi – Mining for Creativity
Charl Bassil, CMO Absolut, in a conversation with South African investor and entrepreneur Phenyo Mogamisi on the challenges of being an entrepreneur in SA today and how to work sustainable in the mining industry.
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#2 Pelle Sjoenell - The Future of Gaming
Charl Bassil, CMO Absolut, in a conversation with creative genius and CCO at gaming giant Activision Blizzard Pelle Sjoenell on how gaming is changing the way we see marketing today.
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#1 Timothy Collins - Meeting Generation Z
In the first episode, Charl sits down with Timothy Collins, founder of Creed Media and one of the world’s leading experts on TikTok and maketing towards Gen Z. Timothy shares his view on how Gen Z differs from previous generations and how companies today need to
adapt their marketing to catch and retain their attention. And also, the
importance of doing your ’dog years’ when starting a career.
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