On the SPOT Stephen Johnston Jr, Tony Winders

What do gaming and programmatic advertising have in common? Stephen Johnston is joined by publisher development and yield management expert, Matt Kaye. The two reflect on their common interest and expertise in video games and programmatic advertising to uncover insights publishers can apply to monetization in 2023. Can what we learned in years past from premium subscriptions, paywalls and freemium upsell models be applied to the modern web? The issues explored in this episode for the benefit of creating sustainable revenue for publishers in the post-cookie era include supply and demand, creating scarcity, finding the ideal unit-to-volume ratio, and fill rates.

In this episode, PubWise founder and CTO Stephen Johnston explores the world of data clean rooms, including the importance of privacy and what they mean for publishers of all sizes. Also answered are questions like: What is a data clean room? How can publishers gain the trust of consumers? What solutions are there for publishers to leverage their own first party data? Listen in as Stephen provides off the cuff insight in a thought-provoking conversational format.

Decarbonization is in the news more than ever, and for good reason. But are some trying to take measurement of the ad industry's carbon footprint a step too far for their own gain? In this episode, PubWise founder and CTO Stephen Johnston breaks down carbon emission measurement and the role of observability, AI and bid reduction strategies to solve this complex problem and expand the conversation among advertising technology professionals.

Digital advertising is moving toward a future in which ad delivery data will increasingly resemble information used by the shipping industry to track the delivery status of packages moving within its systems. In fact, the number of data points in programmatic ad tech far outweigh the volume of data in traditional shipping logistics, so it's important to utilize technology to avoid rabbit holes and manage the complexity that is inherent in this space.

In this week's episode, Stephen introduces Tony to his concept of Advertising Logistics and points out how many of the core aspects of an advertising transaction are being overlooked by the entire industry. PubWise plans to change that; they see gold in this overlooked data, and it goes a long way in raising the bar from satisfactory to optimal.

In times of change, be sure you don’t put all your identity eggs in one basket. In this podcast, we talk about the different solutions in the identity space and how publishers can make sure they are making the most of this opportunity. Testing options isn’t optional. In this podcast, CTO and Founder Stephen Johnston points his "tell it like it is" approach at identity and how to weather change.

In this week’s podcast, we put PubMatic's chief commercial officer Jeffrey Hirsch on the spot about issues related to creating a more open and robust marketplace for stakeholders across the programmatic ecosystem. Listen as he and PubWise CTO Stephen Johnston share timely insights about observability, supply and demand path optimization, data interchange standards and how to identify where value is being created and trust is being earned across the rapidly-evolving digital advertising supply chain.