On the SPOT

Stephen Johnston Jr, Tony Winders

5.0 (1)
TECHNOLOGY
UPDATED BIWEEKLY

You can't optimize what you can't see, so get ready to open your eyes to the latest advancements in programmatic advertising technology with PubWise founder and CTO Stephen Johnston and expert guests.

11/18/2022

Monetization in 2023 with Matt Kaye

What do gaming and programmatic advertising have in common? Stephen Johnston is joined by publisher development and yield management expert, Matt Kaye. The two reflect on their common interest and expertise in video games and programmatic advertising to uncover insights publishers can apply to monetization in 2023. Can what we learned in years past from premium subscriptions, paywalls and freemium upsell models be applied to the modern web? The issues explored in this episode for the benefit of creating sustainable revenue for publishers in the post-cookie era include supply and demand, creating scarcity, finding the ideal unit-to-volume ratio, and fill rates.

25 min
11/07/2022

Clean Rooms and Identity Graphs

In this episode, PubWise founder and CTO Stephen Johnston explores the world of data clean rooms, including the importance of privacy and what they mean for publishers of all sizes. Also answered are questions like: What is a data clean room? How can publishers gain the trust of consumers? What solutions are there for publishers to leverage their own first party data? Listen in as Stephen provides off the cuff insight in a thought-provoking conversational format.

17 min
10/19/2022

Decarbonization In The News

Decarbonization is in the news more than ever, and for good reason. But are some trying to take measurement of the ad industry's carbon footprint a step too far for their own gain? In this episode, PubWise founder and CTO Stephen Johnston breaks down carbon emission measurement and the role of observability, AI and bid reduction strategies to solve this complex problem and expand the conversation among advertising technology professionals.

14 min
09/28/2022

What the Heck is Advertising Logistics?

Digital advertising is moving toward a future in which ad delivery data will increasingly resemble information used by the shipping industry to track the delivery status of packages moving within its systems. In fact, the number of data points in programmatic ad tech far outweigh the volume of data in traditional shipping logistics, so it's important to utilize technology to avoid rabbit holes and manage the complexity that is inherent in this space. In this week's episode, Stephen introduces Tony to his concept of Advertising Logistics and points out how many of the core aspects of an advertising transaction are being overlooked by the entire industry. PubWise plans to change that; they see gold in this overlooked data, and it goes a long way in raising the bar from satisfactory to optimal.

14 min
08/11/2022

There Is No Silver Bullet for Identity

In times of change, be sure you don’t put all your identity eggs in one basket. In this podcast, we talk about the different solutions in the identity space and how publishers can make sure they are making the most of this opportunity. Testing options isn’t optional. In this podcast, CTO and Founder Stephen Johnston points his "tell it like it is" approach at identity and how to weather change.

23 min
08/03/2022

Power to the Publisher: Creating Value In The New Advertising Supply Chain

In this week’s podcast, we put PubMatic's chief commercial officer Jeffrey Hirsch on the spot about issues related to creating a more open and robust marketplace for stakeholders across the programmatic ecosystem. Listen as he and PubWise CTO Stephen Johnston share timely insights about observability, supply and demand path optimization, data interchange standards and how to identify where value is being created and trust is being earned across the rapidly-evolving digital advertising supply chain.

17 min
07/27/2022

Patent Granted! Now We Can Tell You All About It!

It was only 2018, when the USPTO issued U.S. patent number 10 million. That same year there were 285,095 utility patent applications filed in the US, and only 50% were granted. This was the year we filed an application with the USPTO, and we’re not only excited that we were granted a utility patent for our Smart Path Optimization Technology (SPOT), but we can also finally talk about it! In this podcast, CTO and Founder Stephen Johnston talks about what makes their patent unique in the programmatic ad space and how it significantly decreases their customer’s carbon footprint.

9 min
07/19/2022

The Decarbonization Dilemma in Digital Advertising

There is a lot of debate on how to actually measure GHGs. At PubWise, we focus on the top of the waste hierarchy, which gives top priority to preventing waste in the first place. Our ability to improve performance while sending up to 40 percent fewer bid requests into the programmatic ecosystem reduces data center processing power, which translates directly to less pollution from greenhouse gas emissions.

11 min

See All (21)

Creator

Stephen Johnston Jr, Tony Winders
Years Active

2K
Episodes

21
Rating

Explicit
Show Website

On the SPOT

On the SPOT

Episodes

Monetization in 2023 with Matt Kaye

Clean Rooms and Identity Graphs

Decarbonization In The News

What the Heck is Advertising Logistics?

There Is No Silver Bullet for Identity

Power to the Publisher: Creating Value In The New Advertising Supply Chain

Patent Granted! Now We Can Tell You All About It!

The Decarbonization Dilemma in Digital Advertising

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