Just For Context..‪.‬ The Digital Distillery

As the industry evolves at a blistering pace, has the focus on the simple but crucial act of measurement lagged?Join host Steve Filler as he talks to Tara Kilcoyne, Operations Director at dentsu international where they will be diving into such things as:Preparing (still) for the death of the cookie.The importance of educating clients about the alternatives to third-party data.How much of the planning approach is driven by the agency, and how much comes down to specific client requirements.Ke...

In this episode Steve Filler interviews Connor Tuttle from Mediacom.They discuss contextul topics such as:How GDPR has changed the way we think about contextual advertising and how it’s evolving.2:17How important is contextual targeting for a brand like Coca-Cola?4:30How easy is it for you as an agency to evolve your approach based on partner selection?7:43How has the importance of CTV changed for a brand like Coca Cola and in terms of its role?10:35What’s the impact of brand studies in terms...

In this episode of Just For Context host Steve Filler catches up with Strategy Partner David Graham from London-based Ad Services company Wavemaker.They talk about how things are going to change when the cookie finally gets dropped, and how they are going about preparing for it, maintaining consistency across partners, how to apply contextual targeting to enhance campaigns, as well as many more topics.This podcast is brought to you by The Digital DistilleryHosted by Steve FillerProduced...

This is a special episode recorded for the September 2022 IAB SpotlightHost Steve Filler interviews the delightful and insightful Hannah Marshall from Matterkind about contextual, 3rd party cookies and Programmatic.Brought to you by ShowHeroes and The Digital Distillery.Hosted by Steven FillerProject Managed by Grace BrecknockProduced & Engineered by Phil McDowellThis podcast is brought to you by The Digital DistilleryHosted by Steve FillerProduced by Grace BrecknockEngineered by Phil McD...