20 episodes
Content Untapped Georgia Kirke and Ivan Meakins
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- Society & Culture
What makes great content? What is it about a message that enflames our emotions with joy, curiosity, anger or excitement?Ivan Meakins is Head Of Content at Write Business Results, and when he isn't working with clients on their content, he spends his time pondering questions like this. And now, he is on a mission to seek out the answers and report his findings back to you.Join us as we dive into the realms of history, science, psychology and many other fields to explore the hidden secrets and techniques used by people for centuries to capture the hearts and minds of an audience, so you can improve your content and grow your own little tribe.
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EP20: 6 Pro Tips For New Podcast Hosts
Starting a new podcast? This week on Content Untapped we share our 6 top tips to build an engaging show that feels authentic and allows you to show the world who you are and what you do.Discover how to:Stop your show from turning into one of those typical, boring Q&A sessions with this simple techniqueHow to strategically interrupt guests when they won't stop talking. Plan your episodes so you feel comfortable and in control of the conversationHide "aces" of content up your slee...
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EP19: The "Robin Hood Narrative": Becoming A Modern Day Folk Hero With Content
What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share. Using the example of a marketing expert who, after working with big brands like Coca-C...
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EP18: 4 Content Tips From Ancient Myths
This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us. Learn how you, as a content creator or business owner, can harness the power of these mythic elements to breathe life into your own narratives.---------------------------------------------If this episode sparks off any new...
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EP17: Content Isn't Just For Marketing: The Power of Documentation With Alexis Kingsbury
Ever wondered about the secret sauce that propels businesses to scale efficiently? This week on Content Untapped we speak with Alexis Kingsbury founder of AirManual—an platform that's revolutionizing business processes. We uncover the crucial role of training checklists and talk about how to document workflows that people actually engage with regardless of their personality type.Processes aren't just mechanical lists of instructions. Alexis shows us how embedding storytelling and relata...
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EP16: Breathing New Life into Failed Content Projects
Ever wondered how to dust off a failed project and turn it into a triumph? Join Ivan Meakins, on Content Untapped, as he cracks open the secret behind the remarkable transformation of Steven Spielberg's failed project, Night Skies into two cinema classics we all loveDiscover how to find the gold in your failures with a simple exercise. Why a fresh perspective can revolutionize your failed projects. And why a second pair of eyes can be the difference between a blockbuster and the garbage...
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EP15: Understanding Youth Culture for Effective Content Marketing with Luke Hodson
Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic. Connect with Luke here:https://www.linkedin.com/in/lukehodson/And check out his awesome podcast "Back2Skool" here:h...