Winebow Spirits Sessions Pablo Madrigal

What are Richard and Pablo drinking? Is it green tea, whiskey, tequila, or both? They touch on the future of the industry, and the importance of staying ahead of trends. Richard shares insights on how Winebow is diversifying into spirits and the challenges of keeping salespeople engaged. Overall, the conversation highlights the need for innovation and adaptability in the beverage industry. Richard discusses the challenges and opportunities in the beverage industry, emphasizin...

Richard Driscoll, head of Spirits Business Developments and former EVP of Spirits for Winebow National, discusses his journey in the spirits industry and the growth of Winebow's spirits portfolio from it's inception more than 30 years ago. He shares how Winebow became a player in the spirits business and the importance of family-owned brands in their portfolio. Richard also talks about the early days of the agave movement and the visionary people who helped shape Winebow's agave portfolio.Ric...

In this conversation, Monique and Pablo discuss the importance of tasting and how to drink like a professional. They highlight the challenges of controlling consumption as port of the job and the need for responsible drinking at trade shows with emphasis on the value of education and the variety of activities offered at these types of events. They conclude by discussing the presence of non-alcoholic spirit at trade shows, the normalization of sober culture and strategies for approaching...

In this conversation, Pablo and Monique discuss the art of tasting and drinking with intention. Monique shares her journey in tasting, starting with her first experience of tasting a 40-year-old Scotch that opened her mind to the possibilities of flavor. They discuss the importance of developing a sensitive palate and the role of smell and memory in tasting. Monique provides tips on how to taste spirits, including the use of appropriate glassware and the importance of consistency in the tasti...

On the second part of our conversation, Dan Searing and I look at our primary topic through a whiskey soaked lens. The conversation explores the evolution of whiskey in the consciousness of modern consumers and utilizes rye whiskey as a key example on how awareness and palates evolve. One key topic is the influence of social media platforms as a new tool to reach new generations and sectors of the population that otherwise, wouldn't be exposed to the craft brands we love to represent.&n...

In this conversation, Dan Searing discusses his journey in the spirits industry and the evolution of the industry over the years. He shares his background in music and how it influenced his passion for spirits. The conversation explores the evolution of spirits in bars and stores, the rise of small brands and the influence of bartenders along with the shift in consumer preferences.Listen to Dan's music here. https://www.discogs.com/artist/969880-Dan-Searing and follow his spirits journey on I...