The Deconstruction Podcast

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The Deconstruction Podcast

Construction isn’t just about building—it’s about breaking things down to make them better. The Deconstruction Podcast dives deep into the untold stories, insider insights, and success strategies that shape the construction industry. Hosted by the founders of Jobtable, we tackle topics that matter most to contractors and entrepreneurs, sharing actionable advice and interviewing industry leaders who’ve paved the way to success. Whether you’re looking to grow your business, spark new ideas, or stay ahead in the game, this podcast is your ultimate tool for construction and entrepreneurship. Powered by Jobtable—the world's simplest construction software.

  1. 1D AGO

    Mastering Leads: A Contractor’s Marketing Blueprint w/ Lior Vaknin

    In this episode of the Deconstruction Podcast, Kosta and his co-hosts engage with Lior Vaknin, founder of Local Service Mastery, who specializes in helping contractors master lead generation. Lior shares his journey in the marketing space, emphasizing the importance of self-sufficiency in lead generation and the need for contractors to understand marketing fundamentals. The conversation explores the challenges contractors face, the significance of follow-up in sales, and the evolving landscape of the construction industry, particularly with younger generations entering the field. Lior also discusses effective marketing strategies, including the use of Google and Meta Ads, and shares success stories from his clients, highlighting the potential return on investment for those willing to learn and adapt. Takeaways Lior emphasizes the importance of self-sufficiency in lead generation for contractors.Understanding marketing is crucial for business owners in the construction industry.Contractors often have horror stories about marketing agencies and need to learn to do it themselves.The main objective of a business owner is to make the phone ring.Younger generations in the industry are more open to learning new marketing strategies.Google Ads remains a key platform for generating leads in the trades industry.Meta Ads can also be effective if the right offer is presented.Follow-up is essential in converting leads into clients.A good landing page should include video testimonials and clear calls to action.Success stories highlight the potential for significant ROI when contractors learn to market effectively.--- Tired of juggling your contracting business the hard way? Looking for simpler, more affordable software? Still doing everything old-school? ✅ Book a quick 1-on-1 demo: https://tidycal.com/jobtable/jobtable-demo✅ Try it FREE for 14 days: https://jobtable.com/signup ➡️ Need help with lead generation? Check out https://localservicemastery.com/

    1h 7m

  2. 6D AGO

    Content Marketing, AI, and the Future of Construction w/ Arnie Gess

    In this episode of the Deconstruction Podcast, host Kosta and guests Charlie and Johny engage with Arnie Gess, owner of Construction Links, the industry's biggest peer-to-peer digital content sharing platform in the country, to discuss the evolution of marketing in the construction industry. Arnie shares insights on the importance of content creation, the role of AI in marketing, and strategies for small contractors to navigate economic challenges. The conversation emphasizes the need for consistency in marketing efforts and explores future trends, particularly the impact of AI on the industry. Takeaways Construction Links Network is a content-sharing platform for the construction industry.The evolution of marketing has shifted towards content creation and digital presence.AI tools can significantly enhance marketing efficiency and creativity.Consistency in marketing efforts is crucial for building trust and engagement.Small contractors should focus on local marketing strategies to maximize ROI.Backlinks are essential for improving SEO and driving traffic to websites.Networking and building relationships are key components of successful marketing.Economic challenges can lead to cuts in marketing budgets, but strategic spending can yield long-term benefits.Video content and testimonials are powerful tools for building credibility.The future of marketing will be heavily influenced by advancements in AI technology.--- Tired of juggling your contracting business the hard way? Looking for simpler, more affordable software? Still doing everything old-school? ✅ Book a quick 1-on-1 demo: https://tidycal.com/jobtable/jobtable-demo✅ Try it FREE for 14 days: https://jobtable.com/signup ➡️ Download your FREE guide on surviving the tariff trade war: https://jobtable.com/25-tariffs-on-construction-what-they-mean-and-how-to-stay-ahead/ ➡️ Got content? Share it on Construction Links! https://constructionlinks.ca/

    54 min

  3. MAR 15

    Surviving Trade Wars, Rising Costs & Government Roadblocks

    In this episode of the Deconstruction Podcast, the hosts discuss the current economic climate, focusing on the impact of trade wars, rising costs in construction, and the challenges posed by government interference in the housing market. They explore strategies for contractors to navigate these uncertain times and emphasize the importance of community and unity in addressing these issues. The conversation highlights the significant increase in development charges and the implications for housing affordability, ultimately calling for a collective response to the challenges faced by the construction industry. Takeaways Rising costs of materials are impacting quotes and project pricing.The trade war is causing uncertainty in the construction industry.Contractors should diversify their client base to mitigate risks.It's crucial to keep receivables tight and avoid unnecessary debt.Government interference is complicating the housing market.Development charges have increased significantly, affecting housing affordability.Community disconnection is a barrier to collective action.Contractors need to be proactive in preparing for economic downturns.Education on tariffs and economic conditions is essential for contractors.--- Tired of juggling your contracting business the hard way? Looking for simpler, more affordable software? Still doing everything old-school? ✅ Book a quick 1-on-1 demo: https://tidycal.com/jobtable/jobtable-demo✅ Try it FREE for 14 days: https://jobtable.com/signup ➡️ Download your FREE guide on surviving the tariff trade war: https://jobtable.com/25-tariffs-on-construction-what-they-mean-and-how-to-stay-ahead/

    58 min

  4. FEB 27

    Bid Rigging Scandal, Cybersecurity & The Future of Skilled Trades

    In this episode of the Deconstruction Podcast, the hosts discuss various pressing issues in the construction industry, including a recent case of bid rigging, the importance of cybersecurity, and the government's investment in training skilled tradespeople. They emphasize the need for better education and transparency regarding career options in trades, as well as the importance of incentivizing companies to hire and train apprentices. The conversation highlights the challenges and realities faced by construction professionals and the need for systemic changes to improve the industry. Takeaways Bid rigging is a serious issue in the construction industry.Cybersecurity is often overlooked in construction, yet it's crucial.Government investments in trades training may not be effectively utilized.Real-world experience in trades is more valuable than classroom learning.Incentivizing companies to hire apprentices can help address skill shortages.There is a stigma against trades that needs to be addressed in education.Transparency about salaries and career paths in trades is essential for students.The construction industry faces significant challenges with corruption and unethical practices.Building relationships with general contractors can help mitigate issues in bidding.The construction industry must adapt to the digital age and prioritize cybersecurity.--- Tired of juggling your contracting business the hard way? Looking for simpler, more affordable software? Still doing everything old-school? ✅ Book a quick 1-on-1 demo: https://tidycal.com/jobtable/jobtable-demo✅ Try it FREE for 14 days: https://jobtable.com/signup

    1h 23m

  5. FEB 20

    The Future of Construction: AI, Craftsmanship & The Labor Shortage w/ Matteo Nunziata

    In this episode, Kosta, Johny, and Charlie engage in a deep conversation with Matteo Nunziata, the founder of UBild, about the challenges and innovations in the construction industry. They discuss the impact of AI on hiring, the skilled labor crisis, and the historical context of craftsmanship. The conversation also touches on the economic factors influencing construction skills and the future of skilled labor in an increasingly automated world. The episode concludes with reflections on the importance of human connection and craftsmanship in construction. Takeaways Matteo's journey led to the creation of UBild.Quality of hire is the biggest pain point in construction.The skilled labor crisis has historical roots.AI can help train and retain skilled labor.Innovation requires collective effort and vision.Modern construction lacks the craftsmanship of ancient times.Economic factors influence the quality of construction work.The construction industry must balance technology and human connection.------ Want to learn how Jobtable could help your contracting company? Are you already using software but need an upgrade and want to save money? Are you doing things old-school with no software? ➡️ Book a personal 1-on-1 demo: https://tidycal.com/jobtable/jobtable-demo ➡️ Start a 14-day free trial: https://jobtable.com/signup

    1h 16m

  6. FEB 15

    Tariffs Update, Shocking Construction Delays, Lessons From Big Companies

    In this episode of the Deconstruction Podcast, the hosts discuss various pressing topics in the construction industry, including the impact of tariffs on construction costs, the inefficiencies that plague the industry, and how technology, particularly AI, can help improve project management and execution. They also explore the importance of learning from larger construction companies and the processes that contribute to their success. The conversation emphasizes the need for contractors to adopt better practices and tools to enhance their operations and profitability. Takeaways The construction industry faces significant inefficiencies, with only 8.5% of projects completed on time and within budget.Tariffs can negatively impact construction costs, ultimately affecting the end user.Using technology and AI can optimize project schedules and resource allocation.Smaller contractors can learn valuable processes from larger companies to improve efficiency.Effective communication and documentation are crucial for successful project management.Contractors should focus on building long-term relationships with employees to foster trust and loyalty.The importance of staying on top of receivables to maintain good relationships with suppliers.Software should be viewed as a tool to solve problems, not as a burden.Processes need to be ironed out to ensure smooth project execution and profitability.Time management is critical; contractors should value their time as money. ------ Want to learn how Jobtable could help your contracting company? Are you already using software but need an upgrade and want to save money? Are you doing things old-school with no software? ➡️ Book a personal 1-on-1 demo: https://tidycal.com/jobtable/jobtable-demo ➡️ Start a 14-day free trial: https://jobtable.com/signup

    1h 20m

  7. FEB 7

    From Law to Construction: Avoiding Costly Mistakes & Building Smarter w/ Steve Baklarian

    In this episode of the Deconstruction Podcast, the hosts welcome Steve Baklarian, owner of S&P Group, a versatile contractor specializing in residential and commercial construction. Steve shares his journey from the legal field to construction, emphasizing the importance of passion and hands-on experience. The conversation covers common mistakes in foundation laying, the significance of communication in the industry, and the impact of soil conditions on construction. Steve also discusses the unregulated nature of the concrete industry, the importance of quality suppliers, and the role of experience in ensuring successful projects. The episode concludes with insights on innovations in construction technology and the potential impact of tariffs on the industry. Takeaways Steve transitioned from a legal career to construction for passion.Building relationships with clients can lead to lifelong friendships.Foundation quality is crucial for the integrity of a home.New contractors should ask questions and seek mentorship.Education and continuous learning are vital in construction.Communication is key to smooth project execution.Soil conditions significantly affect foundation work.The concrete industry lacks regulation, impacting quality.Quality suppliers are essential for successful projects.Experience is invaluable in navigating construction challenges.

    1h 15m

  8. JAN 30

    DEI In Construction, Criminal Negligence Case, The Role Of General Contractors

    In this episode of the Deconstruction Podcast, the hosts discuss various topics related to the construction industry, including a recent workplace safety case, the role of general contractors, and the implications of diversity, equity, and inclusion (DEI) initiatives in construction. They emphasize the importance of risk mitigation, the challenges faced by general contractors, and the need for hiring based on skill and work ethic rather than meeting quotas. The conversation highlights the practical nature of construction work and the necessity for excellence in the field. Takeaways Workplace safety is a critical concern in construction.Risk mitigation strategies are essential for business owners.General contractors play a vital role in managing projects and trades.Hiring should focus on skills and qualifications, not quotas.DEI initiatives may not be suitable for the construction industry.The construction industry is results-driven and practical.Documentation and organization are key for contractors.Good communication between GCs and sub-trades is crucial.The market naturally calibrates policies like DEI based on effectiveness.Promoting excellence should be the primary goal in hiring.25% Tariffs Are Here: Is Your Construction Business at Risk? Download the free guide to protect your business now 👉 https://jobtable.com/25-tariffs-on-construction-what-they-mean-and-how-to-stay-ahead/

    1h 12m
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    About

    Construction isn’t just about building—it’s about breaking things down to make them better. The Deconstruction Podcast dives deep into the untold stories, insider insights, and success strategies that shape the construction industry. Hosted by the founders of Jobtable, we tackle topics that matter most to contractors and entrepreneurs, sharing actionable advice and interviewing industry leaders who’ve paved the way to success. Whether you’re looking to grow your business, spark new ideas, or stay ahead in the game, this podcast is your ultimate tool for construction and entrepreneurship. Powered by Jobtable—the world's simplest construction software.

    Information

    • Creator
      Jobtable
    • Years Active
      2024 - 2025
    • Episodes
      24
    • Rating
      Explicit
    • Copyright
      © 2025 Jobtable Inc.
    • Show Website
      The Deconstruction Podcast

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