Euromonitor Podcasts

Euromonitor International

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Euromonitor Podcasts

Euromonitor International is your go-to for global insight, transforming data into bold decisions. From markets to consumers, we reveal the complexities of data so you can confidently lead the way. With us, you're not just growing—you're unlocking worlds of opportunity.

OCT 2

Unlocking 3 types of consumers to drive brand engagement

Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience.In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.Watch the video here

46 min
SEP 18

Adopting Sustainability Strategies for Success in Europe

Join two of our sustainability experts, Inga and Jorge, to explore this fast-changing landscape and find solutions to improve your strategic initiatives. Businesses are under pressure to align with ambitious climate goals and ensure transparent, responsible corporate action. Europe is at the forefront of regulatory change, but companies often struggle to keep up with rapidly evolving policies and demands. And identifying the right sustainability approach to succeed in the region becomes ...

22 min
JAN 30

Wellness as a Lifestyle: How to Meet Consumer Demand

Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating. Uncover the future of health and wellness as consumers increasingly take ownership of their health through holistic, long-term solutions. Our experts discuss the drivers behind this consumer behaviour...

45 min
03/21/2023

Travel Leaders: Impact and Sustainability with Founder of Just a Drop, Fiona Jeffery

“We started focusing purely on water, sanitation, hygiene, education, because that's the starting point, but it's the starting point to so much more. It's the starting point to better health, more safety, better education, food security, gender equality, climate action; the impacts are significant right across the board.” -Fiona Jeffery On World Water Day, join Caroline and Fiona Jeffery, the founder of Just a Drop, in this episode as they discuss the inspiration behind the charity. Fi...

36 min
02/17/2023

Stay Home or Go Out? Can the New Roaring 20's Survive Soaring Inflation?

After a booming summer for socializing, things are starting to cool off. Inflation and the cost-of-living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives. So what are they doing? How are people getting together when money is tight? On the tail end of the holiday season and as the popular “dry January” ends, our experst...

31 min
12/13/2022

Hybrid Working: Impact on Travel, Leisure and Bleisure Travel

The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market. Bleisure, the idea of combining business travel with leisure travel, is not new but it is booming. Instead of extending business travel to include a little leisure, hybrid workers are taking advantage of flexible work to extend their vacations by getting some work done. But what, if anything, are...

34 min
11/28/2022

Consumers Are Pursuing Value: Why Brands Need to Pay Attention

With the holidays approaching and inflation surging, value is at top of mind for many consumers. But value is more than value for money, and the Pursuit of Value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast, An Hodgson explains all about the Pursuit of Value – where it comes from, why businesses should pay attention, and how can they win with this meg...

26 min
11/15/2022

Caffeine and Anxiety: Will Anxious Consumers Ever Actually Cut Back?

You've got 3,344 unopened emails, a To-Do list that's a mile long, and guests coming in for the weekend. The anxiety kicks in- How am I going to get everething done? Heart pounding, sweaty, hands shaking, you reach for the most logical thing- a nice cup of chamomile tea to calm you down so that you can think clearly. Or... maybe not. Anxiety is on the rise and yet, consumers can't get enough of their favorite stimulant: Caffeine. In this episode, Matt Barry talks us though "The Caffeine...

21 min

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Euromonitor International is your go-to for global insight, transforming data into bold decisions. From markets to consumers, we reveal the complexities of data so you can confidently lead the way. With us, you're not just growing—you're unlocking worlds of opportunity.

Creator

Euromonitor International
Years Active

2010 - 2024
Episodes

1.1K
Rating

Clean
Copyright

© 2024 Euromonitor Podcasts
Show Website

Euromonitor Podcasts