The FitFilliate Podcast

Fit-Filliate
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The FitFilliate Podcast

Join us as we discuss all things related to owning a CrossFit Affiliate and helping Affiliate owners find freedom. Hosted by Tony Rochi & Lisa Hetherington

  1. FF E152 - Annie Sakamoto on Authentic Coaching and Building Connection

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    FF E152 - Annie Sakamoto on Authentic Coaching and Building Connection

    In this episode of the FitFilliate Podcast, we sit down with the legendary Annie Sakamoto, a CrossFit OG, Games athlete, and coach who has inspired countless individuals around the world. Annie shares her journey from being one of the original CrossFit firebreathers to embracing her role as a mentor and leader in the fitness community. We explore the evolution of coaching, the power of connection in building strong gym cultures, and how Annie balances the demands of being a coach, athlete, and mom. Whether you're a gym owner, coach, or CrossFit enthusiast, Annie's insights on staying authentic while fostering growth and connection will leave you inspired and ready to take your next step. Tune in for an amazing conversation with one of CrossFit's most beloved figures, and learn how to bring the heart and soul of CrossFit to life in your own community. 👉 Don't forget to like, subscribe, and join the conversation in the comments! Follow us on Instagram @fitfilliate for more behind-the-scenes content. Follow Us  👉👉👉 Instagram  https://www.instagram.com/fitfilliate/

    ٥٥ من الدقائق
  2. FF E151 - The Art of Reflection: Setting Ecological Goals for Lasting Success

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    FF E151 - The Art of Reflection: Setting Ecological Goals for Lasting Success

    In this dynamic episode of the FitFilliate Podcast, we dive into the crucial process of reflection and goal-setting as a superpower for affiliate owners and entrepreneurs alike.  We unpack the emotional phases of business, from uninformed optimism to the valley of despair, and discuss why most people fail to connect their goals to what truly matters. Discover the transformative power of ecological goal setting, crafting goals that align with your authentic values and vision for life, rather than chasing the memetic dreams of others. From personal anecdotes about accountability buddies to strategies for creating an effective year end review, this episode is packed with actionable insights to help you stabilise your focus, find your traction, and step confidently into 2025. Whether you're looking to break free from reactive living or simply curious about how stepping out of your normal environment can supercharge your planning, this conversation offers tools and inspiration to help you achieve clarity and fulfilment in both business and life. 👉 Don't forget to like, subscribe, and join the conversation in the comments! Follow us on Instagram @fitfilliate for more behind-the-scenes content. Follow Us  👉👉👉 Instagram  https://www.instagram.com/fitfilliate/

    ٣٨ من الدقائق
  3. FF E150 - CrossFit Storytelling: Lessons from the OG Storyteller Tyson Oldroyd

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    FF E150 - CrossFit Storytelling: Lessons from the OG Storyteller Tyson Oldroyd

    Join us for an unforgettable “party” on this episode of the FitFilliate Podcast featuring CrossFit’s quintessential storyteller, Tyson Oldroyd. From the early days of creating content at CrossFit HQ to leading the charge in making members the true superstars, Tyson shares his journey, insights, and the pivotal role storytelling plays in the CrossFit community. We dive deep into: The magic behind relatable affiliate stories How affiliates can fuel organic growth by celebrating their members Balancing CrossFit Games content with grassroots storytelling The evolution of CrossFit media, from old-school red shirts to today’s dynamic digital landscape Whether you're an affiliate owner, coach, or CrossFitter, this episode is packed with inspiration and practical tips on telling stories that matter. Don’t miss this conversation with the man who’s helped shape how we see CrossFit today! 👉 Don't forget to like, subscribe, and join the conversation in the comments! Follow us on Instagram @fitfilliate for more behind-the-scenes content. Follow Us  👉👉👉 Instagram  https://www.instagram.com/fitfilliate/

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  4. FF E149 - Crash, Burn, and Rebuild: Lessons in Failure and Resilience

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    FF E149 - Crash, Burn, and Rebuild: Lessons in Failure and Resilience

    Don't miss this behind-the-scenes look at what makes FitFilliate tick—and how failure isn’t the end but the beginning of growth. 👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this raw and revealing episode of the FitFilliate Podcast, Lisa takes the reins to dig deep into the pivotal moments that shaped Tony and Andrew's journeys.  From their biggest "crash and burn" experiences to the lessons that emerged, they discuss the importance of embracing failure, finding agency in life, and redefining what success truly means.  With anecdotes from their personal and professional lives, this episode is packed with humour, vulnerability, and insights that will inspire coaches, affiliate owners, and anyone navigating their own challenges. 👉 Don't forget to like, subscribe, and join the conversation in the comments! Follow us on Instagram @fitfilliate for more behind-the-scenes content. Follow Us  👉👉👉 Instagram  https://www.instagram.com/fitfilliate/

    ٥٤ من الدقائق
  5. FF E147 - Dave Lipson - Evolve or Die: The Future of Fitness, Fun, and Longevity

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    FF E147 - Dave Lipson - Evolve or Die: The Future of Fitness, Fun, and Longevity

    What happens when passion meets curiosity? 👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this episode of the FitFilliate Podcast, we sit down with Dave Lipson, co-founder of Thunderbro, to explore how fitness evolves beyond the dogma.  From bridging the gap between aesthetics and performance to creating sustainable training models, Dave shares his journey of curiosity, grit, and transformation.  Whether you're a gym owner seeking to adapt, an athlete looking to reignite your fire, or simply someone who loves a good origin story, this conversation will challenge your perspective on fitness and growth.  Packed with insights, humour, and actionable takeaways, it’s a must-listen for anyone ready to evolve and thrive. 👉 Don't forget to like, subscribe, and join the conversation in the comments! Follow us on Instagram @fitfilliate for more behind-the-scenes content. Follow Us  👉👉👉 Instagram  https://www.instagram.com/fitfilliate/

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  6. FF E146 - The Power of Authentic Stories: Transforming Your CrossFit Affiliate

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    FF E146 - The Power of Authentic Stories: Transforming Your CrossFit Affiliate

    Your story is more powerful than you think  👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this episode of the FitFilliate Podcast, we explore how telling authentic stories—yours, your gym’s, and your community’s—can become the cornerstone of connection, trust, and growth for your CrossFit affiliate. Forget flashy marketing gimmicks or cookie-cutter messaging. Authentic storytelling has the ability to resonate deeply, inspire loyalty, and create a sense of belonging that keeps your members coming back. In this episode, we uncover: Why sharing your real journey builds stronger relationships. How stories create a unique identity for your gym. Practical ways to start weaving storytelling into your daily operations. But why stop there? Join the Founders League on Skool and connect with affiliate owners just like you who are building their gyms on authenticity and purpose. This is more than a membership—it’s a community of leaders exchanging ideas, exploring challenges, and defining success on their own terms. Sign up today and start crafting a gym story that reflects your true values. 👉 Don't forget to like, subscribe, and join the conversation in the comments! Follow us on Instagram @fitfilliate for more behind-the-scenes content. Follow Us  👉👉👉 Instagram  https://www.instagram.com/fitfilliate/

    ٥٥ من الدقائق
  7. FF E145 - Revolutionizing Health with Jenn Pishko from CrossFit Medical Society

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    FF E145 - Revolutionizing Health with Jenn Pishko from CrossFit Medical Society

    Jenn Pishko from CrossFit Medical Society, who shares the exciting developments that are redefining the relationship between fitness and healthcare 👉 Want to learn from other successful CrossFit Affiliate Owners & Coaches?  If so, click here https://www.skool.com/fitfilliate-public-4537/about In this episode of the FitFilliate Podcast, we’re joined by Jenn Pishko, co-founder of the CrossFit Medical Society, to dive into the exciting developments in healthcare for the CrossFit community.  Jenn shares insights on how the CrossFit Medical Society is redefining health support for affiliate owners, coaches, and community members by offering practical resources, crowdfunding healthcare alternatives, and continuing medical education for healthcare providers.  We discuss the evolution from "sick care" to a more holistic, health-driven approach within CrossFit affiliates and how these changes create a powerful opportunity for affiliate owners to elevate their community care.  Tune in for a candid conversation on how affiliate owners can tap into the growing intersection of health and fitness, and why now is the perfect time to evolve into a true health home for your members. 👉 Don't forget to like, subscribe, and join the conversation in the comments! Follow us on Instagram @fitfilliate for more behind-the-scenes content. #AffiliateOwnership #FitnessBusiness #CoachingVsTraining #FitFilliate #FitFoundersLeague #Essentialism #CrossFitAffiliate Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us  👉👉👉 Instagram  https://www.instagram.com/fitfilliate/

    ٥٦ من الدقائق
  8. FF E144 - Belief vs Telling: The Power of Building Client Confidence

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    FF E144 - Belief vs Telling: The Power of Building Client Confidence

    In this episode, we reveal the true power behind successful coaching—and it’s not what you think! 👉 Want to learn from other successful CrossFit Affiliate Owners & Coaches?  If so, click here https://www.skool.com/fitfilliate-public-4537/about In this FitFilliate Podcast episode, the crew dives deep into a fundamental concept that sets successful coaching apart: the power of building self-belief in clients.  Join us as we unpack the difference between coaching and teaching, and why helping clients find their own solutions rather than just giving answers is essential for lasting success.  With powerful insights on why belief is at the heart of true coaching, this conversation sheds light on what it really takes to create meaningful change in clients' lives and businesses. Perfect for affiliate owners and anyone passionate about coaching! 👉 Don't forget to like, subscribe, and join the conversation in the comments! Follow us on Instagram @fitfilliate for more behind-the-scenes content. #AffiliateOwnership #FitnessBusiness #CoachingVsTraining #FitFilliate #FitFoundersLeague #Essentialism #CrossFitAffiliate Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us  👉👉👉 Instagram  https://www.instagram.com/fitfilliate/

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Join us as we discuss all things related to owning a CrossFit Affiliate and helping Affiliate owners find freedom. Hosted by Tony Rochi & Lisa Hetherington

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