Filene Research Institute

Filene Research Institute
Filene Research Institute

Nonprofit, independent think and do tank for the consumer finance industry. Examining the future of credit unions, retail banking and cooperative finance.

  1. Filene Fill-In Ep. 81: Beyond Demographics--The Power of Filene’s Member Segmentation Model

    6月10日

    Filene Fill-In Ep. 81: Beyond Demographics--The Power of Filene’s Member Segmentation Model

    You know their names, ages, incomes and balances…but does that tell you who your members are? Does it tell you their motivations? How about actionable insights for helping meet their needs in the way that works best for them? It's no surprise that people with similar demographics can exhibit vastly different consumer behaviors... But a couple of strategy and marketing leaders in today’s episode believe Filene’s new segmentation model could be revolutionary for credit unions. In this episode, Filene’s Taylor Nelms guides a conversation with the credit union early adopters of Filene’s Member Voice segmentation tool. We’ll hear from Tricia Beeker, Vice President of Marketing and Lisa Warlick, Manager of Marketing Analytics at Truliant Federal Credit Union, as well as Ryan Zilker, Chief Strategy and Marketing Officer at Sound Credit Union. They'll share candid insights from their journey with Member Voice, revealing how it's shaping their strategies and integrating with their operations. A key takeaway they've shared is the realization that readiness isn't a prerequisite for starting with Member Voice. Instead, it's a tool that prepares them for the future, sparking ideas and opportunities they couldn't have anticipated. You’ll also soon hear how the power of collaboration is helping them as they go through this segmentation work together -- each with their own unique set of goals, strategies and outcomes for it. They’ve only got one question for you – why wouldn’t you want this information at your fingertips?! Stay tuned as we dive into their experiences and learnings, right here on The Filene Fill-In.

    41 分钟
  2. Filene Fill-In Ep. 79: On More Effective FinLit with Jean Chatzky

    2023/05/01

    Filene Fill-In Ep. 79: On More Effective FinLit with Jean Chatzky

    Today’s episode is very special – we have a guest on that is well known in the financial world from a national media stage -- and we are unpacking everything about a new, highly valuable Filene member benefit offered through a new partnership between Filene and HerMoney. Jean Chatzky is a former financial editor of NBC’s TODAY Show, bestselling author, award-winning personal finance journalist and advisor to major media companies & financial firms across the country. The company Jean founded, called HerMoney, makes one of the country’s leading taboos – talking about money-- more accessible, educational and fun, because of how they have figured out how to meet people where they are with the financial content they want. Helping people connect, learn and take action on their finances with confidence is the winning strategy that enabled the company to gain more than 550,000 followers on social media, more than 250,000 podcast listens a month, 2 million annual website visitors, and more than 100,000 newsletter subscribers. By partnering with Filene, HerMoney is bringing that same high-quality financial education content and customizing it for credit unions to personalize and share directly with their members every month. The goal of this effort is twofold – make life easier for every credit union marketing professional with a full plate, and to enable credit unions to engage members where they are while being more effective in their work to improve consumer financial well-being.

    37 分钟
  3. Filene Fill-In Ep 78: An Innovation POV in 2023 with MDC

    2023/02/17

    Filene Fill-In Ep 78: An Innovation POV in 2023 with MDC

    Sarah Lietz, Chief Experience Officer, MDC and Christie Kimbell, Chief Product Officer, Filene Research Institute provide insights and updates on what is happening in the most innovative pockets of the credit union and financial services space today and how growth-minded leaders can take advantage of innovative ideas to gain a new POV in 2023. In this episode, we dig into their decades of exploration into learning, growing and keeping up with innovation personally, professional and organizationally. Here are a few highlights on the insights they share: Tip 1 – it’s okay to have help when things are overwhelming -- credit unions swim in a collaborative community and innovation support is out there for you if you want it. Our networks are our secret weapons to make our work better, faster and easier. Tip 2 – it’s a mindset flip to move to thinking about your services embedded into experiences instead of spaces. Start envisioning your financial products serving moments. Tip 3 – jump in and explore something you know nothing about, maybe it’s the Metaverse, maybe its NFTs. We all look funny high-fiving air from the outsiders POV but you can guarantee you’ll come out knowing more than when you went in. Tip 4 – if you want to learn without being overwhelmed, find the ones that have expertise or at least something thought provoking to say about the ideas or concepts you want to explore. (This is how Christie and Sarah have become podcasting experts!) Tip 5 – The key to being a learning organization is to be diligent about finding time and space to think and strategize. In a world where strategy is built in minutes, give yourself and your teams responsible for strategy the time they need to think it through.

    49 分钟
  4. Filene Fill-In Ep. 77: Financial Well-Being with Michelle Christie

    2022/07/13

    Filene Fill-In Ep. 77: Financial Well-Being with Michelle Christie

    Today’s conversation is about Financial Well Being… well actually to be more specific, financial well being for all. For a substantial portion of households, day-to-day financial struggles remain profound in the face of persistent financial fragility and inequity. According to the Financial Health Network’s U.S. Financial Health Pulse, 2 out of 3 Americans are not financially healthy and stark disparities remain across gender, race/ethnicity, and income. This is not new information, and it is frustrating to feel like this persistent problem will only continue to persist or worsen in today’s social, economic and political environment. But there are things that credit unions can do and are doing to make a difference in people’s lives, one member at a time. Putting this consumer sentiment at the center of credit union decision-making and product and service delivery not only supports a credit union’s business goals and mission around advancing financial health and well-being through responsible lending products, higher savings rates, and financial education – but it also helps credit unions navigate supercharged digital transformation in a financial industry where fintechs have completely changed the competitive landscape. Today's expert is Michelle Christie, Senior Manager, Financial Inclusion and Impact, at the National Credit Union Foundation—she brings a wealth of knowledge and boots on the ground tangible experience on how credit union are, and can continue to, advance financial well-being for all whom they serve. Follow along with this interview by downloading the guide we reference at filene.org/557

    29 分钟
  5. Filene Fill-In Ep. 75: Out of the Comfort Zone with Randy Stolp, Filene i3 Wave 17

    2022/02/25

    Filene Fill-In Ep. 75: Out of the Comfort Zone with Randy Stolp, Filene i3 Wave 17

    Let’s take a trip back in time to big.bright.minds 2021 where we ran into a very enthusiastic supporter of the Filene i3 program – Randy Stolp. Now, Randy promised he had a very unique and interesting story about how he came to be part of i3 and he definitely delivered. But before we get to that…let’s look back in time again, this time if we look ALL the way back in history, we see the organizations that implement innovations are the ones that succeed. But to be that kind of organization, we need to grow and develop innovative people. This is exactly what Randy is doing, and he serves as a model for not only how organizations can develop their people but how individuals can take hold of their own destiny, push out of their comfort zone and get there even faster. Filene’s latest edition of The Asterisk magazine is all about Innovation & Incubation. For more on innovating out of the comfort zone, check out The Asterisk Vol. 9 on Filene’s website at filene.org/theasterisk. In it, you will learn how Filene Fellow Dr. Jeffrey Robinson of our Center for Innovation & Incubation defines innovation. He says that “innovation is really applied creativity and that it’s nice to have ideas but turning them into practices, products or approaches that improve upon something else is really what innovation is about. If you know much about the i3 program, you know that it is comprised of the industry’s most innovative leaders, so this episode is dedicated to the ones that push boundaries and expand their comfort zones. The secret sauce of Filene’s recipe for innovation is not just talking about ideas but rather taking them to the next step-- into incubation and maybe even, if they prove worthy, into implementation. Dr. Robinson works with all sorts of organizations from start ups to fortune 500s and he reminds us that credit unions will need to focus on innovation within their organizations to remain competitive. He’s never been subtle about his point: if we don’t innovate, we die. This may be true – and Chief Information Officer Randy Stolp from My Community Credit Union is doing something about that…here’s his story.

    34 分钟
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Nonprofit, independent think and do tank for the consumer finance industry. Examining the future of credit unions, retail banking and cooperative finance.

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