Film School for Marketers

IMPACT
  • 5.0 (7)
  • MARKETING
Film School for Marketers

Are you a marketing or sales professional looking to master video? Join this weekly series from IMPACT as Myriah, Will, and Zach share expert insights on content strategy, production, video culture, 1:1 video, sales adoption, and much more. You’ll discover the proven ways to create and use video that generates more traffic, leads, and sales today.

  1. The Future of 1:1 Video Technology (with Michael Litt, CEO of Vidyard)

    05/27/2020

    The Future of 1:1 Video Technology (with Michael Litt, CEO of Vidyard)

    In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt.  Together, we discuss what organizations will begin asking from their video technology providers, what they should be requesting, and how 1:1 video is changing the sales landscape permanently.

    28 min
  2. The Brand Affinity Marketing Playbook (with Chris Savage, CEO of Wistia)

    05/12/2020

    The Brand Affinity Marketing Playbook (with Chris Savage, CEO of Wistia)

    In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts. We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon", as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.

    32 min
  3. What we learned from putting on a virtual event

    05/05/2020

    What we learned from putting on a virtual event

    COVID-19 has made organizations all over the world rethink how they do business. Whether it be sales conversations, internal meetings or even planned in-person events. Today we have special guest Stephanie Baiocchi, Director of Audience Engagement and Community, who was able to take our in-person event and quickly organize Digital Sales & Marketing Day, a virtual conference within weeks.

    27 min
  4. How to Produce More with Less (with Cody Turner from Office Interiors)

    04/21/2020

    How to Produce More with Less (with Cody Turner from Office Interiors)

    In the current COVID era we are all faced with having to do more with less, especially when it comes to video. In this episode Will and Myriah sit down with Cody Turner from Office Interiors to discuss his journey with video, trials and tribulations he’s faced as a videographer and that the organization has faced, how they are currently creating more videos with less time, and how they are leveraging COVID and getting clever with old written and video content.

    23 min
  5. How To Produce High-Quality Video Content at Home

    04/07/2020

    How To Produce High-Quality Video Content at Home

    With many business professionals working from home currently, and a subsequent need for more video content, how can you film high-quality content in your home? In this episode, Will and I are covering 8 production tips and tricks that you can use to produce higher quality videos with your existing webcam and home setup.

    19 min
  6. 5 Things Your Video Production Team Can Be Doing to Stay Productive

    03/31/2020

    5 Things Your Video Production Team Can Be Doing to Stay Productive

    As a video professional, you’re probably used to having access to a studio and filming people in person, but the way that you conduct your day-to-day has changed significantly. Your job didn’t become impossible, but rather something you’ve have to get more creative with. In this episode, we're diving into the five things that video production teams are doing to stay productive during this time.

    19 min
  7. How to seamlessly adapt to virtual selling as a face-to-face sales team

    03/25/2020

    How to seamlessly adapt to virtual selling as a face-to-face sales team

    In this episode, we’ll give you insight and advice on how to dive into virtual selling, how you can do it in a way that won’t slow anything down, that will keep your buyer's confidence high, and that will be efficient for you so that you can work the same volume of leads you’re used to.

    20 min
  8. Mastering social video with repurposed video content

    03/10/2020

    Mastering social video with repurposed video content

    How can you get the most out of your video content? And, is it possible to take one video and turn it into a dozen new marketing assets? In this episode, we're talking about repurposing video content with Shaina Weisinger. She's the founder of Repurpose House, a done-for-you service that takes your video content and delivers social media assets, optimized and ready to publish on your social media channels.

    29 min
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About

Are you a marketing or sales professional looking to master video? Join this weekly series from IMPACT as Myriah, Will, and Zach share expert insights on content strategy, production, video culture, 1:1 video, sales adoption, and much more. You’ll discover the proven ways to create and use video that generates more traffic, leads, and sales today.

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