Find Your Brand's Voice and Boost Profits: Lessons From Entrepreneur And Marketer Candice DeRiso (#377)

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“You're not in competition with anyone so don’t worry about what anyone else is doing.” - Candice DeRiso

In this episode, Candice DeRiso shares her journey from a classically trained singer to a business entrepreneur utilizing Zoho CRM systems for optimized business strategies. 

03:16 Candice DeRiso's Journey from Music to Entrepreneurship

06:11 The Importance of Data-Driven Marketing

09:29 Building a Brand and Leadership

25:32 Crafting Your CRM Strategy

25:42 Defining Sales Processes

27:20 Challenges in User Adoption

28:49 The Role of AI in CRM

32:45 Choosing the Right CRM

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SELECTED LINKS FOR THIS EPISODE

candice@beckmanncollaborative.com

Beckmann Collaborative

Beckmann Collaborative | Facebook

Beckmann Collaborative | Youtube

Beckmann Collaborative LLC | LinkedIn

Beckmann Collaborative | Pinterest

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