Find Your Summit, 4.2: Talking Purpose with Tim Helfrich

How do you lead with purpose? How do you identify which purpose is right for both you and your business or brand? Tim Helfrich, owner of Summit Coffee since 2003, walks us through his process, what he's learned through years of leadership, and how to navigate the sometimes frequent conflicts between purpose and profit.

The Find Your Summit podcast is a product of Summit Coffee, an award-winning coffee roaster and retailer based in North Carolina.