Finding an accountant's purpose in numbers. A conversation with Jennie Moore

Jennie Moore wears two professional hats: one as an accounting firm owner, the other as Ignition's Partnerships Manager. In this episode, Jennie joins Stuart to discuss all things accounting and technology—from what can be done to make the accounting industry attractive again, to how technology can be used to augment accountants' capacity.

• When Jennie met Stuart (00:45)
• Balancing life as Ignition's Partnership Manager and accounting firm owner (02:30)
• 'Numbers accountants' vs. 'purpose accountants' (07:00)
• How to make accounting sexy again (09:45)
• Finding unexpected talent (14:00)
• Technology's role in augmenting accountants' capabilities (18:00)
• Knowing your ideal clients and sticking to your principles (20:00)
• Jennie's plan to ensure data integrity at her firm (24:00)
• How in-person events encourage deeper personal connections (28:50)