Finding Your Firm's Audience: Zachary Morvant on Legal Marketing Strategies

Today’s conversation with marketing creative consultant Zach Morvant is a wonderful primer on the marketing details lawyers and law firm professionals should think about but often, in the press of casework, don’t. This Part II of this conversation; tune it next week for Part III.

If you missed Part I, make sure to stream it first:

• Youtube: https://youtu.be/_sQeen7PI5I
• Spotify: https://open.spotify.com/episode/1BH1VnjTbNsNruCoC9Ptos
• Apple Podcast: ⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/advertising-identity-zachary-morvant-on-branding-for/id1679622653?i=1000676539789

Zach’s background as a creative includes work within large companies like Survey Monkey and Scribd, at the agency level, and running his own creative consulting company. In the brevity and brilliance department he’s the best wordsmith I’ve come across with his ability to pack punchy messaging into very few words. With Zach’s help we’ll dive into how to best work with marketing and creative types to help build successful messaging and branding, while learning a little about growing up in Alaska along the way.

Zach approaches his creative work with the same discipline and determination that applies to his other passion, cycling. There his mastery in diverse styles including fixed gear, road, gravel, ultradistance, and randonneuring has placed him on countless podiums, most recently in first place at the 200-mile Fireweed Road Race in Alaska, where he spent a good portion of his childhood. You can follow Zach’s adventures on Instagram @zmorvant. So please sit back and enjoy this illuminating conversation as we explore the wide world of marketing and learn how we can all be better at it.

More on Zach: 

Instagram: ⁠⁠@zmorvant ⁠⁠

LinkedIn: ⁠⁠https://www.linkedin.com/in/zachmorvant/⁠⁠ 

Referenced in the show:

Luke Sullivan’s Hey Whipple, Squeeze This! - ⁠⁠https://heywhipple.com/books/⁠⁠ 

Marty Neumeier’s The Brand Gap - ⁠⁠https://www.martyneumeier.com/the-brand-gap⁠⁠ 

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