Fine Margins: How to Price Your Goods

When you're passionate about your product, the price tag can often come as an afterthought. But when you factor in marketing, manufacturing and those sometimes-fiddly customs fees, it's vital you think about your margin. Otherwise, you could be looking at a loss.

In Season 2 Episode 5 of Making It Work we speak to Mayra Hernandez of Back of the Yards Coffee Co., Casey Kelley of Blended Designs, Dahlia Rizk of Buckle Me Baby Coats and Kat Samardzija of Locker Lifestyle.

From setting a strict 80% margin to 'free' delivery that's not free, we discuss pricing strategies with the best payoff – and how it can all still go horribly wrong.

So can you still make a healthy profit without pricing out your customers? And who's been hit with a $44,000 shipping bill? Tune in to find out.