Firewalls & Funnels: Cybersecurity’s Lessons for RevOps, with Jomar Ebalida

Jomar joins us to explore the intriguing intersection of revenue operations and cybersecurity, specifically as it relates to data. A seasoned expert in both fields, Jomar sheds light on how cybersecurity principles can be leveraged when unifying data from the myriad systems in the modern stack to optimize RevOps. We also discuss real-world applications of the bowtie funnel, double diamond model, and multi-dimensional swim lanes in solving complex operational problems.

Jomar Ebalida is a seasoned digital transformation practitioner with over a decade of experience in scaling unicorn companies and transforming enterprise revenue technology stacks.  As the head of revenue technology for a global law firm, Jomar leads digital transformation efforts while also serving as a RevOps coach, conducting revenue technology audits, and advising on marketing and revenue strategy. Jomar is the author of “Rethinking RevOps”.

TRUTHS OF THE DAY

JOMAR: YOU HAVE TO UNDERSTAND WHERE DATA COMES FROM

“Even pixels matter. Data matters and making sure you're controlling that even from a start-up organization, it's going to help you scale your company because you're going to know how to connect those pieces together. No matter how big, no matter what industry you're at, it's always going to be the same, where do you centralize your data?”

JOMAR ON THE CURRENT CONNECTION BETWEEN AI AND DATA

“When you unify the data in certain stages, you're then able to figure out, Okay this stakeholder works in this tool and this is the data that gets collected for this.' Because generative AI, those are powered through data. Right now, I think we're reaching a cap where we're peaking in it but haven't been fully immersed in it”

Connect with Jomar and learn more about his work:

• LinkedIn: https://www.linkedin.com/in/jomarebalida/
• Rethinking RevOps: https://revtechconnect.com/rethinking-revops/
   

Connect with Aaron to learn more about Syncari and The Distributed Truth podcast:

• Aaron Landgraf | Syncari | Syncari.com

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