First 100 Customers, Five Stages of Awareness, & Generating Sales Ready Leads (with Asia Orangio, CEO of DemandMaven)

Asia Orangio (@asiaorangio) is the CEO of DemandMaven & helps founders of early-stage startups get their first 100 customers. We talk about the role of demand gen, the difference between lead generation and demand generation, the five stages of awareness, how to be more strategic, how to generate sales ready leads, and why you need to stay curious if you want to get ahead. Get more marketing knowledge at davegerhardt.com This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan. This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you. If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.