First Things First: Creating AI Policies and Usage Guidelines AI Edge for Enterprise Marketing

Has your organization created guidelines for using AI responsibly and ethically?
This episode focuses on policies and guidelines for using generative AI responsibly within organizations. The hosts discuss why it's important for companies to establish AI principles and guardrails even if they don't have full policies in place yet. They provide advice on how to get started creating guidelines, emphasizing keeping them simple and accessible. The hosts recommend collaborating cross-functionally with legal, IT, marketing ops, and other teams when developing guidelines to ensure alignment. They also stress the need for continuous communication, education, and updates as AI policies evolve over time. Key takeaways include: start with high-level AI principles and values; balance guidelines between enabling and restricting use cases; leverage templates to create initial drafts; work across silos for broad input; keep guidelines concise and easy to find; and make AI governance an ongoing process. The hosts share real examples of AI guidelines and policies from companies like VMware and IBM to illustrate best practices.