Build To Enough (formerly Fish Food‪)‬ Little Fish Accounting

In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.

(00:00) - This is Build to Enough

(01:46) - Exploring the Long-Term Impacts of Discounting

(03:01) - The Hidden Costs of Discounting

(03:07) - Case Study: The JCPenney Pricing Strategy Mishap

(07:08) - Alternatives to Discounting: Adding Value

(09:23) - Communicating Your Value and Pricing Strategy

(14:53) - Building Value-Based Relationships Over Discounts

(16:54) - Conclusion and Resources for Effective Pricing
Connect with Keila!LinkedIn - https://www.linkedin.com/in/keilahilltrawickWebsite - http://www.hellokeila.comRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting on social media!
IG | instagram.com/littlefishaccounting

When your small team loses a member, it can feel like losing a limb. This episode provides a practical approach for navigating the emotional impact, assessing the situation, strategizing next steps, and maintaining team morale during the transition period. Keila shares hard-won insights on redistributing tasks, revising goals, leveraging existing resources, and promoting work-life balance while you rebuild your team.

(00:00) - Welcome to Build to Enough

(02:37) - Understanding the Impact of Losing a Team Member

(06:24) - Assessing the Situation and Gathering Feedback

(10:24) - Strategizing for the Future and Maintaining Morale

(14:28) - Conclusion: Rebuilding and Moving Forward
Connect with Keila!LinkedIn - https://www.linkedin.com/in/keilahilltrawickWebsite - http://www.hellokeila.comRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting on social media!
IG | instagram.com/littlefishaccounting

Keila challenges traditional notions of success and explores the stories of unconventional entrepreneurs who have redefined what it means to achieve their goals. Through insightful examples and personal anecdotes, she delves into the importance of aligning work with personal passions, embracing diverse experiences, and fostering a mindset of innovation. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode will inspire you to chart your own unique path to success, beyond just monetary gains.

(00:00) - This is Build to Enough

(01:04) - The Journey of an Unconventional Entrepreneur

(02:42) - Passion-Driven Entrepreneurship: Beyond the Norm

(04:47) - Embracing Diverse Experiences for Unconventional Success

(06:55) - Innovation and Breaking Industry Molds

(08:25) - Redefining Enough: Success Beyond Money

(09:53) - Wrapping Up: Your Personal Journey to Success
Connect with Keila!LinkedIn - https://www.linkedin.com/in/keilahilltrawickWebsite - http://www.hellokeila.comRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting on social media!
IG | instagram.com/littlefishaccounting

In this episode, Keila delves into the inevitable challenges faced by entrepreneurs on their journey to success. Through insightful examples and personal experiences, she explores practical strategies for navigating financial hurdles, achieving work-life balance, fostering resilience, and embracing pivots. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable lessons on overcoming setbacks and building a thriving business.

(00:00) - This is Build to Enough

(01:24) - Tackling Financial Challenges in Small Business

(04:26) - Work-Life Balance and Avoiding Burnout

(07:11) - Resilience and Perseverance: Overcoming Setbacks

(09:23) - Navigating Unexpected Pivots and Market Trends

(11:44) - Conclusion: Embracing Challenges and Fostering Innovation
Connect with Keila!LinkedIn - https://www.linkedin.com/in/keilahilltrawickWebsite - http://www.hellokeila.comRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting on social media!
IG | instagram.com/littlefishaccounting

In this episode, Keila dives into the concept of "enough" for small business owners and strategies for intentional, sustainable growth. She discusses the importance of defining what enough means for you personally and professionally, and setting goals aligned with that vision. Keila shares tips on mindful planning, efficient resource allocation through outsourcing non-core tasks, staying adaptable, and continuously investing in your own learning. The key is pursuing growth at an intentional pace that allows you to scale without sacrificing your core mission or work-life balance.

(00:00) - This is Build to Enough

(00:58) - Defining 'Enough': A Personalized Approach to Business Growth

(03:02) - Mindful Planning and Goal Setting for Entrepreneurs

(03:53) - Balancing Ambition with Practicality in Micro Businesses

(05:02) - Maximizing Resources for Efficient Business Operations

(07:50) - Embracing Adaptability for Continuous Business Evolution

(09:01) - The Importance of Continuous Learning in Achieving Intentional Growth
Connect with Keila!LinkedIn - https://www.linkedin.com/in/keilahilltrawickWebsite - http://www.hellokeila.comRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting on social media!
IG | instagram.com/littlefishaccounting

In this episode, Keila dives into the concept of "unreasonable hospitality" inspired by Will Guderia's book of the same name. She explores how going above and beyond to create exceptional customer experiences can be a game-changer for businesses of all kinds, not just restaurants. Keila shares practical strategies for infusing warmth, surprise, and authenticity into every client interaction.

(00:00) - This is Build to Enough

(01:15) - Unreasonable Hospitality

(03:13) - Applying Hospitality in Accounting: The Littlefish Approach

(05:01) - Surprising and Delighting Customers: The 95 5 Rule

(07:32) - Continuous Improvement and Client Feedback

(09:08) - Finding Inspiration in Unlikely Places

(11:05) - Final Thoughts: Hospitality Isn't Just for the Elite
Connect with Keila!LinkedIn - https://www.linkedin.com/in/keilahilltrawickWebsite - http://www.hellokeila.comRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting on social media!
IG | instagram.com/littlefishaccounting