FIT | 2wo+1ne=2: Offers fit-to-size, gets hyper-devoted customers

Standard sizes aren’t a shortcut for convenience, rather a conundrum for customers. What is a Small? A size 6? A size 30? The standard leaves us in a headspin. Enter 2wo+1ne=2, a brand from Athens, Greece that is solving for this – their pieces come with a ‘fit to size’ option. Their garments are literally made to fit our distinct measurements. The result? Unsurprisingly, customers so loyal they send the brand gifts like honey and treats. Meet co-founders and creative duo Stella Panagopoulou and Valisia Gotsi to hear why - and how - they do it. 

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