Flexion | Level Up Your Revenue + How to Reduce App Store Fees & Combat Cheating

Upwardly Mobile | Episode: Level Up Your Revenue: How to Reduce App Store Fees and Combat Cheating

Episode Summary: Are you a mobile game developer struggling with the high costs of app store fees and the persistent threat of cheating? In this episode of Upwardly Mobile, we dive deep into strategies to maximise your revenue and protect your games. We'll explore how to navigate the complex landscape of app store fees charged by Apple and Google and introduce innovative solutions to help you keep more of your earnings. We'll also tackle the crucial topic of game security, with a focus on preventing exploits using tools like GameGuardian, which can damage your game's integrity and reputation. Key Topics Discussed:

• The Financial Burden of App Store Fees: Apple and Google charge substantial fees for in-app purchases, ranging from 15% to 30%. These costs can severely impact a developer's profitability, particularly for smaller studios. We'll discuss how to minimise these costs.
• Flexion: An Alternative Approach: Learn how Flexion (NASDAQ: FLEXM) offers an alternative to traditional app distribution, allowing you to bypass some of the high fees imposed by major platforms. Flexion enables developers to distribute games across various alternative app stores, such as the Samsung Galaxy Store, Huawei AppGallery, Xiaomi GetApps, and Amazon Appstore. This approach not only broadens your audience reach but also reduces reliance on high-fee models.
• Benefits of Using Flexion:
  • Reduced Upfront Costs: Enter alternative markets with little to no upfront investment.
  • Enhanced Revenue: Games distributed through Flexion’s channels have seen an increase in revenue by approximately 10% compared to Google Play.
  • Simplified Integration: Flexion offers a streamlined onboarding process.
  • Expertise in User Acquisition: Flexion aids developers in user acquisition strategies tailored for alternative app stores.
• Monetisation Strategies: Explore alternative monetisation strategies beyond in-app purchases, such as subscription models, advertising and partnerships, to potentially lower the percentage of fees paid to platform holders. Structuring in-app purchases strategically can also help maximise revenue and minimise fees.
• GameGuardian and Cheating: The impact of cheating on a game’s reputation and the user experience will be discussed. GameGuardian, a tool that allows users to modify in-game values, is a significant threat.
• Approov Mobile Security: Discover how Approov Mobile Security can detect and prevent cheating attempts, including those using GameGuardian. Approov provides real-time protection with RASP (Runtime Application Self Protection) and customisable measures. Integrating the Approov SDK is straightforward and provides benefits like fair play, improved reputation, and increased user retention.

Links Mentioned in This Episode:

• Flexion: https://www.flexionmobile.com/
• Flexion and Digital Turbine Unlock Alternative App Distribution: [https://www.adweek.com/adweek-wire/flexion-and-digital-turbine-unlock-alternative-app-distribut ion-and-superior-monetization-2/](https://www.adweek.com/adweek-wire/flexion-and-digital-turbine-unlock-alternative-app-distribut ion-and-superior-monetization-2/)
• App Store Publishing Costs: A Complete Breakdown: https://www.knguru.de/en/blog/was-kostet-es-eine-app-im-appstore-zu-veroffentlichen
• MY.GAMES Expands Markets with Flexion: https://news.cision.com/flexion-mobile/r/my-games-is-latest-big-name-developer-to-expand-its-markets-with-flexion,c4045246
• Flexion to bring more games from NEOCRAFT to Alternative App Stores: [https://news.cision.com/flexion-mobile/r/flexion-to-bring-more-games-from-neocraft-to-alternativ e-app-stores,c3917837](https://news.cision.com/flexion-mobile/r/flexion-to-bring-more-games-from-neocraft-to-alternativ e-app-stores,c3917837)
• The Game Developers' Guide to App Store Regulations: https://dev.stash.gg/blog/game-developers-guide-to-app-store-regulations
• Flexion signs Gossip Harbor: [https://view.news.eu.nasdaq.com/view?id=bd020aacfb10b3898a11dfeed99bbdb2d&lang=en&sr c=micro](https://view.news.eu.nasdaq.com/view?id=bd020aacfb10b3898a11dfeed99bbdb2d&lang=en&sr c=micro)
• Approov Mobile Security: https://www.approov.io/

Sponsor: This episode was brought to you by Approov Mobile Security, the leading solution for protecting your mobile apps and APIs from threats like cheating and tampering. Visit approov.io to learn more and secure your games today. Keywords: Mobile game development, app store fees, Google Play, Apple App Store, Flexion, alternative app stores, revenue optimisation, tax optimisation, game security, cheating, GameGuardian, Approov Mobile Security, RASP, user acquisition, monetization strategies. Hashtags: #MobileGameDev #AppStoreFees #GameSecurity #Flexion #Approov #GameDev #IndieGameDev #MobileGaming #RevenueOptimization #CheatingPrevention