136 episodes

How do you turn customers into fans for life? How do you create an employee experience that makes them want to run through walls for you? In this podcast, we highlight the intersection of customer experience, employee experience, and sports business. In candid, roundtable discussions, we bring together leaders in CX, EX, and sports business to discuss ideas, trends and failures and best practices to help you create raving fans for your own organization.

Flip the Switch by EngageMint EngageMint

    • Business
    • 5.0 • 38 Ratings

How do you turn customers into fans for life? How do you create an employee experience that makes them want to run through walls for you? In this podcast, we highlight the intersection of customer experience, employee experience, and sports business. In candid, roundtable discussions, we bring together leaders in CX, EX, and sports business to discuss ideas, trends and failures and best practices to help you create raving fans for your own organization.

    Driving Change through AR, VR and Human-Centered Design w/ Steven King

    Driving Change through AR, VR and Human-Centered Design w/ Steven King

    Augmented reality and virtual reality are transforming both the in-venue and at-home viewing experience. To understand how to incorporate these emerging technologies, we sat down with Steven King, founder and Chief Innovation Officer of University of North Carolina’s Blue Sky Innovation lab.  King’s work is rooted in human-centered design and this episode hits on some of the latest projects coming out of the lab and how to effectively use human-centered design for brainstorming and change management. 
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    2:42    “Time Space” Storytelling at The Washington Post
    4:32     Human-Centered Design Methodology
    10:54   Testing Before Investing 
    12:25   Change Has to Be Exponentially Better
    17:40   Bridging In-Venue and At-Home Viewing
    21:36   HoloLens Headsets
    25:35   The NBA is Missing the Mark on VR Viewing
    30:37   Change Management and Defining Success
    35:53   Leadership’s Impact on Creativity
    42:14   Key Organizational Players in Driving Change
    46:53   Misconceptions 
    48:13   Learning About New Trends

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    For more information on topics covered in this episode, check out: 
    UNC’s Blue Sky Innovation lab: Website | LinkedIn 
    Connect with Steven on LinkedIn


    Steven’s Go To Sources
    Fortune Brainstorm Tech
    Tech Crunch

    On Steven’s bookshelf
    The Ride of a Lifetime by Bob Iger
    Shoe Dog by Phil Knight
    Free to Focus by Michael Hyatt

    • 55 min
    Measuring Burnout and Workaholism in College Athletics w/ Matt Huml

    Measuring Burnout and Workaholism in College Athletics w/ Matt Huml

    It used to be fun to work in sports. But like so many other industries, responsibilities have increased, often demanding employees to achieve more with less. The result, according to Matt Huml, can be burnout, workaholism, disengagement, and resentment. In this episode, we dive deep into Matt's two most recent research projects: "The Effect of Remote Work on Family and Work Dynamics Within the Sport Industry;" and "From engaged worker to workaholic: a mediated model of athletic department employees". 
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    2:43    Behind the Research
    5:45    The Razor’s Edge Between Engaged Worker vs. Workaholic
    9:02    What’s Wrong with a Team of Workaholics?
    13:01  The Full Financial Impact of Turnover
    20:03  Improving the Recruiting Pitch for Staff 
    27:45  The Extreme Sacrifices
    32:05  Evaluating Extreme Sacrifices on Your Team
    41:09  The Radioactive Ring Around Coaches 
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    For more info on topics referenced in this episode:


    Read the Full Versions of Matt’s research - 
    The Effect of Remote Work on Family and Work Dynamics in the Sports Industry
    From engaged worker to workaholic: a mediated model of athletic department employees


    Books highlighted - 
    Deep Work: Rules for Focused Success in a Distracted World by Cal Newport


    Hear more about the outcomes from our workshop with Penn State 
    Episode 96: How to Curb the Great Resignation in Your Organization

    • 47 min
    How Mentor Managers Inspire Employees to "Love it Here" w/ Clint Pulver

    How Mentor Managers Inspire Employees to "Love it Here" w/ Clint Pulver

    After more than 220 undercover interviews with 12,000 employees, Clint Pulver is known as the leading authority on employee retention.  In this episode, David and Clint discuss the key attributes of mentor managing and the 5 Cs of leadership that result in employees saying, “I Love it Here.”
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    2:24     The Undercover Millennial Program
    5:49     Behind the Book “I Love It Here”
    9:24     The 4 Types of Managers
    17:36   Assessing Your Leadership - The 5 Cs
    21:43   Leading Through Transitions - Status Interviews
    25:43   Finding Purpose
    27:56   Advocating vs. Developing
    32:06   The Power of Purpose
    34:46   Individual Needs vs. Organizational Needs
    42:28   To Don’t Lists
    44:23   Be A Mr. Jensen
    -----
    To connect with Clint Pulver, check out his website or follow him on social: 
    ClintPulver.com | Twitter | LinkedIn | YouTube


    Read Clint’s book I Love It Here 
    For more leadership resources, check out Clint’s masterclass

    • 50 min
    Influencing the Guest Experience from the Frontlines w/ Vanessa Ward

    Influencing the Guest Experience from the Frontlines w/ Vanessa Ward

    In this episode, David Millay sits down with Vanessa Ward, Vice President of Event Service for the Phoenix Suns. Before joining the Suns, Vanessa spent time at Disney, launching the Guest Experience Center, and the Chicago Cubs, overseeing the Guest and Associate Experience.  Understanding that the employee experience directly impacts the guest experience, Vanessa shares tactics on communicating significant changes from event to event, making events unique for the staff and how to develop niche service programs.
    -----
    3:17    Takeaways and Key Learnings from Disney
    6:09    The Service Recovery Toolkit
    10:42  Building a New Service Recovery Toolkit 
    13:25  Disney’s Guest Experience Center and Proactively Resolving Issues
    20:17  Customer Satisfaction Surveys 
    25:50  Newsletters and Themes to Drive the Seasonal Employee Experience

    33:53  Making Events in a Series Unique
    39:17  “Know Before You Go” Communications
    43:12   Building a Niche Service Operation
    49:15   Training Throughout the Season
    52:21   Taking Risks
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    Other podcasts referenced in this episode: 
    Episode 35: Personalizing the Guest Experience w/ Brian Betts (Disney’s Guest Experience Center) 

    Connect with Vanessa on LinkedIn or email

    • 55 min
    Developing Personal Brands to Build Bigger Communities w/ Preston McClellan

    Developing Personal Brands to Build Bigger Communities w/ Preston McClellan

    He’s considered a bit of a social media ‘OG’.  For seven years, Preston guided players on the PGA Tour to create their own brands and communities, an effort that grew the greater PGA audience from 20 million to 60 million followers in 5 years.  Now, as a co-founder of Golf Space Collective, Preston and his team guides golf properties on all things digital. 
    This episode hits on why building a personal brand is important, the impact that personal brand has on team and league brands or any business and why human connection is critical to form a community over an audience.  
    -----
    2:50     A Social Media OG, @Preston
    4:33     Launching Memphis Athletics accounts
    6:56     Building a Following on the PGA Tour
    9:31     The Incentive to Building Player Brands
    13:09   Growing Players’ Social Media Game
    16:16   Putting Emphasis on Human Connection and Personal Brands
    21:28   Frameworks for Personal Branding - Just Get Started
    29:07   Audience vs. Community and Creating Brand Advocates
    35:05   Connecting with Younger Fan Bases
    38:24   The Netflix Impact & ‘First Swing’
    44:38   Showing Human Emotion and Personality

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    For more information on the topics covered in this episode:
    Netflix “First Swing” trailer
    Justin Welsh’s LinkedIn course


    Golf Space Collective 
    GSC Instagram


    To connect with Preston: 
    Twitter | LinkedIn | Email 

    • 54 min
    Storytelling and the Science of Cool (Part 2) w/ Troy Campbell

    Storytelling and the Science of Cool (Part 2) w/ Troy Campbell

    In the second half of this two-part episode, we’re diving into why Disney uses portals, the principles of meta-modernism and why something is “cool” with Dr. Troy Campbell. Campbell is the Chief Scientist at On Your Feet and his research and career has centered around the intersection of scientific minds and artistic hearts and how to create and capture original and powerful ideas and make amazing things.  

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    3:29    The Importance of “Portals”
    11:19   The Science of “Cool”
    18:12  How to Break the Norm
    23:01  Meta-Modernism


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    To learn more about Troy’s research on the intersection of Scientific Mind, Artistic Heart, check out:
    Troy-Campbell.com


    Start with Science - Netflix
    Team Science: Building Better Science Activists with Insights from Disney, Marketing, and Psychological Research


    Check out other topics referenced in this episode:
    Metamodernist Manifesto by Luke Turner

    • 39 min

Customer Reviews

5.0 out of 5
38 Ratings

38 Ratings

JoshRhodes8 ,

Great Content, Even Better Host!

With so many podcasts on the market today, it is so hard to break through the noise. I was recently turned on to Flip The Switch by a friend of mine, and after tuning into a couple of episodes, it has made it’s way into my weekly routine! I literally leave 1 un-listened episode in my queue simply because I hate the thought of running out of David content! Keep it up!!

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