106 episodes

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Floor ‪9‬ IPG Media Lab: Scott Elchison

    • Technology
    • 5.0 • 34 Ratings

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

    Episode 103 - Spotify “Stream On” Event Recap

    Episode 103 - Spotify “Stream On” Event Recap

    This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify. 


    First, following up our discussion last week on Facebook banning users from sharing news from Australian publications, co-hosts Adam and Scott share their thoughts on the latest developments from down under. 


    Then, for the main discussion of the week, they analyze the slew of announcements from Spotify’s “Stream On” event on Monday. Listen to find out more about Spotify’s new ad products, its plan to pursue all forms of monetization and own the entire audio space, and if Spotify should be afraid of Clubhouse.


    You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!
     
    See acast.com/privacy for privacy and opt-out information.

    • 26 min
    Episode 102 - Shopper Marketing 2.0

    Episode 102 - Shopper Marketing 2.0

    This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can leverage to engage shoppers wherever they are. If you wish to learn more about how shopper media has changed over the past 12 months with the surge of click-and-collect, mobile commerce, and retail media networks, as well as where it is heading in 2021, this episode is a must-listen.


    But first the news! Co-hosts Adam and Scott discuss the latest news of the week, including:
    - Facebook Blocks News In Australia, Diverging With Google On Proposed Law [NYTimes]
    - Google Maps Now Lets Users Pay For Parking And Travel Tickets Within The App [Engadget]
    - First Apple TV+ AR app launches with ‘For All Mankind’ backstory [9to5Mac]


    You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!
     
    See acast.com/privacy for privacy and opt-out information.

    • 38 min
    Episode 101: Innovation Framework 101

    Episode 101: Innovation Framework 101

    In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under 30 seconds. From Blockchain to Culture Pops, we covered ten obscure territories in our 90-9-1 innovation framework that we use to map the emerging media channels against their respective audience reach and ad product maturity. Ryan from our partnerships team is back again as the referee to track their points and facilitate the game with a hearty side of banters. 


    Prior to the friendly rivalry, co-hosts Adam and Scott discuss the latest news of the week, including
    - Hyundai and Kia confirm they are no longer in talks with Apple regarding Apple Car production [9to5Mac]
    - Unreal Engine debuts MetaHuman Creator for creating realistic digital humans [The Verge]
    - TikTok set to unveil a suite of new online shopping tools [WWD]
    - Tesla sends bitcoin to record high with $1.5 billion investment [Financial Times]


    You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. 


    If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!
     
    See acast.com/privacy for privacy and opt-out information.

    • 39 min
    Episode 💯: Clubhouse and Social Audio

    Episode 💯: Clubhouse and Social Audio

    To celebrate making it into the three-digit club, the floor 9 crew is taking it to the club! Just kidding; but we did dive into Clubhouse, the hottest social app de jour, in this milestone episode. Joined by special guest Brian Morrissey, former president/editor-in-chief at Digiday Media, we discuss the curious rise of Clubhouse, Twitter’s pending copycat product, and the marketing potential of live social audio. 


     Before the main conversation, co-hosts Adam and Scott dish on the latest news, including
    - Google shutters in-house game studio for Stadia
    - Apple rumored to sign $3.6 billion deal with Kia Motors for Apple Car partnership
    - Facebook sold nearly 1.1 million Oculus Quest 2 headsets during Q4 2020


    Follow Brian on Twitter @bmorrissey and check out his Substack The Rebooting for insights on building sustainable media businesses. 


    You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab.
     
    See acast.com/privacy for privacy and opt-out information.

    • 48 min
    Episode 99: Outlook 2021 Forward Momentum 🚀 - Part 2

    Episode 99: Outlook 2021 Forward Momentum 🚀 - Part 2

    This week on Floor 9, co-hosts Adam and Scott are back to discuss the remaining two trends from the Outlook 2021 reports: the Splinternet, and the reinvention of social context online. Of course, we couldn’t pass on the opportunity to talk about the biggest news of the week — the Gamestop stock drama, and how it connects to the two Outlook trends in this episode. Our content manager Richard Yao also chimed in on a whim with his two cents, so please excuse his low-quality audio. We hope you find this episode both topical and insightful. 


    Links 
    - Read Outlook 2021 in full here on our Medium blog! 
    - For an easy-to-understand primer on the whole Gamestop situation, read this piece from Vox.
    - Check out the TED talk about the power of online communities that Scott mentioned here.


    You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. 
     
    See acast.com/privacy for privacy and opt-out information.

    • 31 min
    Episode 98: Outlook 2021 Forward Momentum - Part 1

    Episode 98: Outlook 2021 Forward Momentum - Part 1

    This week on Floor 9, co-hosts Adam and Scott discuss the latest trend report from the Lab — Outlook 2021, which details the key trends emerging at the intersection of technology, media, and culture. In this episode, you’ll hear the first half of the conversation where they break down the first three segments of the report, which includes the overall framework of the forward momentum towards digital transformation, the Anyware Economy enabled by the accelerated shift to remote work, and why we believe gaming is eating the world! 


    Come back next week to hear us discuss the remaining two trends from the Outlook. But if you want a preview, you can read Outlook 2021 in full here on our Medium blog!


    You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab.
     
    See acast.com/privacy for privacy and opt-out information.

    • 35 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

Steven Greimann ,

Keeps me ahead of the game!

I am better informed and always inspired after listening to an episode. Helps me understand what brands are thinking and where they are going.

Britney Rocks1112233343 ,

Informative, actionable and a good listen

My one must-listen industry podcast because it consistently presents the latest news in a way that makes it fascinating and actionable. The digestible length is a big plus too.

Pach Zarise ,

Award Winning!

Literally...Adweek recognized as the 2020 “Thought Leadership Podcast of the Year.”

Great weekly round up of everything media, tech, and innovation.

Top Podcasts In Technology

Listeners Also Subscribed To