143 episodes

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.
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Floor 9 IPG Media Lab: Scott Elchison

    • Technology
    • 5.0 • 36 Ratings

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.
See acast.com/privacy for privacy and opt-out information.

    Episode 140: Apple’s 2022 WWDC Recap

    Episode 140: Apple’s 2022 WWDC Recap

    Welcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC keynote that Apple gave on Monday. From new lock screen UI design to new Apple Wallet features, they chat about how Apple continued to show commitment to creating seamless user experiences, with a newfound emphasis on customization and shared experiences. Innovation-minded brands know that Apple’s WWDC announcements often offer a sneak peek into the future, and we hope this episode will help you better understand the new features coming soon to millions of consumers.
    As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. 
    Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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    • 37 min
    Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)

    Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)

    This week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew's Marketing Brew newsletter. Adam Simon, US Head of Innovation at UM, talked with Alyssa about the state of podcast advertising, a booming ad market that is forecast to exceed $2 billion in revenue in 2022. From major growth drivers like Dynamic Ad Insertion (DAI) and programmatics to newer formats beyond host-read ads, Alyssa shared with us her insights on how and why brands should consider leveraging podcasts to reach an increasingly mainstream and diverse audience.
    You can find Alyssa on LinkedIn and follow her work on Morning Brew for the latest insights on audio ads.
    Follow the Lab on Twitter @ipglab and on Medium for our latest insights. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 20 min
    Episode. 138: 2022 Google I/O Event Recap

    Episode. 138: 2022 Google I/O Event Recap

    Welcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major announcements from the latest Google I/O developer event, where the search giant announced several brand-friendly features on visual search, voice assistant, digital wallet, data privacy, and more. In addition to these software updates, Adam and Ryan also talk about Google’s hardware news from the event, including the all-new Pixel Watch and a pair of AR glasses that Google subtly showcased in a demo video (which may or may not be vaporware). Listen now to hear our take on Google’s announcements and their implications for brand marketers. 
    You can read an in-depth recap of this event on our Medium site here.
    As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!


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    • 20 min
    Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB)

    Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB)

    For this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and ​​Chris Bruderle, Vice President of Research & Analytics at IAB, about the insights on social commerce from their brilliant annual Brand Disruption report. Together with your host Ryan Miller, we discussed the rise of direct brands and storeless commerce, how social media has become the new TV, the role of micro- and nano-influencers in social commerce, and the best practices for brands to tap into social commerce. If you’re a brand looking to understand how shopper behavior is shifting in the age of social commerce, this episode is a can’t-miss!
    You can find Randall on Twitter @r2rothenberg and on LinkedIn, and Chris on LinkedIn. You can find the Lab on Twitter @ipglab and on Medium for our latest insights. 
    Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 23 min
    Episode 136: What Marketers Should Know about Snap Partner Summit 2022

    Episode 136: What Marketers Should Know about Snap Partner Summit 2022

    Floor 9 is back with a special post-event recap episode! Co-hosts Adam Simon and Ryan Miller are joined by Chelsea Freitas, our VP of Strategy & Innovation, to discuss the 2022 Snap Partner Summit. Listen now to hear our thoughts on the new creator tools and brand-friendly features that the Snapchat parent company announced during its annual media event, in addition to some brand suggestions on how to utilize AR to deliver brand value, today and tomorrow.
    If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 24 min
    Episode 135: Brand Safety and Responsibility in Times of War

    Episode 135: Brand Safety and Responsibility in Times of War

    Welcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident expert on online safety, about how companies are taking actions against Russia in response to its invasion of Ukraine. 
    Many international companies, including big tech companies, have paused marketing operations in Russia, or pulled out of the market entirely. Adam Simon, UM’s U.S. head of Innovation, talked with Arielle about how brands are thinking about brand safety in response to a devastating world event like this, the brand responsibility of continuing to support quality news and combat misinformation, and why taking a more nuanced approach is crucial in times like this.
    You can click here to check out the Human Rights Watch site that Arielle mentioned towards the end of the episode.
    Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 20 min

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

Steven Greimann ,

Keeps me ahead of the game!

I am better informed and always inspired after listening to an episode. Helps me understand what brands are thinking and where they are going.

Britney Rocks1112233343 ,

Informative, actionable and a good listen

My one must-listen industry podcast because it consistently presents the latest news in a way that makes it fascinating and actionable. The digestible length is a big plus too.

Pach Zarise ,

Award Winning!

Literally...Adweek recognized as the 2020 “Thought Leadership Podcast of the Year.”

Great weekly round up of everything media, tech, and innovation.

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