8 episodes

Weekly proven, practical advice, strategies, and tips for planning, creating, and growing a successful freelance instructional design business.

Focused on Freelance Instructional Design Crystal Osterbuhr

    • Business
    • 5.0 • 1 Rating

Weekly proven, practical advice, strategies, and tips for planning, creating, and growing a successful freelance instructional design business.

    Why Instructional Designers Need to Niche Down

    Why Instructional Designers Need to Niche Down

    The most successful freelance instructional designers are those that cater to a specific niche.

    Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the service they're looking for.

    If you want to stand out from the crowd, you can't just blend in with the crowd.

    You need to have a specialty.

    But how do you figure out your niche? And what happens once you've become successful in a specific area?

    Should you stay put, or expand into other areas?

    That's what we'll be talking about in this week's episode.

    Key Quote:

    "Niching down doesn’t limit you – it lets you cut through the noise by putting your unique spin on the tired topics everyone else is trying to talk about."

     

    Important Links and Mentions:

    The ID PLAN Academy (https://www.eteachonline.com/idplan-waitlist)

    Freelance Instructional Designers Mastermind FB Group (https://www.facebook.com/groups/eteachonline)

    StayFocusd (https://www.stayfocusd.com/)

    Thank You For Listening

    I really appreciate you listening to me and supporting the podcast.

    If you enjoyed today's show, please share it using the social media buttons on this page.

    I would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts.

    They're extremely helpful in reaching my audience, and I read each and every one personally!

    Finally, don't forget to subscribe to the podcast on Apple Podcasts to make sure that you never miss an episode.

    • 10 min
    8 Tips for Finding Instructional Design Freelance Work

    8 Tips for Finding Instructional Design Freelance Work

    Finding the clients and eLearning design work you enjoy can be a challenge…

    Not only are there a lot of options on the market when it comes to freelance work for instructional designers…

    But there are also many conflicting recommendations on where you should look that can quickly become an overwhelming decision to make.

    And while we all want to find the best contract work for our instructional design business, it can be easy to get derailed and make some bad decisions.

    Well, I'm here to make sure you don't do that! In this episode, you'll learn 8 tips to keep in mind when searching for freelance instructional design work.

    • 14 min
    10 Tips to Making Your Instructional Designer Website Stand Out

    10 Tips to Making Your Instructional Designer Website Stand Out

    Whether you are a freelance instructional designer or have any type of eLearning design small business, a great website is essential for your company’s success. 

    If you are looking to build a new freelance website or make your current site more effective, in today's episode, you'll learn 10 key steps to getting started and helping your instructional design business website compete effectively in the online marketplace.

     

    Essential Learning Points:

    Techniques to adding unique content to your freelance instructional design website
    How to communicate value and attract high-paying clients to your freelance instructional design website

     

    Key Quotes:
    "Building a freelance instructional design website that stands out amongst your competitors can be a trickier and lengthier process than many think."

    "If you instantly communicate your main products or services in your navigation bar, what you do will be apparent at a glance, so potential clients know they’re in the right place."

    "The key to attracting high-paying clients is to remember that their needs come first, and your website must provide a solution to all their needs."

     

    Important Links and Mentions:


    The ID PLAN Academy (https://www.eteachonline.com/idplan-waitlist)
    Freelance Instructional Designers Mastermind FB Group (https://www.facebook.com/groups/eteachonline)
    Toby (https://www.gettoby.com/)

     

    Thank You For Listening
    I really appreciate you listening to me and supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

    I would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They're extremely helpful in reaching my audience, and I read each and every one personally!

    Finally, don't forget to subscribe to the podcast on Apple Podcasts to make sure that you never miss an episode.

    • 9 min
    4 Typical Instructional Designer Job Roles and Descriptions

    4 Typical Instructional Designer Job Roles and Descriptions

    Are you aware of the various instructional designer job roles and specialties that are growing in demand?

    When looking for freelance or contract instructional design positions, it's crucial that you have a clear understanding of the defined job roles that are out there.

    And as you dive deeper into your career, you'll probably discover even more positions that you didn't even know existed.

    In this week's podcast episode, you'll learn about four typical instructional designer job roles and their descriptions; as well as a list of other role titles that you might be interested in researching!

     

    Important Links and Mentions:


    The ID PLAN Academy (https://www.eteachonline.com/idplan-waitlist)
    Freelance Instructional Designers Mastermind FB Group (https://www.facebook.com/groups/eteachonline)
    Camtasia (https://techsmith.z6rjha.net/15Nr4g)

     

    Thank You For Listening
    I really appreciate you listening to me and supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

    I would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They're extremely helpful in reaching my audience, and I read each and every one personally!

    Finally, don't forget to subscribe to the podcast on Apple Podcasts to make sure that you never miss an episode.

    • 11 min
    How to Plan & Set 90-Day Goals for Your Instructional Design Career & Business

    How to Plan & Set 90-Day Goals for Your Instructional Design Career & Business

    Effective planning for your instructional design career and freelance business is essential for continuous growth.

    But simply setting goals for your plans isn't enough…

    You must follow through with and achieve your goals, which is a completely different challenge.

    And that's usually where the problem lies.

    To ensure you get where you want to go with your instructional design career and business, you need to have a solid process that ensures the goals you're setting are realistic and achievable.

    If you set unrealistic goals without a clear plan of action, you're pretty much guaranteed to fail.

    And if this sounds familiar to you, don't worry because I've got you covered!

    In this episode, I'll share with you a practical goal-setting method I've used to grow my instructional design career and business.

     

    Essential Learning Points:

    How to develop a practical plan for setting achievable goals for your instructional design career and business
    How to set SMART goals, a popular way to approach goal-setting
    The importance of breaking your goals down into smaller, more manageable tasks

     

    Key Quotes:
    "90-day planning is much more manageable because your plan will have to be more realistic about what you can actually accomplish in a 90-day period."

    "The process of achieving your goals is a journey, so before you start plotting your stops along the way, you should know your starting point."

    "Ensuring your goals are 'SMART' makes it easier for you to foresee how close or far away you are from achieving them." 

    Important Links and Mentions:


    The ID PLAN Academy (https://www.eteachonline.com/idplan-waitlist)
    Freelance Instructional Designers Mastermind FB Group (https://www.facebook.com/groups/eteachonline)
    Clockify (https://clockify.me/)

     

    Thank You For Listening
    I really appreciate you listening to me and supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

    I would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They're extremely helpful in reaching my audience, and I read each and every one personally!

    Finally, don't forget to subscribe to the podcast on Apple Podcasts to make sure that you never miss an episode.

    • 15 min
    5 Tips for Asking SME Instructional Design Interview Questions

    5 Tips for Asking SME Instructional Design Interview Questions

    Getting the information you need to produce the course you want can be a challenge…

    Not only are there a lot of factors that you have to consider to forecast the SMEs vision successfully…

    But there are also many potential questions you could ask them that can quickly become an overwhelming decision. 

    And while we all want to gather the perfect amount of information from our SME (if there is such a thing), it can be easy to get derailed and go off track during your meeting.

    Well, I'm here to make sure you don't do that!

    In this episode, you'll learn five tips to remember that will help you determine the best questions to ask a subject matter expert during your next meeting.

    So be sure to use these go-to questions when you need help determining interview questions for your SME!

      

    Essential Learning Points:

    The value learners receive when you focus on acquiring the best possible information from SMEs
    How to stick to a plan during an SME interview

     

    Key Quotes:

    "The quality of the material you get from an interview depends on the quality of the questions you ask."
    "There’s no surefire way to find 'the perfect question to ask a subject matter expert.''

    Important Links and Mentions:


    The ID PLAN Academy (https://www.eteachonline.com/idplan-waitlist)
    Freelance Instructional Designers Mastermind FB Group (https://www.facebook.com/groups/eteachonline)
    Hunter (https://hunter.io/)

     

    Thank You For Listening
    I really appreciate you listening to me and supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

    I would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They're extremely helpful in reaching my audience, and I read each and every one personally!

    Finally, don't forget to subscribe to the podcast on Apple Podcasts to make sure that you never miss an episode.

    • 12 min

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