For better or worse: NIL is changing college sports

The NCAA’s Name, Image and Likeness rule is changing the landscape of college sports. How is it impacting recruitment? What are some of the benefits and drawbacks? And what’s its impact long-term? Guest: Tangela Cheatham, deputy athletic director for administration at Central Michigan University. Summary The NCAA's name, image, and likeness (NIL) rule is changing the landscape of college sports, with significant impacts on recruitment, benefits, and challenges. Tangela Cheatham, Deputy Athletic Director at Central Michigan University, discusses how NIL is transforming the student-athlete experience, the role of collectives, and the unique challenges facing mid-major programs. The NIL landscape is rapidly evolving, with ongoing legal battles and a need to balance entrepreneurial opportunities for student-athletes with preserving the core student-athlete experience and amateurism in college sports.