For Professionals: Lessons in Flexibility, Trust, and Founder Engagement

Luke Smith, CEO and founder of Croud, a digital marketing agency with five global offices, discusses the unique nature of M&A deals. He shares Croud’s M&A journey, detailing five acquisitions ranging from small data businesses to larger digital marketing firms. Luke highlights the importance of flexible deal structures and maintaining trust with founders. He advises sellers to value their businesses and time their sales strategically and stresses the significance of cultural fit in successful acquisitions.

View the complete show notes for this episode.

Want To Learn More? 

• M&A Reps & Warranties | A Complete Guide
• Indemnification in Purchase Agreements | M&A Basics
• M&A Negotiating Tactic #1 – Honesty

Additional Resources:

• Selling your business? Schedule a free consultation today.
• Download The Art of The Exit: The Complete Guide to Selling Your Business
• Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue

If you have any topic or guest suggestions please email them to podcast@morganandwestfield.com.