For Starters with Alexa von Tobel Inc. Magazine

Growing up on a farm in Finland and training as a physicist, the path to entrepreneurship might not have been an obvious one for Sami Inkinen. But to date, he has founded two companies: Trulia, the online real estate marketplace that IPOed and eventually sold to Zillow Group in 2015, and Virta Health, the modern healthcare solution on a mission to reverse type 2 diabetes in 100 million people. If that weren’t enough, Sami is an endurance athlete who has completed seven ironmans and set a record for rowing 2,750 miles from California to Hawaii to raise awareness about the dangers of the American diet. Sami shares how a personal health scare motivated him to launch his second company, how leaders must get comfortable making decisions with the absence of perfect information, and why going slow actually allows you to go fast when building a company.

When Jes Wolfe was in highschool her dad and grandfather taught her how to invest. Fast forward to today, Jes contributes much of her success to that early encouragement that she belonged, and in fact, had a knack for business. After more than a decade of various finance and strategy roles, she set out on a new challenge as CEO of Rebel Girls: raise the most confident and inspired generation of girls the world has ever seen. With Jes at the helm, Rebel Girls’ mission is to reach 100 million girls by 2030. Jess shares how she navigated a new role as CEO during the height of the pandemic, why she thinks control is an illusion, and how the Rebel Girls community inspired her to disrupt the antiquated world of publishing.

Armed with a PhD in computational neuroscience, Naveen Rao has built not one, but two, AI companies at the forefront of his field. In 2014, he started deep learning company Nervana Systems, which was acquired by Intel. And in 2020, he started MosaicML to enable developers to maintain full control over the AI models they build. Just last year, Databricks acquired MosaicML in a $1.3 billion dollar transaction. Naveen shares his framework for evaluating an exit opportunity, how his parents' immigration to the United States shaped his perspective on risk-taking, and his insights into the plausibility of autonomous robots transcending science fiction.

There are a special few founders whose contributions are so prolific that they are better known as inventors. Melissa Bernstein is one of those founders. She spent 30 years at the helm of iconic toy company, Melissa & Doug, where she designed over 5,000 innovative products for children of all ages and sold billions of dollars of toys around the world. Having been bit by the bug of a mission a second time around, she is now Co-Founder and Chief Creative Officer of Lifelines, reinventing well-being products for adults and helping them strengthen their resilience, spark joy and creativity, and unlock their full potential. Melissa shares how you truly know when you have a breakout product, why sometimes being rebellious is the key to your go-to-market strategy, and why creativity is inextricably linked to a beginner's mindset.

After five seasons, sometimes a rebrand is in order. Join host and repeat entrepreneur Alexa Von Tobel for a new season of podcasts with a new title: What was The Founders Project is now For Starters with Alexa von Tobel.

You can expect the same deep-dive into the journey of being a founder, from future insights to "pinch me" moments to big wins.

Join us each Wednesday. New episodes start on April 3. And if you haven’t already, subscribe on your podcast platform of choice. See you there!

Shiza's career path has been one of pivots: she went from a childhood in Pakistan to college at Stanford. Post-college, she started off at McKinsey, but left for the non-profit world, co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai. And then in 2019, she co-founded Our Place,a mission-driven startup reimagining kitchenware for the modern, multiethnic, global kitchen. Our Place’s designs have resulted in more than 140 patents, waitlists of over 30,000 people and more than 1000 press headlines. The iconic Always Pan has sold out more than 30 times. Shiza shares how learning to cook led her to reimagine the kitchenware industry, how she persevered past 100 investor rejections, and why we often think opportunities are riskier than they are.