Foreal Foods - The Evolution of the Jerky

In this episode we jump into the world of (vegan) jerky and chat with director of sales at Foreal Foods, Max Buckner.  Foreal Foods' (formerly Cocoburg) sustainable production model uses up-cycled young coconut meat from the waste stream of coconut water production in Thailand.  Max also shares with us the importance of "listening" and how to properly execute a re-brand.