Foremost Media Marketing Chat

Evan Facinger
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Foremost Media Marketing Chat

Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. Topics include: Web Development Web Design Search Engine Optimization (SEO) Conversion Rate Optimization (CRO) Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.) Marketing Automation Manufacturing Marketing Lead Generation Amazon Marketing And more! Shownotes and more available at ForemostMedia.com

  1. AI Overview For Google Search Results

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    AI Overview For Google Search Results

    In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority. The Evolution of Search Engines and AI Jon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of new AI-driven search platforms. The team addresses concerns about zero-click searches, where users find answers directly on search results pages without visiting websites, and how this impacts visibility and traffic. Despite these changes, the importance of maintaining high-quality, authoritative content remains critical and the role of authorship and E-E-A-T ( Experience, Expertise, Authoritativeness, and Trustworthiness) principles in ensuring that content is trusted and prioritized by search engines has not diminished by any means. SEO Strategies in the Age of AI While AI is changing how search results are generated, traditional SEO practices still hold value. Modern website owners and marketers need to double down on content creation, focusing on long-tail queries and informational content that meets users' needs. Optimizing website performance is still important as well. From load times to crawl budgets, ensuring that sites are easily indexable by search engines. Businesses can and should leverage AI not only for SEO but also as a tool for content creation and market research. AI has the potential to analyze and summarize large amounts of data, such as customer reviews, to help businesses make informed decisions. While we acknowledg the need to "trust but verify" AI-generated content, we recognize the time-saving benefits AI can provide when used correctly. Timestamps: 0:00 Intro 1:15 Google's RankBrain and Machine Learning 4:22 The Rise of AI-Generated Search Results 6:05 The Impact of AI on Website Visibility and Authority 8:30 Understanding Zero-Click Searches 10:15 SEO Strategies in the Age of AI 12:05 The Importance of Quality Content and Authorship 14:10 Leveraging AI for Content Creation and Market Research 16:25 The Future of Search Engines and Potential Market Shifts 18:40 The Role of Traditional SEO Practices in AI-Driven Search 20:10 Optimizing Website Performance for AI and SEO 22:05 The “Trust but Verify” Approach to AI Content 24:15 Final Thoughts on Preparing for the Future of Search 29:00 Outro Find more marketing insights and show notes here

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  2. Best Practices for Building a School District Website

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    Best Practices for Building a School District Website

    In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience, ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences. The Importance of Flexibility and Functionality Proprietary content management systems (CMS) are often far too limiting for what school districts need. We advocate for the flexibility of open-source platforms like WordPress. School websites need to be functional, easy to navigate, and tailored to the specific needs of students, parents, staff, and the community. There are several critical features of school district websites that need to be considered, including calendar integrations, news updates, and mobile-friendly design, ensuring that the site serves all users effectively. Marketing and Branding for Schools Jon and Evan also discuss the often-overlooked aspect of marketing in the education sector. They share examples of how schools, including virtual, private, and public institutions, can benefit from strategic marketing to drive enrollment and community engagement. They also touch on the importance of branding consistency, suggesting that schools develop clear brand guidelines to maintain a professional online presence. Timestamps: 0:00 Intro 0:46 Organizing Information for Several Audiences at Once 5:26 Which Management Platform is Best? 8:45 Calendar Integration 10:28 Content Plugin for News & Updates 11:38 Misc Integrations: Links, Document Management, & Social Media 13:27 The Importance of Digital Marketing for School District Websites 14:59 Planning is Key 16:18 Have Consistent Brand Guidelines 17:07 Foremost Selected as UW's Primary Pre-Approved Vendor 18:21 Outro Find more marketing insights and show notes here

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  3. Staying Complaint Within Privacy Consent Laws

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    Staying Complaint Within Privacy Consent Laws

    This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users. The Importance of SEO Auditing in 2024 In this episode, Jon Ballard and Evan Facinger discuss privacy consent laws that have already existed in Europe and are starting to increase in specific states across the US. These laws are complex and vary by state, but generally they require websites to get user consent before using cookies to track user activity. The price for non-compliance in fines can be as high as $7,500 and that's just per site visitor. Companies shouldn't just comply with these laws to avoid fines, but also because it's the right thing to do and what users expect. We also recommend that companies update their privacy policies and cookie consent forms to reflect the latest laws and technologies. All websites across the internet are affected by this so we urge anyone who owns a website for their business to tune in. Need Help Becoming Compliant? Are you a website owner unsure if your site meets the latest privacy compliance laws? You could be at risk of hefty fines for non-compliance. The world and laws are changing and many already have changed. Contact Foremost Media for a free consultation and we can help you understand whether or not your site is compliant. If it isn't, we offer the very services to fix this for you potentially saving you thousands of dollars in the future. Timestamps: 0:00 Intro 2:12 US States That Are Already Affected 3:12 What is a Cookie? What is Cookie Consent? 5:41 What Privacy Consent Laws Cover (And Their Consequences) 6:42 Trying to Find Loopholes is a Bad Idea 8:53 How Compliant Technology Has Evolved 11:12 Future-Proofing Your Website 14:41 Outro Find more marketing insights and show notes here

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  4. The Helpful Content Update: How to Adapt

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    The Helpful Content Update: How to Adapt

    In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update. The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates. Resources Referenced: Google Feedback Form Google Search Central Content Article Timestamps: 0:00 Intro 1:03 The March 2024 Google Helpful Content Update 2:06 What Unhelpful Content is to Google 6:03 Trusted Authors will be More Important in the Future 7:22 Google Search Central Content Article 8:04 How Important are High Quality Links? 10:03 What is Parasite SEO? 11:24 What to do if You've Been Negatively Impacted 14:00 Additional Google Updates 15:05 Outro Find more marketing insights and show notes here

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  5. Meeting Customers Where They are w/ Geofencing

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    Meeting Customers Where They are w/ Geofencing

    Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment. Compete Locally & Target Only The Best Leads In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success. Timestamps: 0:00 Intro 1:10 What even is Geo-fencing? 3:05 Tradeshow Marketing 5:01 Partnering with other platforms and apps 6:11 Seeing location based targeting in person 6:31 Corporate Recruiting with Geo-fencing 9:28 Using geo-fencing to compete locally 10:59 Understanding the data collection 12:02 Design ads and campaigns for mobile users 14:21 Outro Find more marketing insights and show notes here

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  6. Data Diving with SEO Audits

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    Data Diving with SEO Audits

    In this episode, Evan Facinger and Jon Ballard guide you through the various kinds of SEO audits. They discuss technical audits, content strategies, backlinks, and creating effective SEO roadmaps. The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. As we step into a new year, they explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the structure of a website in the eyes of search engines like Google. They also tackle common misconceptions and strategies around disavowing toxic backlinks, highlighting the nuanced opinions within the SEO community. As they shift focus to content and keyword analysis, our hosts provide valuable insights on identifying and leveraging fringe keywords, and the impact of on-page optimizations. This episode is not just about identifying problems through audits but also about developing actionable roadmaps to improve SEO performance. Whether you're a seasoned professional or new to the world of SEO, join Evan and Jon for a comprehensive guide through the intricate landscape of SEO audits. Our Free SEO Audit Timestamps: 0:00 Intro 1:49 The Many Types of SEO Audits 2:29 What Goes Into a Technical SEO Audit 3:56 Holding Technical SEO and Content in Tension 5:40 Importance of Site Structure 6:45 Schema Markup and Structured Data 7:22 Local VS National/International SEO 8:54 Disavowing Toxic Backlinks? 12:23 Content Gap Analysis is King 14:23 Importance of Fringe Keywords 16:57 How Often to Perform Site Audits 19:29 Audit Informed On-Page Optimization 21:00 Create a Prioritized Plan 22:23 Foremost's Free Audit Offer 23:19 Who's Wife Listens to the Podcast? 24:00 Outro Find more marketing insights and show notes here

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  7. 2023 in Review: AI and the Future of Marketing

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    2023 in Review: AI and the Future of Marketing

    Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward. The Greatest Year of Change in Marketing History Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come. Timestamps: 0:00 Intro 2:31 Dos & Don'ts for Using AI Properly 6:25 Search Generative Experience in its Infancy 13:40 Short Form Video Competing with Google for Searches 15:43 Don't Neglect the Basics in Pursuit of the New and Shiny 17:17 UA is Done, GA4 is Here 17:58 Voice Search & Long Tail Keywords 19:49 Keep Your Google My Business Profile Updated 20:59 Final Thoughts Find more marketing insights and show notes here

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  8. Website Maintenance: Updating CMS and SEO Impacts

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    Website Maintenance: Updating CMS and SEO Impacts

    In this episode we talked about website maintenance, site security, and how staying up to date can help your UX and SEO. Learn how to prevent a security breach while boosting your site and your rankings. The Critical Role of Website Maintenance  Join Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with using outdated platforms like WordPress, the duo emphasizes the potential security vulnerabilities and their impact on your website's safety. The conversation extends to the vital role of regular maintenance in search engine optimization (SEO) and enhancing user experience (UX). Evan and Jon provide insightful recommendations on initiating discussions with website developers, setting budgetary considerations for ongoing updates, and the potential vulnerabilities within website backups. Tune in for expert advice on the significance of professional management in ensuring the security and seamless functionality of your online presence. Timestamps: 0:00 Intro 0:54 Why You Should Maintain Your Website 2:25 The Target on Wordpress' Back 4:53 Hacking Goes Beyond Wordpress 8:00 Boosting Your Website Performance for SEO and UX 10:23 Frequency and Costs of Website Maintenance 12:32 When to Rely on Backing Up Your Website 14:00 The Panama Papers Horror Story 16:15 Outro Find more marketing insights and show notes here

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Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. Topics include: Web Development Web Design Search Engine Optimization (SEO) Conversion Rate Optimization (CRO) Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.) Marketing Automation Manufacturing Marketing Lead Generation Amazon Marketing And more! Shownotes and more available at ForemostMedia.com

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