Forget Your Niche: How to Find and "Own Your Expertise" to Stand Out In Your Industry with Humaira Akhter

Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're detailing "A-Assert Your Difference" with host Michelle B Griffin and expert guest Humaira Akhter for a real-talk discussion where we debunk the myths that hold many of us back.

We'll share stories of leaders who grew from their focused beginnings into broad, influential figures. We’ll also address the challenges of "expert syndrome" and how you can harness your diverse skills and passions to build a unique and powerful personal brand.

Whether you're just starting or looking to expand your reach, this conversation will give you the insights and inspiration you need to claim your expertise confidently. Embrace the power of your multifaceted talents without being boxed in or held back by the cliche advice.

ABOUT MICHELLE B. GRIFFIN

Michelle is a personal branding speaker, author, and podcaster who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.

ABOUT HUMAIRA AKHTER

With over two decades of experience in corporate branding and marketing, Humaira Akhter is a seasoned Growth Strategist. From small startups to multi-million-dollar proposals, Humaira has honed her expertise in design, branding, and streamlining digital/print assets.

Humaira's Website
Connect With Humaira on LinkedIn

Own Your Lane® and Become The Go-To

Authority Your Industry Needs

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram